---
title: "Epom Ad Server at a glance"
description: "What a network gets from Epom Ad Server — its own branded platform, every kind of inventory and demand in one selection path, quality and safety controls, an AI assistant, your own data, and privacy compliance — with a link to the details of each."
type: "concept"
audience: [network-manager, publisher, advertiser, admin]
keywords: [overview, what is epom ad server, white-label ad server, ad network platform, features, capabilities, why epom, evaluate]
---

Fetch the complete documentation index at: https://epom.com/ad-server/docs/llms.txt. Use this file to discover all available pages before exploring further. Append .md to any documentation page URL to get its markdown version.

# Epom Ad Server at a glance

Epom Ad Server is the platform you run your advertising business on, under your own brand. You
sell your inventory, connect whatever demand pays best, and give your publishers and advertisers
their own accounts — while Epom runs the servers, the updates and the support behind it.

## Your platform, your brand

Your clients work in your product, not ours.

- **Your domain and your look** — the console, the sign-in and sign-up pages and the ad-serving
  domain carry your brand. See [White-label branding](https://epom.com/ad-server/docs/guides/admin/white-label.md).
- **Self-serve for both sides** — advertisers and publishers get their own sign-up and their
  own accounts, and follow their own results; roles decide what they may change, and banner
  moderation can hold their new creatives until you approve them. See
  [Run a white-label self-serve network](https://epom.com/ad-server/docs/use-cases/self-serve-reseller-network.md).
- **Each client sees only their own** — roles and shares decide who sees which advertisers,
  sites and numbers. See [White-label and multi-tenancy](https://epom.com/ad-server/docs/concepts/white-label-and-multitenancy.md).

## Every kind of inventory

Sell every place you can show an ad, from one console.

- **Websites, apps, video players (CTV included) and email** — each with the placement types it
  needs. See [Placement types](https://epom.com/ad-server/docs/reference/placement-types.md) and
  [Video placements](https://epom.com/ad-server/docs/guides/inventory/placement-video.md).
- **Display, native, video and rich media** — standard sizes, sticky, skin and interstitial
  formats. See [Banner types](https://epom.com/ad-server/docs/reference/banner-types.md) and
  [Rich-media formats](https://epom.com/ad-server/docs/guides/advertising/rich-media-formats.md).
- **Any way to integrate** — a JavaScript tag, an iframe, a VAST URL or a server-to-server API
  for apps. See [Ad tags and the API](https://epom.com/ad-server/docs/guides/inventory/ad-tags-and-api.md).

## Every source of demand

Fill each impression from the demand you choose: your own deals, programmatic partners and header bidding.

- **Direct deals** — your own campaigns, flat-rate sponsorships and homepage takeovers. See
  [Sell a flat-rate sponsorship](https://epom.com/ad-server/docs/use-cases/direct-sponsorship-flat.md).
- **Programmatic** — DSP partners over OpenRTB and private marketplace deals. See
  [Plug programmatic demand into your network](https://epom.com/ad-server/docs/use-cases/programmatic-dsp-demand.md) and
  [PMP private deals](https://epom.com/ad-server/docs/use-cases/pmp-private-deals.md).
- **Header bidding and fallbacks** — Prebid on pages and in apps, plus passback and daisy
  chains to other networks. See [Header bidding](https://epom.com/ad-server/docs/guides/inventory/header-bidding.md) and
  [Never show an empty slot](https://epom.com/ad-server/docs/use-cases/passback-and-house-ads.md).

## More revenue from every impression

Make every source compete, and never waste a slot.

- **One selection path for all demand** — direct campaigns and programmatic bids are weighed for
  the same impression: priority tiers set the order, within a tier campaigns rotate by the weights
  you give them (or by earnings, with eCPM optimization switched on), and when a programmatic
  auction fails your own campaigns take the slot. See [How ad selection works](https://epom.com/ad-server/docs/concepts/how-ad-selection-works.md).
- **Floors and optimization** — price floors per site, placement and country, and automatic
  optimization toward eCPM, CTR or conversion rate. See [Configure pricing](https://epom.com/ad-server/docs/guides/delivery/pricing.md)
  and [Optimize ad rotation](https://epom.com/ad-server/docs/guides/delivery/optimization.md).
- **A fallback for every slot** — passbacks, house ads and daisy chains take the impression
  when nothing else does. See [Daisy chaining and passback](https://epom.com/ad-server/docs/guides/delivery/daisy-chaining-passback.md).

