---
title: "Filter, run and read the report"
description: "The second half of running a report on Account → Analytics — add value filters and narrow to entities in the Publishers and Advertisers trees, click Run report, read the report tab (title line, KPI tiles, detail grid) and jump in from an entity's hover card."
type: "howto"
audience: [network-manager, publisher, advertiser]
keywords: [filters, add filter, entity filter, publishers filter, advertisers filter, run report, report tab, query details, KPI tiles, detail grid, hover card analytics, refine report]
ui_path: "Account → Analytics → Filter"
---

Fetch the complete documentation index at: https://epom.com/ad-server/docs/llms.txt. Use this file to discover all available pages before exploring further. Append .md to any documentation page URL to get its markdown version.

# Filter, run and read the report

With the type, dates, grouping and columns set ([Build the report form](https://epom.com/ad-server/docs/guides/analytics/run-report-build-the-form.md)),
the rest of the **Filter** tab narrows the report — value filters as chips, specific entities in
the two check-trees — and **Run report** opens the result in a tab of its own, named after the
report. This page covers that half; the overview is on [Run a report](https://epom.com/ad-server/docs/guides/analytics/run-report.md).

**Example.** The same last-week-by-site report, narrowed to German traffic on two of Northwind
Media's sites: a *Country* filter chip set to Germany, the two sites ticked in the **Publishers
filter**, **Run report** — the tab *Site · Last 7 days* opens with Query details naming the
country and both sites.

## Typical scenarios

| You want | Set | Where |
|---|---|---|
| Only one country's traffic | **Add filter** → *Country* → the country → **Done** | the Filters bar |
| Two sites, nothing else | tick them in the **Publishers filter** tree | the entity trees |
| The report for one placement without building the form | **Analytics** on the placement's hover card | the Publishers tree |
| The same report with one change | click back to the **Filter** tab, change it, **Run report** again | a second tab opens |

## Step by step

### Filters and entities

1. Add value **Filters**. Active filters show as chips carrying their values; everything else
   hides behind **Add filter**, a searchable menu grouped into *Geo & inventory*, *Device &
   browser*, *Traffic quality*, *Conversion actions*, *Custom tracking* and *Labels and
   templates*. Which groups and entries appear depends on the report type and your permissions.
   Click a chip to re-open its editor (**Clear** / **Done**), or its **✕** to remove it. **An
   empty filter means "All"** — it is not sent to the server at all.
   Details: [Filters](https://epom.com/ad-server/docs/guides/analytics/run-report-reference.md#filters).

   ![The Filters bar with an active chip and the Add filter menu open](https://epom.com/docs-images/ad-server/run-report/filter-bar.webp)

2. Narrow to specific entities in the **Publishers filter** and **Advertisers filter**
   check-trees — sites, zones and placements on one side; advertisers, campaigns and banners on
   the other. **Only the checkboxes reach the report**; Search, Filter in, Category, Label,
   Sharing type, Expand/Collapse, Select/Deselect all and **Hide inactive** (pressed by default)
   are ways to find the entity to tick. **Ticking nothing means every entity**, not none. Tick a
   parent and only that parent's traffic is counted, at whatever depth your Group by asks for.
   Details, including the **Grids** view: [Publishers and Advertisers filters](https://epom.com/ad-server/docs/guides/analytics/run-report-reference.md#publishers-and-advertisers-filters).

   ![The Publishers and Advertisers filter trees](https://epom.com/docs-images/ad-server/run-report/entity-trees.webp)

### Run and read

3. Click **Run report** — in the page header, or the copy at the bottom of the form. A new tab
   opens next to **Filter**, named after the report rather than numbered: *Totals · Today*,
   *Country · Last 7 days*, *Impressions Log · Yesterday*. Advanced and the three event logs run
   as background jobs and show a **wait N%** progress bar first.
4. Read the report: the **title line** with a **Query details** link (the exact question asked,
   every filter by name), the **KPI tiles** (summary totals; **All totals (N)** expands the full
   metric × perspective matrix; the star pins a tile first), the toolbar (view switch **Report in
   details** / **Graph and report** / **Graph**, row density, **Export**, **Columns**,
   **Refresh**) and the **detail grid**, banded by metric family, 50 rows per page, header click
   sorts ascending → descending → unsorted.
   Details: [Reading the report tab](https://epom.com/ad-server/docs/guides/analytics/run-report-reference.md#reading-the-report-tab).

