Compare Epom to the main players
Epom Alternative for OpenX and DoubleClick – Why to choose Epom?
Before opting for a certain ad server, it is vitally essential to consider many aspects, as the wrong choice
can, consequently lead to misunderstandings with your future partners. Ad servers comparison that you make
beforehand, in this respect, should include an array of peculiarities you find important.
All in One Place
OpenX: Free OpenX version is substantially limited, especially as far as its video
and mobile solutions are concerned. Nonetheless, even if you have decided to purchase the prepaid version, you
might need to install additional plug-ins to use a range of beneficial features.
DoubleClick: The platform provides neither its video ad solution, nor the possibility
to serve ads in mobile applications.
Epom: There’s an opportunity to run video, mobile and, of course, display
advertisements in one place, which enables to spare time, efforts and resources, and maximize your revenue.
Service Configuration, Сustomization and Updates
OpenX: The free, open source version of the platform should be downloaded, installed,
configured and further managed manually, without any available support from the side of the company. Moreover,
the free version presupposes limited functionality.
DoubleClick: In spite of being a web-hosted platform, DoubleClick has got a much
too complicated UI, so is basically an OpenX Analogue in this aspect.
Epom: The platform turns out to be a much better DoubleClick Alternative here. It
is 100% web-based, enabling you to create and configure your account in a fast and a simple way. Even if you are
using the trial version, you get the personal assistant, who will help you out with the account set-up and will
always be available for solving any troubleshooting matters.
Ad Campaign Set-up and Management
OpenX: Ad campaign management turns out to be a really time- and effort-consuming
matter, as each campaign should be scheduled and configured separately within inconvenient UI.
DoubleClick: Even if you have got some experience of work with Google Adwords or
Google Analytics, you might find the UI of DoubleClick too clunky in usage. As long you need to manage a lot of
ad campaigns simultaneously, you can’t but spend a great deal of time on their set-up.
Epom: It only takes minutes to serve ads via Epom. The UI is highly intuitive, so
there is no need to peruse the help documentation in advance.
UI
We have distinguished this aspect in a separate section much due to the fact, that the comprehensive and
intuitive interface is one of the most obvious advantages of the service, as you will hardly be happy to spend
hours on reading long user manuals.
OpenX - It’s actually a rather common problem for old-known services to improve the
functionality and, at the same time, pay far less attention to improve the interface. Well, OpenX is a classic
example of the platform with clunky UI.
DoubleClick - In case you wish to create an account and get down to working with it
right after registration, you won’t be able to do that in DoubleClick. The interface is absolutely incomprehensive,
which is why user manuals turn out to be the only way out.
Epom - Our user interface is what we’re really proud of. Epom is simple. It is so
simple that we sometimes question the necessity to write detailed guidelines of how it is used.
Targeting
OpenX - Not only you need to pay money to use the targeting options of the platform,
but also you may find yourself unsatisfied with the purchased targeting options.
DoubleClick - Unfortunately, the platform doesn't provide you with deep targeting
opportunities.
Epom - Epom provides you with a wide range of geotargeting options. You can easily
define the tageting radius in latitude and longitude; target the audience in particular small towns only, etc. It
is also possible to target your audience, depending on the used OS’s, devices, mobile carriers, Wi-Fi and so on.
Statistics Collection and Reporting
In terms of reporting, OpenX is, unfortunately, a DoubleClick Analogue, much because neither of the platforms
has got intuitive UI.
OpenX: OpenX provides you with a special interface to browse and export ad campaign
reports, in case those are requested by an advertisers. Although this interface is also bully, you will get what
you need eventually.
DoubleClick: The platform has got totally frustrating reporting algorithms.
Epom: The platform provides you with extensive and comprehensive reports and
graphical dashboards to gather the full picture of any ad campaign. Moreover, reports can be displayed in
different formats for your convenience, whereas real-time statistics allows keeping all ad campaigns under
control.
Custom Development
Even if you have found a convenient ad platform to use, it might happen so that you need to add a certain
custom feature for your campaigns.
OpenX: As OpenX is open source, you will have to search for programmers yourself and
write an add-on for the platform.
DoubleClick: DoubleClick doesn’t provide you with an option to develop customized
ad campaigns.
Epom: Epom offers custom development opportunities for large publishers and
advertisers for free! As we’re interested in making our service even better and more convenient in usage, we are
open to any suggestions, regarding new features.
Pricing
OpenX: The free open source version of OpenX presupposes limited functionality and
virtually no support service. The prepaid version, that is, OpenX Enterprise will cost you $1500/month and more.
DoubleClick: The platform allows you to use a web-based version with rather limited
features for free. In order to start working, you also need to get an upgraded Google AdSense account.
Epom: The platform offers free banner hosting, video ad server and a free mobile
solution with no set-up fees or monthly minimums. There’s an available trial version with the further possibility
to upgrade your account. Epom offers the lowest pricing options on the market with considerable discounts for
large publishers.
Check out our pricing plan |
