---
title: "How-to pages"
type: "reference"
---

Fetch the complete documentation index at: https://epom.com/ad-server/docs/llms.txt. Use this file to discover all available pages before exploring further. Append .md to any documentation page URL to get its markdown version.

# How-to pages

> 112 pages. [← All topics](https://epom.com/ad-server/docs/topics.md)

### Use-cases

- [Monetize a mobile app](https://epom.com/ad-server/docs/use-cases/in-app-monetization.md)
- [Monetize a website with display ads](https://epom.com/ad-server/docs/use-cases/monetize-website-display.md)
- [Never show an empty slot — passbacks and house ads](https://epom.com/ad-server/docs/use-cases/passback-and-house-ads.md)
- [One slot, several formats: video first, then iframe or native](https://epom.com/ad-server/docs/use-cases/video-iframe-native-one-slot.md)
- [Plug programmatic DSP demand into your network](https://epom.com/ad-server/docs/use-cases/programmatic-dsp-demand.md)
- [Run a CPA offer with affiliate postbacks](https://epom.com/ad-server/docs/use-cases/performance-cpa-affiliate.md)
- [Run a pre-roll waterfall across several video networks (JW Player, Google IMA)](https://epom.com/ad-server/docs/use-cases/vast-waterfall-several-networks.md)
- [Run an awareness campaign with frequency control](https://epom.com/ad-server/docs/use-cases/branding-reach-frequency.md)
- [Sell a flat-rate sponsorship or homepage takeover](https://epom.com/ad-server/docs/use-cases/direct-sponsorship-flat.md)
- [Sell ads in an email newsletter](https://epom.com/ad-server/docs/use-cases/email-newsletter-ads.md)
- [Sell pre-roll video in your player](https://epom.com/ad-server/docs/use-cases/video-preroll-monetization.md)
- [Sell premium inventory through PMP private deals](https://epom.com/ad-server/docs/use-cases/pmp-private-deals.md)
- [Serve responsive and multi-size slots](https://epom.com/ad-server/docs/use-cases/responsive-flexible-sizes.md)
- [Target audiences and retarget known users](https://epom.com/ad-server/docs/use-cases/retargeting-and-audiences.md)
- [Use case: a seasonal campaign with geo and dayparting](https://epom.com/ad-server/docs/use-cases/seasonal-geo-dayparting.md)
- [Use case: A/B-test creatives inside one campaign](https://epom.com/ad-server/docs/use-cases/ab-testing-creatives.md)
- [Use case: brand safety with category rules, domain lists and advertiser blocks](https://epom.com/ad-server/docs/use-cases/brand-safety-controls.md)
- [Use case: protect your inventory from bad creatives and bad traffic](https://epom.com/ad-server/docs/use-cases/creative-policy-protection.md)
- [Use case: run a white-label self-serve ad network](https://epom.com/ad-server/docs/use-cases/self-serve-reseller-network.md)

