Advanced Targeting

No doubt, your ad is more likely to perform better if it’s displayed to the people who are most likely to be interested in your product or service.

Epom Ad Server offers users the opportunity to target your ad campaigns or banners in a single click using Advertising Tab.

Epom presents a wide range of targeting options:

For Display:

  • Location (country) Targeting
  • Epom Ad Server makes possible to target by countries and locations separately. Our smart targeting tool allows to choose specific geographic areas up to street names. We use the detailed ip2location data base for geographical targeting.

  • Language Targeting
  • Language targeting option targets the browser language to the specific language in which the user’s browser is configured. This targeting option is especially useful for non-English ads, which are intended to reach users who speak a specific language.

  • IP Range Targeting
  • An IP Address Range targeting item allows a preference item to be applied to computers or users only if the processing computer's IP address is within the range specified in the targeting item.

  • Browser Targeting
  • Targeting audience by browser will help you make deeper targeting for your potential clients

  • Operating System Targeting
  • An Operating System targeting item allows a preference item to be applied to computers or users only if the processing computer's operating system's product name, release, edition, or computer role matches those specified in the targeting item

  • Day of week targeting (Time Range Targeting )
  • As your campaign progresses, you may find that your click-through rate and conversion rate are highest during certain times, for example, weeknights. This might be a perfect opportunity to target Monday through Friday using Day of Week targeting option and from 9:00 A.M. to 9:00 P.M.using Time Range targeting. Now you are showing your ads when your potential customers are online!

  • Custom targeting
  • With custom targeting, you can define your own targeting criteria (such as age, gender, or content). Custom targeting allows publishers to pass back strings comprised of key-value pairs to the Epom Ad Server to enhance ad serving capabilities.

  • Cookie Value targeting
  • With Cookie Targeting, a web site publisher can more accurately target ads by using information collected from a visitor to the publisher’s site, such as age, gender, income, U.S. zip code, country etc. By using Cookie Targeting, you can target a Campaign based on data that your site gathers on individual users.

    System reads the cookie and makes pertinent delivery decisions based on the Campaign Target setup. This profile targeting is very flexible and a site can deliver advertisements based on any user data you have the ability to gather.

For Mobile:

  • Geotargeting
  • Epom Ad Server makes possible to target by countries and locations separately. Our smart targeting tool allows to choose specific geographic areas up to street names. We use the detailed ip2location data base for geographical targeting.

  • Language Targeting
  • Language targeting option targets the browser language to the specific language in which the user’s browser is configured. This targeting option is especially useful for non-English ads, which are intended to reach users who speak a specific language.

  • IP Range Targeting
  • An IP Address Range targeting item allows a preference item to be applied to computers or users only if the processing computer's IP address is within the range specified in the targeting item.

  • Browser Targeting
  • Targeting audience by browser will help you make deeper targeting for your potential clients

  • Operating System Targeting
  • An Operating System targeting item allows a preference item to be applied to computers or users only if the processing computer's operating system's product name, release, edition, or computer role matches those specified in the targeting item

  • Device targeting
  • Device targeting is a campaign settings feature that lets you target your text and image ads to high-end mobile devices with full browsers like iPhone, iPod, or to tablet devices as iPad, PlayStation Portable, Kindle.

  • Mobile carrier
  • Carrier targeting is the ability to target your ad based on what carrier your potential customers use for their mobile services. Carrier targeting lets you choose to show your ads on specific carriers (like AT&T or Vodafone), and even create different messages for your ads depending on the carrier.

  • WiFi traffic targeting
  • WiFi targeting lets you reach customers who aren't on a data plan but use their mobile phones or tablets with a wireless connection.

  • Custom targeting
  • With custom targeting, you can define your own targeting criteria (such as age, gender, or content). Custom targeting allows publishers to pass back strings comprised of key-value pairs to the Epom Ad Server to enhance ad serving capabilities.

  • Device Format
  • Device platform targeting is a campaign settings feature that lets you target your text and image ads either to mobile devices or to tablet devices.

  • Device Vendor
  • Device platform targeting is a campaign settings feature that lets you target your text and image ads either to specific vendor devices(Apple, Samsung, RIM, HTC, Nokia, Motorola etc).

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adper
At Adperium.com, we are using the Epom Ad Server to serve millions of daily impressions. We are very pleased with the partnership, I've never seen a technology partner being able to resolve and implement fixes and features to their platform so quickly. The Epom support team is excellent and very helpful as well. In general, our experience with Epom is very good - I highly recommend working with them.
Niek van der Maas, CEO/Co-founder Adperium.com
4shared
Epom significantly optimized 4shared ad inventory which resulted into a total revenue boost of 35%. The platform is serving more than 5B of 4shared's ad impressions monthly, including a big volume of mobile traffic. Before we had tried Epom, we experienced troubles with monetizing mobile traffic and video, Epom has solved this problem effectively. Critically for us, Epom customer support is just as good as their server.
If you are looking for a good ad server, I highly recommend to try Epom. I’m happy to provide further information if required.
Andrey Luilko, Sales Director at 4shared.com
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