Ad Campaign Optimization

With Epom ad campaign optimization, constantly optimized ad campaign is a click of a button away.

With Epom ad campaign optimization, constantly optimized ad campaign is a click of a button away. CTR optimization enables advertisers to increase their banners' weight, according to its popularity. This tailored system adjusts to each piece of inventory, gives the most accurate predictions possible.

CPA optimization analyzes which landing page brings more conversion (downloads, installations, etc.), then this landing receives higher priority. The algorithm collect information over the period of two weeks and analyzes it in real time in one hour after banner or ad campaign launch.

eCPM Optimization is one of the most powerful tools for boosting ad campaign revenue. It prioritizes all advertising campaigns according to each campaign's performance, calculates the effective CPM for each type of CPC, CPA and CPM-based campaigns and determines the optimum weight to assign to each campaign.

What are typical clients results?

  • Increase revenue Ads that generate more revenue than other ads in the same period will be served more often in order to increase your revenue for each ad campaign
  • Reduce costs Effective Ad campaign optimization can not only significantly reduce expenses, but also act as a key step toward the proper ad campaign management
  • Save time It takes very little time and efforts to start using Ad Campaign Auto-Optimization, and you don't need to spend time to make a deep analysis for every ad campaign
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Telegrafi
With full responsibility we can say that Epom is our smartest investment for online marketing toward managing advertising space. Epom enables to launch and manage the banners easily depending on the preferences of the clients. Also, Epom offers the best customer service that we have ever had.
Gentian Lluka, Chief Executive Officer at Telegrafi
Display Traffic House
Epom provides us with a lot of advantages like deep targeting, excellent mobile solution, detailed analysis and campaigns management. With Epom we rapidly increased our key efficiency metrics. Epom provides clients with personal assistance, which was a great value for us. We deeply appreciate Epom’s outstanding services and cooperation. They know the market and care about our needs and requirements.
Raymond Fenech,
Chief Executive Officer at Display Traffic House
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