Advanced Targeting

Advanced Targeting

No doubt, your ad is more likely to perform better if it’s displayed to the people who are most likely to be interested in your product or service. Epom offers the opportunity to target your ad campaigns or banners in a single click using Advertising Tab.

Epom presents a wide range of targeting options:

For Display:

• Location (country) Targeting

Epom makes possible to target by countries and locations separately. Our smart targeting tool allows to choose specific geographic areas up to street names. We use the detailed ip2location data base for geographical targeting.

• Language Targeting

Language targeting option targets the browser language to the specific language in which the user’s browser is configured. This targeting option is especially useful for non-English ads, which are intended to reach users who speak a specific language.

• IP Range Targeting

An IP Address Range targeting item allows a preference item to be applied to computers or users only if the processing computer's IP address is within the range specified in the targeting item.

• Browser Targeting

Targeting audience by browser will help you make deeper targeting for your potential clients

• Operating System Targeting

An Operating System targeting item allows a preference item to be applied to computers or users only if the processing computer's operating system's product name, release, edition, or computer role matches those specified in the targeting item

• Day of week targeting (Time Range Targeting )

As your campaign progresses, you may find that your click-through rate and conversion rate are highest during certain times, for example, weeknights. This might be a perfect opportunity to target Monday through Friday using Day of Week targeting option and from 9:00 A.M. to 9:00 P.M.using Time Range targeting. Now you are showing your ads when your potential customers are online!

• Custom targeting

With custom targeting, you can define your own targeting criteria (such as age, gender, or content). Custom targeting allows publishers to pass back strings comprised of key-value pairs to the Epom ad server to enhance ad serving capabilities.

• Cookie Value targeting

With Cookie Targeting, a web site publisher can more accurately target ads by using information collected from a visitor to the publisher’s site, such as age, gender, income, U.S. zip code, country etc. By using Cookie Targeting, you can target a Campaign based on data that your site gathers on individual users.

System reads the cookie and makes pertinent delivery decisions based on the Campaign Target setup. This profile targeting is very flexible and a site can deliver advertisements based on any user data you have the ability to gather.

For Mobile:

• Geotargeting

Epom makes possible to target by countries and locations separately. Our smart targeting tool allows to choose specific geographic areas up to street names. We use the detailed ip2location data base for geographical targeting.

• Language Targeting

Language targeting option targets the browser language to the specific language in which the user’s browser is configured. This targeting option is especially useful for non-English ads, which are intended to reach users who speak a specific language.

• IP Range Targeting

An IP Address Range targeting item allows a preference item to be applied to computers or users only if the processing computer's IP address is within the range specified in the targeting item.

• Browser Targeting

Targeting audience by browser will help you make deeper targeting for your potential clients

• Operating System Targeting

An Operating System targeting item allows a preference item to be applied to computers or users only if the processing computer's operating system's product name, release, edition, or computer role matches those specified in the targeting item

• Device targeting

Device targeting is a campaign settings feature that lets you target your text and image ads to high-end mobile devices with full browsers like iPhone, iPod, or to tablet devices as iPad, PlayStation Portable, Kindle.

• Mobile carrier

Carrier targeting is the ability to target your ad based on what carrier your potential customers use for their mobile services. Carrier targeting lets you choose to show your ads on specific carriers (like AT&T or Vodafone), and even create different messages for your ads depending on the carrier.

• WiFi traffic targeting

WiFi targeting lets you reach customers who aren't on a data plan but use their mobile phones or tablets with a wireless connection.

• Custom targeting

With custom targeting, you can define your own targeting criteria (such as age, gender, or content). Custom targeting allows publishers to pass back strings comprised of key-value pairs to the Epom ad server to enhance ad serving capabilities.

• Device Format

Device platform targeting is a campaign settings feature that lets you target your text and image ads either to mobile devices or to tablet devices.

• Device Vendor

Device platform targeting is a campaign settings feature that lets you target your text and image ads either to specific vendor devices(Apple, Samsung, RIM, HTC, Nokia, Motorola etc).