Online video is one of the fastest-growing ad formats nowadays. The vast majority of brands and agencies use
video ads and invest massively in digital video production for their content marketing efforts. Why not to
diversify your ad instruments across numerous digital channels? Epom video ad serving solution is here to help
With Epom Video ad serving solution you can set-up, track, optimize video ad campaigns. Epom Video Ad Server
is VAST (IAB Digital Video Ad Serving Template) 2.0 compliant video adserver. AdServer supports both Linear
Video Ads (“pre-rolls”, "post-rolls') and Non-linear Video Ads (“overlays”). Overlay video ads include banners
or text that is shown in the video frame and initiate another video or opening a website upon clicking on it.
Epom Video Ad Server core features:
The following types of ads are supported:
- In-line video ads: A video appears before (pre), or after (post) the video stream with advertiser's site
- Overlay video ads: An image, Flash (swf), text or HTML ad that appears on top of the main video stream
and lead to the advertiser's site.
Video ad formats:
- Pre-roll (a video appears before the main video stream)
- Post-roll (a video appears after the main video stream)
The following video player configurations are currently supported:
- Flowplayer 3.1.3 or later
- JW FLV Media Player 4.5 or later
- Custom player implementations (in accordance with Open Video Ads VAST Actionscript3 Framework)
The whole process of setting-up video ad campaigns is very simple, you need to use a flash-based media player,
such as Flowplayer, JW Player or a custom player. Also, you need to use a VAST compliant plugin to allow your
player to communicate with Epom Ad Server via VAST XML requests. If you use Flowplayer or JW Player, use Open Ad
Streamer Plugin from Open Video Ads. If you choose to use a custom player, you should develop VAST compliant
plugin on your own, in accordance to Open Video Ads VAST AS3 Framework.
I used a variety of ad servers for managing ads, but I love Epom most of all for its simplicity, effectiveness and great support.
Epom has worked fantastically for us. The system offers several unique features and functionalities
that set it apart from any other solution on the market.
Rohmat Sugito, Chief Executive Officer at Ocentrum Media
Epom significantly optimized 4shared ad inventory which resulted into a total revenue boost of 35%. The platform is serving more than 5B of 4shared's ad impressions monthly, including a big volume of mobile traffic. Before we had tried Epom, we experienced troubles with monetizing mobile traffic and video, Epom has solved this problem effectively. Critically for us, Epom customer support is just as good as their server.
Andrey Luilko, Sales Director at 4shared.com
If you are looking for a good ad server, I highly recommend to try Epom. I’m happy to provide further information if required.