Ad Campaign Optimization

With Epom ad campaign optimization, constantly optimized ad campaign is a click of a button away.

With Epom ad campaign optimization, constantly optimized ad campaign is a click of a button away. CTR optimization enables advertisers to increase their banners' weight, according to its popularity. This tailored system adjusts to each piece of inventory, gives the most accurate predictions possible.

CPA optimization analyzes which landing page brings more conversion (downloads, installations, etc.), then this landing receives higher priority. The algorithm collect information over the period of two weeks and analyzes it in real time in one hour after banner or ad campaign launch.

eCPM Optimization is one of the most powerful tools for boosting ad campaign revenue. It prioritizes all advertising campaigns according to each campaign's performance, calculates the effective CPM for each type of CPC, CPA and CPM-based campaigns and determines the optimum weight to assign to each campaign.

What are typical clients results?

  • Increase revenue Ads that generate more revenue than other ads in the same period will be served more often in order to increase your revenue for each ad campaign
  • Reduce costs Effective Ad campaign optimization can not only significantly reduce expenses, but also act as a key step toward the proper ad campaign management
  • Save time It takes very little time and efforts to start using Ad Campaign Auto-Optimization, and you don't need to spend time to make a deep analysis for every ad campaign
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At, we are using the Epom Ad Server to serve millions of daily impressions. We are very pleased with the partnership, I've never seen a technology partner being able to resolve and implement fixes and features to their platform so quickly. The Epom support team is excellent and very helpful as well. In general, our experience with Epom is very good - I highly recommend working with them.
Niek van der Maas, CEO/Co-founder
I used a variety of ad servers for managing ads, but I love Epom most of all for its simplicity, effectiveness and great support. Epom has worked fantastically for us. The system offers several unique features and functionalities that set it apart from any other solution on the market.
Rohmat Sugito, Chief Executive Officer at Ocentrum Media