Online video is one of the fastest-growing ad formats nowadays. The vast majority of brands and agencies use
video ads and invest massively in digital video production for their content marketing efforts. Why not to
diversify your ad instruments across numerous digital channels? Epom video ad serving solution is here to help
With Epom Video ad serving solution you can set-up, track, optimize video ad campaigns. Epom Video ad server
is VAST (IAB Digital Video Ad Serving Template) 2.0 compliant video ad server. Ad server supports both Linear
Video Ads (“pre-rolls”, "post-rolls') and Non-linear Video Ads (“overlays”). Overlay video ads include banners
or text that is shown in the video frame and initiate another video or opening a website upon clicking on it.
Epom video ad server core features:
The following types of ads are supported:
- In-line video ads: A video appears before (pre), or after (post) the video stream with advertiser's site
- Overlay video ads: An image, Flash (swf), text or HTML ad that appears on top of the main video stream
and lead to the advertiser's site.
Video ad formats:
- Pre-roll (a video appears before the main video stream)
- Post-roll (a video appears after the main video stream)
The following video player configurations are currently supported:
- Flowplayer 3.1.3 or later
- JW FLV Media Player 4.5 or later
- Custom player implementations (in accordance with Open Video Ads VAST Actionscript3 Framework)
The whole process of setting-up video ad campaigns is very simple, you need to use a flash-based media player,
such as Flowplayer, JW Player or a custom player. Also, you need to use a VAST compliant plugin to allow your
player to communicate with Epom ad server via VAST XML requests. If you use Flowplayer or JW Player, use Open Ad
Streamer Plugin from Open Video Ads. If you choose to use a custom player, you should develop VAST compliant
plugin on your own, in accordance to Open Video Ads VAST AS3 Framework.
Epom provides us with a lot of advantages like deep targeting, excellent mobile solution,
detailed analysis and campaigns management. With Epom we rapidly increased our key efficiency
metrics. Epom provides clients with personal assistance, which was a great value for us. We
deeply appreciate Epom’s outstanding services and cooperation. They know the market and care
about our needs and requirements.
Chief Executive Officer at Display Traffic House
At Adperium.com, we are using the Epom Ad Server to serve millions of daily impressions. We are very pleased with the partnership, I've never seen a technology partner being able to resolve and implement fixes and features to their platform so quickly. The Epom support team is excellent and very helpful as well. In general, our experience with Epom is very good - I highly recommend working with them.
Niek van der Maas, CEO/Co-founder Adperium.com