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Epom Ad Server - Smart Tool for Affiliate Ad Networks

Epom Ad Server, a leading provider of ad serving technologies operating by Epom Ltd., is announced about significant changes have taken place in its platform. New features have been launched to empower leading ad networks to more effectively maximize revenue in the increasingly sophisticated ad landscape.

Epom Network solution was developed in priority to CPA Networks and includes all types of action tracking, auto optimisation options, affiliate offers prioritization, capability to implement and automatize rates by countries, real-time reporting.

Epom Ad Server supports both server-to-server tracking as well as traditional tracking, though the latter is not so accrue as pixel tracking. Epom server-to-server tracking feature allows ad networks to generate and store unique identifiers when user clicks a tracking link or generates an ad impression. The simplicity of placing javascript pixel for tracking is undoubtedly attractive, moreover there are definitely some other benefits to get server side tracking in place. One primary advantage of Epom server-to-server tracking is accuracy of ad campaign or ad banner. By generating a unique identifier at the time a click or impression occurs, ad network or advertiser can get a better level of preciseness in tracking a specific action back to a specific affiliate.

With the help of Epom Smart CPA Optimisation feature, all publishers and advertisers who work with CPA model, will benefit from specially developed algorithm, that collects information over the period of two weeks and analyzes in real time which landing performs better and gives higher priority to a certain landing page.

Another vital for affiliate network capability is CPA Frequency Capping. This feature is especially useful for those advertisers and agencies, that want to reach unique users, while it allows to have more personalized advertising displayed to costumers on the web sites.

"We're extremely excited to enhance Epom Ad Server capabilities because they really attacks some of the most fundamental challenges facing ad networks today," said Adam Jablonski, CEO at Epom. "Specifically, we think it's highly important to create all necessary conditions for ad networks to increase ad revenue streams in a way the user can understand and control its ad campaign in a consistent way."

"Epom Ad Server allows ad networks to manage and optimize their inventories in one unified platform. We created powerful audience segmentation tools, that enables our clients to distinguish their unique users. Furthermore, Epom is young and dynamic company, it means we are doing all our best to correspond our costumers goals and wishes and are set for costumer development. We believe, this is essential part of costumer service and attitude to clients, in general. Finally, we are keep working on implementation of new features in order to be the most flexible and extensible solution in the market. We believe this combination of capabilities and continuing developing of new ones makes Epom Ad Server a platform many ad networks can truly trust and build business on the long-term basis".

About Epom:

Established in 2011, Epom is a Warsaw based company that develops ad serving and ad management solutions for publishers, multi-site content networks, ad networks, and advertisers. Epom enables its users to run display, video, mobile ads in one place thus saving time, resources and bringing more profit. Epom is massively scalable platform suitable for any impressions volume that needs to be served.

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