--- title: "Advertising guides" description: "How the demand side of Epom Ad Server is organized and which guide to use for advertisers, campaigns, banners and bulk work." type: "concept" audience: [network-manager, advertiser] keywords: [advertiser, campaign, banner, demand side, overview] ui_path: "Account → Advertisers" --- Fetch the complete documentation index at: https://epom.com/ad-server/docs/llms.txt. Use this file to discover all available pages before exploring further. Append .md to any documentation page URL to get its markdown version. # Advertising guides Everything you sell ads *for* lives on the demand side: **Advertisers → Campaigns → Banners**. An advertiser groups campaigns; a campaign groups banners (creatives) and carries pricing, dates and delivery settings; a banner is the creative that actually serves into placements on the supply side. This page tells you which guide covers which task. ## Who this is for Network managers and advertiser users working in **Account → Advertisers**. Advertisers you own behave the same as advertisers shared with you at **Can edit**; one held as **Can view** opens and reports in full but cannot be changed. Which cards you see on the advertiser and campaign pages depends on your role — see [User roles](https://epom.com/ad-server/docs/guides/admin/users-and-roles.md). Each guide has a *Per-role notes* section spelling out how roles differ on that page. ## The two views of the Advertisers tab - **Tree view** — the advertiser → campaign → banner hierarchy in a left rail, with the edit page of the selected entity on the right. Best for working one entity at a time. - **Grids view** — the **User interface mode** preference (your username → *Trees* / *Grids*, shown only to roles that are not locked to one mode; the toggle in the entity area flips it for the session only), giving flat, server-paged lists with a **Group by** selector (**Advertisers / All campaigns / All banners**), a name filter, an **Extended filter**, saved views and a bulk toolbar. Best for working on many entities at once. Both views open the same edit pages; the grids view adds the bulk operations described in [Bulk banner operations](https://epom.com/ad-server/docs/guides/advertising/banners-bulk-operations.md). ## Pick your task | I want to… | Guide | |---|---| | Create or edit an advertiser (categories, private flag, contacts, sharing) | [Advertisers](https://epom.com/ad-server/docs/guides/advertising/advertisers.md) | | Create or edit a campaign (priority, pricing, dates, capping, actions) | [Campaigns](https://epom.com/ad-server/docs/guides/advertising/campaigns.md) | | Decide which banner type to use | [Banner types — decision guide](https://epom.com/ad-server/docs/guides/advertising/banners-overview.md) | | Serve my own HTML/JS code or a rich-media template | [HTML code and Template banners](https://epom.com/ad-server/docs/guides/advertising/banner-html-and-template.md) | | Serve an HTML5 creative from a ZIP bundle | [Serve an HTML5 creative from a ZIP bundle](https://epom.com/ad-server/docs/guides/advertising/html5-zip-creatives.md) | | Run a catfish, sticky, branding (skin) or interstitial format | [Catfish, sticky, branding (skin) and interstitial formats](https://epom.com/ad-server/docs/guides/advertising/rich-media-formats.md) | | Upload an image creative or point to a hosted one | [Image banners](https://epom.com/ad-server/docs/guides/advertising/banner-image.md) | | Build a native ad (title, icon, image, CTA) | [Native banners](https://epom.com/ad-server/docs/guides/advertising/banner-native.md) | | Serve video: uploaded files, VAST tags, VPAID | [Video banners](https://epom.com/ad-server/docs/guides/advertising/banner-video.md) | | Plug in programmatic demand from a DSP | [OpenRTB (DSP) banners](https://epom.com/ad-server/docs/guides/advertising/banner-openrtb-dsp.md) | | Record private-marketplace deal terms on a campaign | [Manage PMP deals on a campaign](https://epom.com/ad-server/docs/guides/advertising/pmp-deals.md) | | Choose a PMP auction type (first / second / bid-floor) | [Epom PMP deal types compared](https://epom.com/ad-server/docs/guides/advertising/pmp-deal-types-compared.md) | | Build a reusable creative template with properties and files | [Create and manage banner templates](https://epom.com/ad-server/docs/guides/advertising/templates.md) | | Upload a video, image or HTML5 ZIP once and reuse it in many creatives (needs the *Media Library* permission, off for every role until switched on) | [Reuse creative files with the Media Library](https://epom.com/ad-server/docs/guides/advertising/media-library.md) | | Keep competing campaigns off the same page | [Exclude competitive campaigns](https://epom.com/ad-server/docs/guides/advertising/campaign-competitors.md) — the *Exclude competitors campaigns* card | | Mass-upload creatives, change many URLs, copy/move/link in bulk | [Bulk banner operations](https://epom.com/ad-server/docs/guides/advertising/banners-bulk-operations.md) | ## How the pieces connect A banner only serves when the whole chain is in place: an **active** advertiser, an **active** campaign with valid dates/budget, an **active** banner, and a **link** between the banner and at least one placement. Targeting, capping and limits at any level can further narrow delivery. See [Hierarchy and linking](https://epom.com/ad-server/docs/concepts/hierarchy-and-linking.md) and [How ad selection works](https://epom.com/ad-server/docs/concepts/how-ad-selection-works.md) for the full picture, and [Ad not serving](https://epom.com/ad-server/docs/troubleshooting/ad-not-serving.md) when something doesn't show. ## Related - [Hierarchy and linking](https://epom.com/ad-server/docs/concepts/hierarchy-and-linking.md) - [Banner types reference](https://epom.com/ad-server/docs/reference/banner-types.md) - [Placement types reference](https://epom.com/ad-server/docs/reference/placement-types.md) - [Shares and collaboration](https://epom.com/ad-server/docs/guides/collaboration/shares.md)