### Guides

- [Ad tags, invocation codes and the API](https://epom.com/ad-server/docs/guides/inventory/ad-tags-and-api.md)
- [Add, edit, and remove targeting rules](https://epom.com/ad-server/docs/guides/targeting/add-targeting.md)
- [Admin area map](https://epom.com/ad-server/docs/guides/admin.md)
- [Application, email and click-through placements](https://epom.com/ad-server/docs/guides/inventory/placement-mobile-email-other.md)
- [Attach matching rules to an entity](https://epom.com/ad-server/docs/guides/targeting/entity-matching-rules.md)
- [Automate reports — daily e-mails and pulling data over the API](https://epom.com/ad-server/docs/guides/analytics/automate-reports.md)
- [Banner types — decision guide](https://epom.com/ad-server/docs/guides/advertising/banners-overview.md)
- [Billing, ad-server fees and referral billing](https://epom.com/ad-server/docs/guides/admin/finances-and-billing.md)
- [Block demand and inventory (pre-targeting blocks)](https://epom.com/ad-server/docs/guides/targeting/pretargeting-blocking.md)
- [Bulk banner operations](https://epom.com/ad-server/docs/guides/advertising/banners-bulk-operations.md)
- [Catfish, sticky, branding (skin) and interstitial formats](https://epom.com/ad-server/docs/guides/advertising/rich-media-formats.md)
- [Check and troubleshoot the landing-page helper](https://epom.com/ad-server/docs/guides/conversions/landing-page-helper-debug.md)
- [Check video creatives against a publisher's spec](https://epom.com/ad-server/docs/guides/inventory/video-creative-requirements.md)
- [Configure DSP partners](https://epom.com/ad-server/docs/guides/admin/dsp-partners.md)
- [Configure GDPR / TCF consent enforcement](https://epom.com/ad-server/docs/guides/admin/gdpr-tcf-consent.md)
- [Configure pricing](https://epom.com/ad-server/docs/guides/delivery/pricing.md)
- [Configure the self-serve campaign catalogue](https://epom.com/ad-server/docs/guides/admin/self-serve.md)
- [Configure white-label branding](https://epom.com/ad-server/docs/guides/admin/white-label.md)
- [Copy and preview an ad tag](https://epom.com/ad-server/docs/guides/inventory/ad-tags-preview.md)
- [Create a placement](https://epom.com/ad-server/docs/guides/inventory/placements-create.md)
- [Create and edit a campaign](https://epom.com/ad-server/docs/guides/advertising/campaigns.md)
- [Create and edit a site](https://epom.com/ad-server/docs/guides/inventory/sites.md)
- [Create and edit an advertiser](https://epom.com/ad-server/docs/guides/advertising/advertisers.md)
- [Create and edit conversion actions](https://epom.com/ad-server/docs/guides/conversions/conversion-actions.md)
- [Create and manage banner templates](https://epom.com/ad-server/docs/guides/advertising/templates.md)
- [Create price adjustment rules](https://epom.com/ad-server/docs/guides/delivery/price-adjustment-rules.md)
- [Dashboards](https://epom.com/ad-server/docs/guides/analytics/dashboards.md)
- [Display placements (site, mobile site, non-standard)](https://epom.com/ad-server/docs/guides/inventory/placement-display.md)
- [Email ad codes on a site](https://epom.com/ad-server/docs/guides/inventory/site-email-codes.md)
- [Exclude competitive campaigns](https://epom.com/ad-server/docs/guides/advertising/campaign-competitors.md)
- [Export reports and ask in plain language](https://epom.com/ad-server/docs/guides/analytics/exports-and-ai.md)
- [Get the most out of the AI assistant](https://epom.com/ad-server/docs/guides/collaboration/ai-assistant-tips.md)
- [Get the pixel and S2S tracking code](https://epom.com/ad-server/docs/guides/conversions/s2s-and-pixels.md)
- [Header bidding](https://epom.com/ad-server/docs/guides/inventory/header-bidding.md)
- [Header bidding in an app with Prebid Mobile](https://epom.com/ad-server/docs/guides/inventory/header-bidding-prebid-mobile.md)
- [Header bidding on a site that runs its own Prebid.js](https://epom.com/ad-server/docs/guides/inventory/header-bidding-own-prebid-js.md)
- [Header bidding through a Prebid Server](https://epom.com/ad-server/docs/guides/inventory/header-bidding-prebid-server.md)
- [Header bidding with Google Ad Manager](https://epom.com/ad-server/docs/guides/inventory/header-bidding-gam.md)
- [Header bidding: what a publisher installs](https://epom.com/ad-server/docs/guides/inventory/header-bidding-for-publishers.md)
- [HTML code and Template banners](https://epom.com/ad-server/docs/guides/advertising/banner-html-and-template.md)
- [Image banners (Local File and External File)](https://epom.com/ad-server/docs/guides/advertising/banner-image.md)
- [Install the landing-page helper](https://epom.com/ad-server/docs/guides/conversions/landing-page-helper.md)
- [Keep unwanted ad categories off your inventory](https://epom.com/ad-server/docs/guides/targeting/block-ad-categories-on-inventory.md)
