---
title: "Concept pages"
type: "reference"
---

Fetch the complete documentation index at: https://epom.com/ad-server/docs/llms.txt. Use this file to discover all available pages before exploring further. Append .md to any documentation page URL to get its markdown version.

# Concept pages

> 30 pages. [← All topics](https://epom.com/ad-server/docs/topics.md)

### Start

- [Epom Ad Server at a glance](https://epom.com/ad-server/docs/start/platform-overview.md)
- [Welcome to the Epom Ad Server help center](https://epom.com/ad-server/docs/index.md)

### Roles

- [Advertiser playbook](https://epom.com/ad-server/docs/roles/advertiser.md)
- [Demo accounts](https://epom.com/ad-server/docs/roles/demo-account.md)
- [Network manager playbook](https://epom.com/ad-server/docs/roles/network-manager.md)
- [Publisher playbook](https://epom.com/ad-server/docs/roles/publisher.md)
- [Roles, permissions, and sharing](https://epom.com/ad-server/docs/roles.md)

### Use-cases

- [Use-case recipes](https://epom.com/ad-server/docs/use-cases.md)

### Guides

- [Advertising guides](https://epom.com/ad-server/docs/guides/advertising.md)
- [Analytics & reporting overview](https://epom.com/ad-server/docs/guides/analytics.md)
- [Collaboration — users, shares and statistic accounts](https://epom.com/ad-server/docs/guides/collaboration.md)
- [Conversion tracking overview](https://epom.com/ad-server/docs/guides/conversions.md)
- [Delivery controls overview](https://epom.com/ad-server/docs/guides/delivery.md)
- [Epom PMP deal types compared — First price, Second price and Bid-floor (fixed) deals](https://epom.com/ad-server/docs/guides/advertising/pmp-deal-types-compared.md)
- [How limits behave](https://epom.com/ad-server/docs/guides/delivery/limits-how-caps-behave.md)
- [Targeting and pre-targeting overview](https://epom.com/ad-server/docs/guides/targeting.md)

### Concepts

- [Ad server vs DSP: what each does and where Epom fits](https://epom.com/ad-server/docs/concepts/ad-server-vs-dsp.md)
- [CPM, eCPM and RPM explained](https://epom.com/ad-server/docs/concepts/revenue-metrics-cpm-ecpm-rpm.md)
- [Demo mode — how it works under the hood](https://epom.com/ad-server/docs/concepts/demo-mode.md)
- [First-price vs second-price auctions](https://epom.com/ad-server/docs/concepts/auction-first-vs-second-price.md)
- [Hierarchy and linking](https://epom.com/ad-server/docs/concepts/hierarchy-and-linking.md)
- [How ad selection works](https://epom.com/ad-server/docs/concepts/how-ad-selection-works.md)
- [How Epom computes your numbers: General, Advanced and raw-log reports](https://epom.com/ad-server/docs/concepts/analytics-pipelines-explained.md)
- [Invalid traffic (IVT) and how Epom flags it](https://epom.com/ad-server/docs/concepts/invalid-traffic-and-risk-scoring.md)
- [Serving state — what makes an entity actually serve](https://epom.com/ad-server/docs/concepts/serving-state.md)
- [Sharing and permission model](https://epom.com/ad-server/docs/concepts/sharing-permission-model.md)
- [VAST vs VPAID: video ad tags explained](https://epom.com/ad-server/docs/concepts/video-vast-vpaid-explained.md)
- [Video viewability and Open Measurement (OMID)](https://epom.com/ad-server/docs/concepts/viewability-and-open-measurement.md)
- [White-label and multi-tenancy](https://epom.com/ad-server/docs/concepts/white-label-and-multitenancy.md)