Epom White-Label
DSP to Earn More
from Programmatic

A Demand-Side Platform (DSP) is software that automates the process of buying and optimizing digital ad inventory. This technology is based on the real-time bidding auction (RTB), which happens in milliseconds. Advertisers use DSPs to manage, analyze, and optimize their online advertising campaigns across multiple channels.

In advertising, a DSP is a technology platform that enables advertisers to purchase and manage digital advertising inventory programmatically. It streamlines the media buying process, providing access to qualitative traffic and a wide range of ad impressions across several channels.

A white-label DSP is a customizable, rebrandable demand-side platform offered by a third-party provider. Advertisers can use it with their branding, incorporating tailored features while leveraging the technology and infrastructure without the need to build their own DSP from scratch.

DSPs automate media buying, targeting specific audiences across multiple channels. They use real-time bidding protocol and algorithms to optimize ad placements for maximum efficiency. Also, after connecting SSP, the advertiser buys and consolidates traffic in one place.

DSPs measure attribution by tracking user interactions across various advertising channels. DSP platforms analyze touchpoints, assign credit to each, and evaluate the impact of various marketing efforts on conversions.

As you already know, demand-side platform (DSP) technology helps advertisers and agencies buy advertising inventory in real time. Epom, a white-label DSP that works on RTB protocol, is one example. Another example is MediaMath or Trade Desk. These platforms provide technology for precise targeting, auto-optimization, ad spend control, bidding rules, etc.

The main difference between a demand-side platform and an ad server includes their functionality and roles in the advertising ecosystem. Advertisers usually use DSPs where the latter buy ad inventory in real-time, manage ad campaigns, set up targeting, and check detailed reporting on the performed activities. In turn, ad servers are used by publishers for storing, managing, and delivering digital ads to websites or apps. While DSPs focus on buying ad space, ad servers focus on serving ads to users based on targeting parameters, frequency capping, and ad scheduling.

There are several types of demand-side platforms on the market, which are categorized due to their functions:

• Full service DSPs – they offer comprehensive services including campaign strategy, performing, and optimization. Such types of DSPs are suitable for advertisers looking for end-to-end support.
• Vertical DSPs – such platforms focus on serving specific industries or verticals, for example, health, real estate, beauty, etc. These DSPs offer tailored solutions to meet the requirements of the chosen verticals.
• Self-serve DSPs – they allow advertisers to manage their campaigns independently and offer the tools to set up, optimize, and track campaigns without extensive assistance.
• Mobile DSPs – such DSPs focus specifically on buying mobile ad inventory and targeting users across smartphones and tablets.
• Video DSPs – these ones focus on buying video ad inventory across various formats such as in-stream, out-stream, and in-app video ads.