- [Limit conversions per action](https://epom.com/ad-server/docs/guides/delivery/action-limits.md)
- [Manage categories and labels](https://epom.com/ad-server/docs/guides/admin/taxonomies.md)
- [Manage network users](https://epom.com/ad-server/docs/guides/collaboration/account-users.md)
- [Manage PMP deals on a campaign](https://epom.com/ad-server/docs/guides/advertising/pmp-deals.md)
- [Manage users, roles and permissions](https://epom.com/ad-server/docs/guides/admin/users-and-roles.md)
- [Matching rules and network defaults](https://epom.com/ad-server/docs/guides/admin/rules-and-defaults.md)
- [Moderate banners, sites and traffic quality](https://epom.com/ad-server/docs/guides/admin/moderation-and-quality.md)
- [Native banners (Local Native and External Native)](https://epom.com/ad-server/docs/guides/advertising/banner-native.md)
- [Native placements](https://epom.com/ad-server/docs/guides/inventory/placement-native.md)
- [Notifications & outbound mail](https://epom.com/ad-server/docs/guides/admin/notifications-and-mail.md)
- [OpenRTB (DSP) banners](https://epom.com/ad-server/docs/guides/advertising/banner-openrtb-dsp.md)
- [Optimize ad rotation](https://epom.com/ad-server/docs/guides/delivery/optimization.md)
- [Other admin tools](https://epom.com/ad-server/docs/guides/admin/admin-tools.md)
- [Piggyback pixels](https://epom.com/ad-server/docs/guides/conversions/piggybacks.md)
- [Pop-under, tab-under and direct-link placements](https://epom.com/ad-server/docs/guides/inventory/pop-under-direct-link.md)
- [Preferences — profile, security and UI settings](https://epom.com/ad-server/docs/guides/collaboration/preferences.md)
- [Preset groups — domains, IP ranges, app packages](https://epom.com/ad-server/docs/guides/targeting/presets.md)
- [Privacy signals and ads.txt on your pages](https://epom.com/ad-server/docs/guides/inventory/privacy-and-ads-txt.md)
- [Referral program](https://epom.com/ad-server/docs/guides/collaboration/referral-program.md)
- [Report types](https://epom.com/ad-server/docs/guides/analytics/report-types.md)
- [Reuse creative files with the Media Library](https://epom.com/ad-server/docs/guides/advertising/media-library.md)
- [Review the actions log and troubleshooting log tasks](https://epom.com/ad-server/docs/guides/admin/system-ops.md)
- [Rewrite served markup with Content replacement](https://epom.com/ad-server/docs/guides/inventory/content-replacement.md)
- [Run a report](https://epom.com/ad-server/docs/guides/analytics/run-report.md)
- [Save a conversion funnel and report on it](https://epom.com/ad-server/docs/guides/conversions/funnels.md)
- [Save, reuse and schedule reports](https://epom.com/ad-server/docs/guides/analytics/saved-and-scheduled.md)
- [Serve an HTML5 creative from a ZIP bundle](https://epom.com/ad-server/docs/guides/advertising/html5-zip-creatives.md)
- [Server-side trackers](https://epom.com/ad-server/docs/guides/conversions/server-side-trackers.md)
- [Set a bid floor and a minimum margin](https://epom.com/ad-server/docs/guides/delivery/pricing-bid-floor-and-margin.md)
- [Set a placement's OpenRTB settings](https://epom.com/ad-server/docs/guides/inventory/placement-openrtb.md)
- [Set a site CPM threshold](https://epom.com/ad-server/docs/guides/delivery/cpm-threshold.md)
- [Set up daisy chaining and passbacks](https://epom.com/ad-server/docs/guides/delivery/daisy-chaining-passback.md)
- [Set up frequency capping](https://epom.com/ad-server/docs/guides/delivery/frequency-capping.md)
- [Set up your ad inventory](https://epom.com/ad-server/docs/guides/inventory.md)
- [Set volume limits and budgets](https://epom.com/ad-server/docs/guides/delivery/limits.md)
- [Share sites and advertisers with users](https://epom.com/ad-server/docs/guides/collaboration/shares.md)
- [Target on custom parameters passed in the ad tag](https://epom.com/ad-server/docs/guides/targeting/custom-parameter-targeting.md)
- [Test pages and your ad-serving domain](https://epom.com/ad-server/docs/guides/admin/networks-and-domains.md)
- [Third-party tracking codes](https://epom.com/ad-server/docs/guides/conversions/third-party-tracking-codes.md)
- [Track impressions of a partner's ad code (sticker, banner, pop script)](https://epom.com/ad-server/docs/guides/conversions/track-third-party-ad-code.md)
- [Video banners](https://epom.com/ad-server/docs/guides/advertising/banner-video.md)
- [Video placements](https://epom.com/ad-server/docs/guides/inventory/placement-video.md)
- [Work with the AI assistant](https://epom.com/ad-server/docs/guides/collaboration/ai-assistant.md)
- [Work with zones](https://epom.com/ad-server/docs/guides/inventory/zones.md)

### Troubleshooting

- [Restore something you deleted by accident](https://epom.com/ad-server/docs/troubleshooting/restore-deleted.md)