Compare Epom Ad Server to other solutions

Generate higher revenue for lower operating costs with Epom ad serving and managing platform.

Epom Ad Server for Publishers and Advertisers

Ad Server Comparison

It’s true that only a few years ago the majority of reputable publishers, advertisers, ad networks and agencies used to choose large ad serving companies to work with, like Doubleclick or OpenX. Yet, with the paste of time the altering requirements have managed to change realities in online marketing, leading to the launch of fresher platforms, which no longer were bulky, inconvenient or merely too expensive to apply. Well, Epom is one of such client-oriented companies, the one, made by talented online marketers and programmers with a main goal to convert online ad serving & management process into a simple, effortless and, at the same time, profitable notion.

Although being only a few years old (the adserver was initially introduced back in 2010), Epom has already earned its spotless reputation and gotten numerous respectful clients in various parts of the world, many of whom had been unsatisfied with their former ad serving solutions and, thus, opted for a change.

Among the vast array of functions, all carefully developed to fit the users’ preferences and demands, Epom clients tend to name the following advantageous peculiarities among the most valuable ones:

  • Epom is REALLY Client-Oriented
  • The principle of putting your clients’ needs is more, than frequently stated as one of the major missions by companies in every niche, and the ad serving market isn’t, apparently, an exception of the rule. At the same time, the mentioned tenet is far less frequently realized.

    As Epom loyal partners claim, the platform is, however, really client-focused, which inevitably results in the development of features, aimed at sparing their efforts, time and money, combined with the range of engines for yield optimization and increase.

  • Epom has POWERFUL Technical Core
  • Having been founded by people, who know all the ropes in online marketing and advertising industry, Epom merges advanced technical solutions within an intuitive interface.

    The multitude of features is diverse enough to match specific clients’ needs and, at the same time, the highest levels of reliability and transparency are provided, especially when it comes to ad campaign performance and financial flows.

  • Epom Chooses INDIVIDUAL Approach
  • In addition to continuous expansion and improvement of available functionality, Epom also presents its clients with versatile options, regarding the feature customization, depending on their particular needs and requirements.

    Furthermore, devoted and highly-qualified support managers are available for Epom users 24/7 and willing to consult and assist our clients in matters of campaign launch, set-up, control and management.

    All of the mentioned functions are, moreover, combined with flexible pricing peculiarities and a free 30-day trial for up to 1 billion impressions. period, during which new users can check out the system from inside and check its inns and outs.

    The chart below displays Epom main features’ comparison to those, offered by other companies in the niche.

OpenX Enterprise Zedo Adk2 AdButler Epom
Client Range enterprise solution only (after OnRamp shut-down) major focus on publishers, but works with advertisers and networks ad networks and agencies advertisers, publishers, networks publishers (small, mid-sized, large), advertisers, ad networks/agencies
Mobile Ad Server     No No  
Video Ad Server       No  
In-app Ad Serving       No yes, free SDK for iOS and Android
Special Solution for Networks   yes (basic features)   No yes (full range of network-specific features)
Full Roles Management No   No No 4 sub-accounts with different access levels and specific features (user, supervisor, publisher and advertiser accounts)
White-labeling       No  
Publishers & Advertisers Account          
Ad Exchange yes, OpenX Market   No No yes, Epom Market
Display Targeting geotargeting, technographic time-based, content, custom geotargeting, bandwidth, keyword, day& time OS, browser, browser language, geo (countries and groups of countries), publisher accounts, domains, verticals, time-based keyword, geotargeting geotargeting, OS, browser, language of the browser, IP range, time range, cookie value (retargeting), frequency, keyword, custom
Mobile Targeting mobile device, carrier, OS, audience classification (3rd party), custom, retargeting mobile targeting mobile OS, browser, geo, frequency capping – for Android only mobile OS, browser, including browser language, device type & model No geotargeting, mobile OS, mobile browser (incl. language), mobile carrier, device vendor, type & format, Wi-Fi, custom
Ad Sizes standard + custom standard + custom standard + custom standard + custom standard + custom
Creatives image, HTML, XML, HTML5, flash, 3rd-party, video (linear & non-linear), rich media, etc., third party tags standard, HTML, text, JavaScript, flash, rich media image, video, flash, HTML, 3rd party, rich media, custom image, text, pop-up, HTML, flash, Java applets, 3rd party ads, rich media flash, image, video (non-linear & linear), text ads, HTML, 3rd-party, HTML5, rich media, including mobile-specific
Rich Media Templates information upon request information upon request information upon request No predefined templates + Free template builder
Ad Inventory display & mobile tags, management options (a standard range) tags for display, mobile, standard management options +AdMagic (requires installation in Firefox) JS, direct URL, Iframe, tags no public info iFrame Async, iFrame Sync, Async, JS Sync (display), mobile & app tags (via iOS & Android SDKs); placement management, ad serving (mobile) API, analysis of most-converted ad spots
Ad Campaigns CPM, CPA, CPC campaigns, information about features – upon request info upon request CPM, CPV, CPC, CPA, direct, 3rd party campaign options for network integration (partners), frequency capping, pre-testing options no public info CPA, CPC, CPM Mixed, optimization options, fast campaign set-up, frequency capping, broad targeting, precise forecasting, mass campaign, bulk campaign creation & management, graphical dashboard, intelligible data analysis, real-time reports, analytics
Ad Campaign Optimization CPD, CPM, CPA, conversion tracking, Fixed Cost eCPM, CTR optimization (automatic), impressions/clicks eCPM optimization tracking of user profile on CPA, CPC, PPV; pCPM weighting static weighting, daily, frequency capping CPA, CTR, eCPM optimization, eCPM weighting (auto/manual)
Campaign Performance Tracking Website Overlay feature, content/traffic driver (Beta) standard operating performance, View-Through tracking control of revenue share, dashboard for advertisers views/clicks, time/date expiration options, views/clicks tracking graphical customizable dashboards for publishers, advertisers, supervisor accounts and dashboards for networks
Reports & Analytics real-time reporting, dashboard, available API canned or custom reporting, API near real-time report, details on publisher/advertiser/network, predefined/ custom reports (time-based) Daily (for Premium only), weekly, download report options real-time, auto/manually sending, export options (csv, xls,pdf or html)
Dashboard     yes, graphical   graphical, customizable
SLA & Reliability 99,75% uptime 99,75% uptime 99% uptime 99% uptime 99,75% uptime
Pricing info upon request volume-based (upon request) + set-up fees info upon request public, volume-based public (official site) free for <250K impressions/month
Sign-Up Fee info upon request   No No No
Trial Period No No info upon request No yes, free 30-day trial for up to 1 billion impressions
Support Phone, online, 24/7 e-mail, chat, phone, 24/7 e-mail, 24/7 phone, Mn-Fr, 9:30 a.m. - 5 p.m. PST 24/7 (phone, live chat, Skype, e-mail)