It’s true that only a few years ago the majority of reputable publishers, advertisers, ad networks and agencies used to choose large ad serving companies to work with, like Doubleclick or OpenX. Yet, with the paste of time the altering requirements have managed to change realities in online marketing, leading to the launch of fresher platforms, which no longer were bulky, inconvenient or merely too expensive to apply. Well, Epom is one of such client-oriented companies, the one, made by talented online marketers and programmers with a main goal to convert online ad serving & management process into a simple, effortless and, at the same time, profitable notion.
Although being only a few years old (the adserver was initially introduced back in 2010), Epom has already earned its spotless reputation and gotten numerous respectful clients in various parts of the world, many of whom had been unsatisfied with their former ad serving solutions and, thus, opted for a change.
Among the vast array of functions, all carefully developed to fit the users’ preferences and demands, Epom clients tend to name the following advantageous peculiarities among the most valuable ones:
The principle of putting your clients’ needs is more, than frequently stated as one of the major missions by companies in every niche, and the ad serving market isn’t, apparently, an exception of the rule. At the same time, the mentioned tenet is far less frequently realized.
As Epom loyal partners claim, the platform is, however, really client-focused, which inevitably results in the development of features, aimed at sparing their efforts, time and money, combined with the range of engines for yield optimization and increase.
Having been founded by people, who know all the ropes in online marketing and advertising industry, Epom merges advanced technical solutions within an intuitive interface.
The multitude of features is diverse enough to match specific clients’ needs and, at the same time, the highest levels of reliability and transparency are provided, especially when it comes to ad campaign performance and financial flows.
In addition to continuous expansion and improvement of available functionality, Epom also presents its clients with versatile options, regarding the feature customization, depending on their particular needs and requirements.
Furthermore, devoted and highly-qualified support managers are available for Epom users 24/7 and willing to consult and assist our clients in matters of campaign launch, set-up, control and management.
All of the mentioned functions are, moreover, combined with flexible pricing peculiarities and a free 30-day trial for up to 1 billion impressions. period, during which new users can check out the system from inside and check its inns and outs.
The chart below displays Epom main features’ comparison to those, offered by other companies in the niche.
|Client Range||enterprise solution only (after OnRamp shut-down)||major focus on publishers, but works with advertisers and networks||ad networks and agencies||advertisers, publishers, networks||publishers (small, mid-sized, large), advertisers, ad networks/agencies|
|Mobile Ad Server||No||No|
|Video Ad Server||No|
|In-app Ad Serving||No||yes, free SDK for iOS and Android|
|Special Solution for Networks||yes (basic features)||No||yes (full range of network-specific features)|
|Full Roles Management||No||No||No||4 sub-accounts with different access levels and specific features (user, supervisor, publisher and advertiser accounts)|
|Publishers & Advertisers Account|
|Ad Exchange||yes, OpenX Market||No||No||yes, Epom Market|
|Display Targeting||geotargeting, technographic time-based, content, custom||geotargeting, bandwidth, keyword, day& time||OS, browser, browser language, geo (countries and groups of countries), publisher accounts, domains, verticals, time-based||keyword, geotargeting||geotargeting, OS, browser, language of the browser, IP range, time range, cookie value (retargeting), frequency, keyword, custom|
|Mobile Targeting||mobile device, carrier, OS, audience classification (3rd party), custom, retargeting||mobile targeting mobile OS, browser, geo, frequency capping – for Android only||mobile OS, browser, including browser language, device type & model||No||geotargeting, mobile OS, mobile browser (incl. language), mobile carrier, device vendor, type & format, Wi-Fi, custom|
|Ad Sizes||standard + custom||standard + custom||standard + custom||standard + custom||standard + custom|
|Rich Media Templates||information upon request||information upon request||information upon request||No||predefined templates + Free template builder|
|Ad Inventory||display & mobile tags, management options (a standard range)||tags for display, mobile, standard management options +AdMagic (requires installation in Firefox)||JS, direct URL, Iframe, tags||no public info||iFrame Async, iFrame Sync, Async, JS Sync (display), mobile & app tags (via iOS & Android SDKs); placement management, ad serving (mobile) API, analysis of most-converted ad spots|
|Ad Campaigns||CPM, CPA, CPC campaigns, information about features – upon request||info upon request||CPM, CPV, CPC, CPA, direct, 3rd party campaign options for network integration (partners), frequency capping, pre-testing options||no public info||CPA, CPC, CPM Mixed, optimization options, fast campaign set-up, frequency capping, broad targeting, precise forecasting, mass campaign, bulk campaign creation & management, graphical dashboard, intelligible data analysis, real-time reports, analytics|
|Ad Campaign Optimization||CPD, CPM, CPA, conversion tracking, Fixed Cost||eCPM, CTR optimization (automatic), impressions/clicks||eCPM optimization tracking of user profile on CPA, CPC, PPV; pCPM weighting||static weighting, daily, frequency capping||CPA, CTR, eCPM optimization, eCPM weighting (auto/manual)|
|Campaign Performance Tracking||Website Overlay feature, content/traffic driver (Beta)||standard operating performance, View-Through tracking||control of revenue share, dashboard for advertisers||views/clicks, time/date expiration options, views/clicks tracking||graphical customizable dashboards for publishers, advertisers, supervisor accounts and dashboards for networks|
|Reports & Analytics||real-time reporting, dashboard, available API||canned or custom reporting, API||near real-time report, details on publisher/advertiser/network, predefined/ custom reports (time-based)||Daily (for Premium only), weekly, download report options||real-time, auto/manually sending, export options (csv, xls,pdf or html)|
|Dashboard||yes, graphical||graphical, customizable|
|SLA & Reliability||99,75% uptime||99,75% uptime||99% uptime||99% uptime||99,75% uptime|
|Pricing||info upon request||volume-based (upon request) + set-up fees||info upon request||public, volume-based||public (official site) free for <250K impressions/month|
|Sign-Up Fee||info upon request||No||No||No|
|Trial Period||No||No||info upon request||No||yes, free 30-day trial for up to 1 billion impressions|
|Support||Phone, online, 24/7||e-mail, chat, phone, 24/7||e-mail, 24/7||phone, Mn-Fr, 9:30 a.m. - 5 p.m. PST||24/7 (phone, live chat, Skype, e-mail)|