---
title: "Set up a click-through placement"
description: "Track clicks on a text link, sponsorship or off-platform media you cannot tag — link image or video creatives, open Show tracking URLs, pick the six URLs per creative or export them as CSV, and hand the partner the click-through URL or the click / impression pixel, with the caveats on rebuilt URLs, masked shares and the pixel's counting."
type: "howto"
audience: [network-manager, admin]
keywords: [click-through placement, tracking URLs, Show tracking URLs, click pixel, impression pixel, click-through URL, hidden landing, click URL, export CSV, text link, sponsorship, off-platform, linked banners, image creative, video creative, mask campaigns, classic interface]
ui_path: "Account → Publishers → site → zone → placement → Ad tags & API → Show tracking URLs"
---

Fetch the complete documentation index at: https://epom.com/ad-server/docs/llms.txt. Use this file to discover all available pages before exploring further. Append .md to any documentation page URL to get its markdown version.

# Set up a click-through placement

## What it is and why

A **Click-through** placement carries no ad markup at all — it exists to track clicks. You link
image or video creatives to it, and each gets a set of tracking URLs: a click-through URL that
logs the click and forwards to the landing page, and click and impression pixels for partners
who can only request an image. The other specialist types are on
[Application, email and click-through placements](https://epom.com/ad-server/docs/guides/inventory/placement-mobile-email-other.md).

**Example.** A publisher sells a sponsored text link on a partner's site. It is a
**Click-through Placement** with one image creative linked: the partner sends visitors to its
click-through URL, which logs the click and forwards to the landing page, so the partner's clicks
show in reports next to the publisher's app and newsletter placements.

## Typical scenarios

| You want | Create | Then hand over |
|---|---|---|
| Clicks on a text link, sponsorship or off-platform media you cannot tag | **Click-through Placement** with image or video creatives linked | Per creative: the click-through URL where they send the visitor, or the click / impression pixel where they can only request an image |
| Tracking URLs for 20 creatives in one go | The same, then **Export** on the tracking-URLs grid | A CSV with the eight columns |

## Step by step

A click-through placement records clicks and redirects — useful for text links, sponsorships or
off-platform media you can't tag with markup. Start from a saved placement of this type
([create one](https://epom.com/ad-server/docs/guides/inventory/placements-create.md)).

1. Create and save the placement (name is essentially the only field — there is no size and no
   generated ad tag).

2. Link creatives to the placement — the tracking URLs are per creative, so an unlinked
   placement has none. Only **image and video** creatives (local or external) produce them; an
   HTML, template, native or OpenRTB creative linked here is skipped.

3. Open the **Ad tags & API** card. On this type it carries no tag tab — it opens on **Show
   tracking URLs**, a grid of the linked creatives with their **Type** and **Landing page URL**.

   ![Show tracking URLs grid on a click-through placement](https://epom.com/docs-images/ad-server/placement-mobile-email-other/click-through-tracking-urls.webp)

4. Tick a row and click **URLs** — or double-click it — to open that creative's six URLs, each on
   its own copyable field: **Landing page URL**, **Creative URL**, **Impression URL**,
   **Click-through URL**, **Click-through URL (hidden landing)** and **Click URL**. The
   dialog renders the creative itself above them and links to its **Preview**, so you can confirm
   you are copying the right row's URLs. **Export** downloads the same eight columns as CSV — the
   rows you ticked, or every row when you ticked none.

5. Give the third party the URL that matches what they can fire: a click-through URL where they
   send the visitor (it logs the click and forwards to the landing page), the click or impression
   pixel where they can only request an image.

## Caveats and exceptions

**The classic interface has no tracking-URLs tab.** The above is the **new interface**. The
classic placement page keeps a **Show tracking URLs** button in the Basic-info form's button row,
beside Reset and Save, which opens the same list as a separate page. Both are built from the same
URLs.

**A click-through placement's Ad tags & API card exists without a single code tab**, and the
copy-ad-tag quick action in trees/grids still answers "This placement type has no ad tag" —
correctly, since there is none to copy. The card shows even on shares where the rest of the form
is read-only; the **Settings** tab beside it is the part that disappears when you cannot edit.

**The tracking URLs are rebuilt when the placement's Domain, Protocol or default parameters
change** — all set on the **Settings** tab of the same card — so a URL already handed to a partner
is not necessarily the URL the tab shows today. Re-issue after a domain change.

**On a share carrying *Mask campaigns*, the rows keep their URLs but lose the identifying parts** —
you can still hand out a tracking URL for a creative whose advertiser you are not entitled to see.

**The click pixel and the click-through URLs count every request they receive.** There is no ad
request behind them to check a repeat against, and the click-fraud throttle does not apply, so
have the partner fire the pixel once per real click — not on every page view. Requests from
known bots are not counted by the click pixel. Before release 153 the click pixel answered with
its image but recorded nothing; those clicks cannot be recovered.

Who can do this, and why there is no Preview button, are on
[Application, email and click-through placements](https://epom.com/ad-server/docs/guides/inventory/placement-mobile-email-other.md#caveats-and-exceptions).

## Not working?

| Symptom | Check | Where |
|---|---|---|
| The tracking-URLs grid says *No linked image or video banners yet* | No creative is linked, or the linked ones are HTML, template, native or OpenRTB — only image and video creatives produce URLs | The **Linked Banners** card; the creatives' types |
| The copy-ad-tag quick action says *This placement type has no ad tag* | Correct for Click-through and for Native placements | Use the tracking URLs (or the API URL) instead |
| A partner's click counts look inflated | They fire the click pixel on every page view; it counts every request, with no throttle | The partner's integration: once per real click |
| Clicks before release 153 are missing | The click pixel recorded nothing then; they cannot be recovered | — |
| A URL you handed out no longer matches the tab | Domain, Protocol or a default parameter changed on the **Settings** tab | Re-issue the URLs |

The symptoms common to all three types (Preview answers *Not Supported*, the Settings tab missing
on a share) are on
[Application, email and click-through placements](https://epom.com/ad-server/docs/guides/inventory/placement-mobile-email-other.md#not-working).

## Reference

The six URLs and when to fire each:
[Click-through tracking URLs](https://epom.com/ad-server/docs/guides/inventory/placement-mobile-email-other.md#click-through-tracking-urls) on
the hub; the REST call that answers the tab and how a creative is created and linked for this
type: [Over the API](https://epom.com/ad-server/docs/guides/inventory/placement-mobile-email-other.md#over-the-api).

## Related

- [Application, email and click-through placements](https://epom.com/ad-server/docs/guides/inventory/placement-mobile-email-other.md)
- [Set up an application placement](https://epom.com/ad-server/docs/guides/inventory/placement-mobile-email-other-application.md)
- [Set up an email placement](https://epom.com/ad-server/docs/guides/inventory/placement-mobile-email-other-email.md)
- [Track a third-party ad code](https://epom.com/ad-server/docs/guides/conversions/track-third-party-ad-code.md)
- [Create a placement](https://epom.com/ad-server/docs/guides/inventory/placements-create.md)
- [Placement types reference](https://epom.com/ad-server/docs/reference/placement-types.md)