Epom technology enables to tracks app installs from Google Play and App Store via unique app tracking SDK's
for iOS and Android, even though the direct access to such statistics isn't usually provided.
The applied technology, commonly known as the device fingerprinting, works in the following way: as soon as
the ad is being clicked on, Epom records and stores the info about the made click, including the special device
identifier. Further on, the user, who has clicked on the ad, installs the app that was advertised (via Epom App
Tracker SDK for one of the mobile OS's, for instance). As soon as this particular app is launched for the first
time, the generated notification, regarding the installation, is sent to Epom ad server with the identifier. If
the identifier matches the previously logged device fingerprint from the ad click, the server records it as
The basic steps to start tracking installation with Epom are the following:
- 1. Sign up and create your account.
- 2. Create your mobile/application placement in Publishers tab.
- 3. If you plan to run ads in mobile apps, integrate the SDK provided (iOS / Android).
- 4. Create mobile campaign in Advertisers tab.
- 5. Create Actions and integrate the Epom Tracking SDK (iOS / Android) into the app you
aim to track.
- 6. Run campaign and check the results in Analytics tab.
We selected Epom after a competitive bidding process with multiple vendors. We were impressed by Epom's offering and are looking forward to a long and successful partnership.
Jan Miczaika, Head of Operations at Wooga
Epom provides us with a lot of advantages like deep targeting, excellent mobile solution,
detailed analysis and campaigns management. With Epom we rapidly increased our key efficiency
metrics. Epom provides clients with personal assistance, which was a great value for us. We
deeply appreciate Epom’s outstanding services and cooperation. They know the market and care
about our needs and requirements.
Chief Executive Officer at Display Traffic House