---
title: "Which permission is missing?"
description: "A user cannot see a tab, card, report type, column, filter, date range or targeting option — the table and row on their role to set, for every item in the console."
type: "troubleshooting"
audience: [admin]
keywords: [missing tab, missing card, missing permission, notes tab, limits card, pinned action limits, per action limits, traffic quality tab, advanced analytics, analytics columns, group by, date range, targeting type missing, DMP, risk score, shared view, role permission]
ui_path: "Admin → Users & access → User roles & permissions"
---

Fetch the complete documentation index at: https://epom.com/ad-server/docs/llms.txt. Use this file to discover all available pages before exploring further. Append .md to any documentation page URL to get its markdown version.

# Which permission is missing?

A missing tab, card, report or drop-down option is almost always the role, not a bug: a
permission at *None* or *Disabled* removes the item entirely rather than greying it out, and so
does a cell that was never set (it shows a dash). Find the row in **Admin → Users & Access →
User Roles & Permissions**, on the user's role tab, under the table named below — the sticky
search box finds a row by its name. Rows marked admin-only are set on **Admin roles &
permissions** instead.

## The 60-second check

1. **Is the row off on the user's role?** On the user's role tab, search the row the tables below
   name. *None*, *Disabled* or a dash removes the item.
   ([A tab or card is missing](#a-tab-or-card-is-missing))
2. **Does the item take more than one row?** Several do: the **Traffic Quality** tab needs two
   rows, a placement or creative breakdown needs every shallower row above it, a targeting type
   needs the card's own row as well. Read the whole table row, not its first half.
   ([An analytics report type, column, filter or date range is missing](#an-analytics-report-type-column-filter-or-date-range-is-missing-advanced-analytics-logs))
3. **Is the row missing from the role tab?** Then it is admin-only: open the same role on
   **Admin roles & permissions**. ([After changing a role](#after-changing-a-role))
4. **Does the role see the entity at all?** With *Campaigns* or *Inventory* on *Shared*, the
   user sees only the advertisers and sites they created or that were shared with them.
   ([A role that only sees its own or shared advertisers and sites](#a-role-that-only-sees-its-own-or-shared-advertisers-and-sites))
5. **Has the user signed in again since the change?** A signed-in user can keep the old
   permissions for a while. ([After changing a role](#after-changing-a-role))

## Causes at a glance

| Symptom detail | Cause | Check | Fix |
|---|---|---|---|
| The tab, card or option is gone, not greyed out | Its row is *None*, *Disabled* or never set (a dash) | The user's role tab, search box | Set the row the tables below name |
| The row is not on the role tab at all | An admin-only permission | **Admin roles & permissions**, same role | Set it there |
| The row is on, the item is still missing | The item needs a second row | The item's line in the tables below | Grant every row it names |
| A zone, placement, campaign or creative breakdown is missing | A shallower row above it is off | *Analytic Reports Group/Filter By* | Grant the rows above it too |
| The tab opens but lists only some advertisers or sites | *Campaigns* or *Inventory* is on *Shared* | The role's *Campaigns* and *Inventory* rows | *All*, or share the entity with the user |
| **Notes** tab missing with its row ticked | The user has no note yet | The **Notes for the user** panel on the user's edit page | [Leave the user a note](https://epom.com/ad-server/docs/guides/admin/users-and-roles.md#leave-notes-the-user-can-read) |
| **AI assistant** tab missing with its row on | The assistant is off for the network | Ask Epom support or your account manager | They switch it on |
| Saved, but the user still does not see it | The signed-in session still holds the old permissions | Ask the user to sign out and in | Sign in again; then escalate |

## A tab or card is missing

| What is missing | Table → row to set |
|---|---|
| **Advertisers** tab | *Tabs Management → Advertisers Tab Visible*, and *Campaigns* view set to *Shared* or *All* |
| **Publishers** tab | *Tabs Management → Publishers Tab Visible*, and *Inventory* view set to *Shared* or *All* |
| **Analytics** tab | *Analytic Reports' Type → Analytics Report Type General*, plus view on *Campaigns* or *Inventory* |
| **Notes** tab | *Tabs Management → Notes Tab Visible* — off on every role until ticked; even with it, the tab appears only once the user has at least one note |
| **Limits** card | Demand: *Campaign Capping & Limitations → Manage Capping & Limitations*. Supply: *Inventory Capping & Limitations → Manage Site and Placement Limits*. Each cap (daily budget, total impressions…) is its own row there |
| **Pinned action** rows on the Limits card (the actions your network pinned, such as Viewable impressions) | Demand: *Campaign Capping & Limitations → Pinned Action Limits*. Supply: *Inventory Capping & Limitations → Inventory Pinned Action Limits*. Off on every role until set; *Read-only* shows the rows without letting them change. Independent of the per-action permissions below: a role with only this one sees the pinned rows and no per-action limits card |
| **Per conversion action limits** card | Demand: *Campaign Capping & Limitations → Campaign Per Action Limit*. Supply: *Inventory Capping & Limitations → Inventory Per Action Limit*. It does not show the pinned rows on the Limits card; those take the permission above |
| **Traffic Quality** tab | *Tabs Management → Traffic Quality Tab Visible* **and** *Traffic Quality → Traffic Quality Reports* |
| **RTB** tab | *RTB Management →* any of *DSP Partners*, *DSP Partners Analytics*, *DSP Creative Scan* |
| **Header Bidding** tab | *Tabs Management → Header Bidding Tab Visible*, and *Inventory* view |
| **Media Library** tab | *Campaigns Management → Media Library*, and *Campaigns* view |
| **Users** tab (account area) | *Network specific features → User Management UI* |
| **Pending Sites** / **Pending Banners** tabs | *Network specific features → Sites Approval* / *Banners Approval* — admin-only rows, set on **Admin roles & permissions** |
| **Billing** tab | *Billing Management → Billing Tab* — admin-only group, set on **Admin roles & permissions**; **read-only** shows the figures without the payment and recalculate controls |
| **Shares** tab | *Share* on *Campaigns* or *Inventory* set to *Shared* or *All* |
| **API key** field in Preferences | *Network specific features → API Key Access* (*Read-only* shows it, *Enabled* also lets the user generate one) |
| **AI assistant** tab | *Network specific features → AI Assistant Chat* (and the assistant switched on for the network) |
| **Preferences** tab | *Tabs Management → Preferences Tab Visible* |