   ![An executed report tab](https://epom.com/docs-images/ad-server/run-report/report-tab.webp)

5. To refine, click back to the **Filter** tab. The form keeps everything you set — including
   the tree selections — so you can adjust one thing and run again. Each run is a new tab; close
   one with its **✕**.

### Jumping in from an entity

Hover any entity in the Advertisers or Publishers tree and choose **Analytics** on its hover card.
The Filter tab opens pre-filled with that single entity over the last 7 days — review it and press
**Run report**.

## Caveats and exceptions

**Filters you cannot see do not apply.** A colleague's saved report that uses a filter you do not
have on screen runs for you *without* that filter, which is enough to make your numbers differ
from theirs.

**Label and template filters read today's labels.** General and Advanced both use the labels the
placements and banners carry **now**; a placement that lost a label last week also drops out of
the days before. **Banner Template** likewise keeps the banners built from the chosen templates
now, whatever template they had on the day. On the Advanced report, a label or Banner Template
filter (or a Banner Template grouping) that covers more placements or banners than your network
allows (20,000 by default) is refused — narrow it by site, zone, placement, advertiser, campaign,
banner, label or template and run again; a dashboard widget built that way shows the same
message, and a scheduled mailing of it is not sent. How grouped label rows and totals count:
[Filters](https://epom.com/ad-server/docs/guides/analytics/run-report-reference.md#filters).

**The entity deep link applies once** (**Analytics** on a hover card) and then strips itself from
the address bar, so refreshing will not re-apply the entity over edits you have made since.

The caveats that apply to the whole report — who can do this, the type reset, time zones, the
running-report cap, session tabs — are on [Run a report](https://epom.com/ad-server/docs/guides/analytics/run-report.md#caveats-and-exceptions).

## Not working?

| Symptom | Cause | Where to check / fix |
|---|---|---|
| Advanced refuses a label / template filter | It covers more than 20,000 placements or banners | narrow by site, zone, placement, advertiser, campaign, banner, label or template |
| My colleague's saved report gives different numbers | A filter you cannot see is dropped for you | compare Query details |
| The Grids view shows an empty entity list | Only entities sent with **Add to report** (or added in the row above) are listed | add them; empty still means all |
| Refresh re-applied my entity deep link? No | The deep link applies once | re-open from the hover card |

The rest of the list is on [Run a report](https://epom.com/ad-server/docs/guides/analytics/run-report.md#not-working).

## Reference

The essentials are in [Options and fields](https://epom.com/ad-server/docs/guides/analytics/run-report.md#options-and-fields); every control in
full on [Run a report reference](https://epom.com/ad-server/docs/guides/analytics/run-report-reference.md):
[Filters](https://epom.com/ad-server/docs/guides/analytics/run-report-reference.md#filters) ·
[Publishers and Advertisers filters](https://epom.com/ad-server/docs/guides/analytics/run-report-reference.md#publishers-and-advertisers-filters) ·
[Reading the report tab](https://epom.com/ad-server/docs/guides/analytics/run-report-reference.md#reading-the-report-tab) ·
[Working with report tabs](https://epom.com/ad-server/docs/guides/analytics/run-report-reference.md#working-with-report-tabs) ·
[Row actions on the detail grid](https://epom.com/ad-server/docs/guides/analytics/run-report-reference.md#row-actions-on-the-detail-grid).

## Related

- [Run a report](https://epom.com/ad-server/docs/guides/analytics/run-report.md)
- [Build the report form](https://epom.com/ad-server/docs/guides/analytics/run-report-build-the-form.md)
- [Run a report reference](https://epom.com/ad-server/docs/guides/analytics/run-report-reference.md)
- [Saved and scheduled reports](https://epom.com/ad-server/docs/guides/analytics/saved-and-scheduled.md)
- [Export reports](https://epom.com/ad-server/docs/guides/analytics/exports-and-ai.md)