## Quality and safety

Protect your audience, your advertisers and your reputation.

- **Programmatic creatives checked** — creatives from the DSP partners you choose are scanned
  for malware and policy violations (Epom support sets the scanning up), and blocked ones never
  win the auction. See
  [Protect your inventory from bad creatives and bad traffic](https://epom.com/ad-server/docs/use-cases/creative-policy-protection.md).
- **Traffic quality** — invalid traffic is flagged and filtered, and with risk scoring switched
  on by Epom support, traffic gets a risk score you can report on and target against. See [Invalid traffic and how Epom flags it](https://epom.com/ad-server/docs/concepts/invalid-traffic-and-risk-scoring.md).
- **Viewability and brand safety** — viewability measured to MRC criteria for video (Epom's own
  player, Open Measurement on third-party players) and, in beta, for display banners, plus
  advertiser, campaign and banner blocks, domain and app lists, competitive separation and
  blocked-category signals to DSPs. See
  [Viewability and Open Measurement](https://epom.com/ad-server/docs/concepts/viewability-and-open-measurement.md) and
  [Brand safety](https://epom.com/ad-server/docs/use-cases/brand-safety-controls.md).

## AI that runs the account with you

Ask for what you need instead of clicking through it.

- **A built-in AI assistant** — it creates and links creatives, builds reports, explains why a
  campaign or a slot is not serving, checks VAST tags and links, and restores what was deleted.
  It runs on your own AI-provider key or, billed per use, on the platform's. See [Work with the AI assistant](https://epom.com/ad-server/docs/guides/collaboration/ai-assistant.md).
- **Your own AI tools** — connect an assistant you already use to your account over MCP; it acts
  with exactly your permissions. See [Connect an AI assistant (MCP)](https://epom.com/ad-server/docs/api/mcp.md).
- **Nearly everything over an API** — campaigns, inventory, targeting, capping, pricing and
  reports over REST. See
  [REST API overview](https://epom.com/ad-server/docs/api.md).

## Your data, in full

See what happened, and keep it.

- **Reports for every view** — revenue, impressions, clicks and conversions by site, placement,
  campaign and country, by day or by hour; device, browser and OS in the Advanced report for
  recent days, or kept for good through the raw-event export below. See [Run a report](https://epom.com/ad-server/docs/guides/analytics/run-report.md).
- **Raw events in your own storage** — every impression, click and conversion delivered to your
  cloud storage or SFTP (Epom support sets it up), so the data stays yours. See
  [Raw event files in your own storage](https://epom.com/ad-server/docs/concepts/analytics-pipelines-explained.md#raw-event-files-in-your-own-storage-s3-google-cloud-storage-sftp).
- **Numbers you can reconcile** — compare your figures with partners' and find out where they
  differ. See [Analytics discrepancies](https://epom.com/ad-server/docs/troubleshooting/analytics-discrepancies.md).

## Privacy built in

Serve ads that respect consent, without extra work.

- **GDPR and IAB TCF** — Epom is IAB Europe vendor 849, and the network decides what happens
  without consent. See [GDPR and TCF consent](https://epom.com/ad-server/docs/guides/admin/gdpr-tcf-consent.md).
- **Consent read by the tag** — the ad tag picks up the visitor's TCF consent by itself, and the
  network can choose to honour Global Privacy Control as well. See [Privacy, consent and ads.txt](https://epom.com/ad-server/docs/guides/inventory/privacy-and-ads-txt.md).
- **Your data, your terms** — how Epom processes data is set out in the
  [Privacy Policy](https://epom.com/privacy-policy) and the
  [Terms of Service](https://epom.com/terms-service).

## Next steps

- [Talk to Epom](https://epom.com/contact) — a demo and pricing.

- [Go-live checklist](https://epom.com/ad-server/docs/start/go-live-checklist.md) — everything to check before real traffic.
- [Platform limits](https://epom.com/ad-server/docs/reference/platform-limits.md) — the hard numbers: sizes, caps, quotas.
- [Contact Epom support](https://epom.com/ad-server/docs/troubleshooting/contact-support.md) — Epom support or your account
  manager.