## An analytics report type, column, filter or date range is missing (Advanced analytics, logs)

Every report type, column, group-by/filter and date-range preset is its own permission, so two
users of the same network can see different report forms.

| What is missing | Table → row to set |
|---|---|
| **Advanced** report type | *Analytic Reports' Type → Advanced Analytics* |
| Impressions / Clicks / Conversions **log** reports | *Analytic Reports' Type → Analytics Report Type Impressions Log* (*Clicks Log*, *Conversions Log*) |
| A **group-by or filter** in reports (browser, OS, referer, top domain, risk level, device…) | *Analytic Reports Group/Filter By →* the row named after it |
| Zone, placement, campaign or creative in reports | *Analytic Reports Group/Filter By →* that row **and every row above it**: placement needs *Site* and *Zone* too, creative needs *Advertiser* and *Campaign*. Grant only the shallower rows to give site-level or campaign-level figures without the detail underneath |
| A **column** in reports (Requests, Gross, Net, Profit, Risk Score…) | *Analytic Reports Columns →* the row named after it |
| A **date range** preset (Last 3 months, Custom range…) | *Analytic Reports Time Range →* that range |

## A targeting option is missing (DMP targeting, Traffic Risk Score, Browser…)

| What is missing | Table → row to set |
|---|---|
| A **targeting type** in *Add targeting* on an advertiser, campaign or banner (DMP, Traffic Risk Score, Browser, Connection Type…) | *Targeting →* the row of that type, and *Manage Demand Targeting* for the card itself |
| The same on a site, zone or placement | *Pre-Targeting →* the row of that type, and *Manage Supply Pre-targeting* |
| DMP segments missing from the DMP rule, or uploading an audience refused | *DMP → First-Party DMP* (one row per DMP provider) |
| **DMP Settings** / **DMP Audiences** admin pages | *Admin UI* checkbox *DMP settings* (admin roles only) |

## A role that only sees its own or shared advertisers and sites

Set the role's *Campaigns* and *Inventory* rows to **Shared** rather than *All*: its users then
see exactly the advertisers and sites they created (creating makes you the owner) or that were
shared with them. Hide what the role should not use — *Advanced Analytics*, a targeting type such
as *Traffic Risk Score* — by setting those rows to *Disabled*. See
[Sharing & permission model](https://epom.com/ad-server/docs/concepts/sharing-permission-model.md).

## After changing a role

After saving, the change can take a while to reach a signed-in user; have them sign in again
before deciding it did not work. If it still has not applied after that, ask Epom support or your
account manager.

If the row you need is not on the user's role tab at all, it is one of the admin-only
permissions — open the same role on **Admin roles & permissions**; see
[the reference](https://epom.com/ad-server/docs/guides/admin/users-and-roles-reference.md#corner-cases-and-gotchas) for the
full list.

## When you escalate

If the row is set, the person has signed in again and the item still does not appear, write to
Epom support or your account manager ([Contact Epom support](https://epom.com/ad-server/docs/troubleshooting/contact-support.md)) with:

| Send | Where to find it |
|---|---|
| The person's **login name** and **role** | Their edit page in the admin area |
| What does not appear, and the page it should be on — its address or a screenshot | The person who reported it |
| The **rows** you set, their values and when you saved them | The role matrix |
| Whether **someone else on the same role** sees it | Another login on that role |
| Whether the person **signed in again** after the change | The person who reported it |

## Related

- [Manage users, roles and permissions](https://epom.com/ad-server/docs/guides/admin/users-and-roles.md)
- [Users, roles and permissions reference](https://epom.com/ad-server/docs/guides/admin/users-and-roles-reference.md)
- [Sharing and permission model](https://epom.com/ad-server/docs/concepts/sharing-permission-model.md)
- [Account users](https://epom.com/ad-server/docs/guides/collaboration/account-users.md)