---
title: "Use-case recipes"
description: "Solution recipes that start from a business goal and wire together the exact Epom setup — entities, linking, targeting, capping, pricing and measurement — end to end."
type: "concept"
audience: [network-manager, admin]
keywords: [use case, recipe, scenario, playbook, monetization, sponsorship, passback, programmatic]
---

Fetch the complete documentation index at: https://epom.com/ad-server/docs/llms.txt. Use this file to discover all available pages before exploring further. Append .md to any documentation page URL to get its markdown version.

# Use-case recipes

The guides section explains one feature per page. This section works the other way around:
each page here starts from a **business goal** — "I sell pre-roll in my player", "a direct
client bought the homepage for a flat fee" — and walks the exact Epom setup that achieves it
end to end: which entities to create, how to link them, what targeting, capping and pricing
to apply, and which report proves it worked.

Recipes orchestrate many features at once, so they stay deliberately shallow on each one and
link to the feature guide for depth. If a step feels compressed, the link next to it is the
full story.

## How to use this section

1. Find the row closest to your goal in the tables below.
2. Follow the recipe top to bottom — steps are ordered so nothing depends on a later step.
3. When your situation diverges (different placement type, different pricing model), swap in
   the alternative the recipe names and keep going.

If you are brand new to the platform, run a [quick start](https://epom.com/ad-server/docs/start/quick-start-network.md)
first — recipes assume you already know what a site, zone, placement, campaign and banner are
([Hierarchy and linking](https://epom.com/ad-server/docs/concepts/hierarchy-and-linking.md) is the 5-minute version).

## Monetize your inventory

| Recipe | You want to… | Wires together |
|---|---|---|
| [Monetize a website with display ads](https://epom.com/ad-server/docs/use-cases/monetize-website-display.md) | Earn from banner slots on a site | Site → zones → display placements, ad units, tags, publisher pricing & floors, passback, reports |
| [Run a pre-roll waterfall across several video networks](https://epom.com/ad-server/docs/use-cases/vast-waterfall-several-networks.md) | Try several partners' VAST tags in order in JW Player or Google IMA | One placement per network vs one tag, ad pods, VAST 4 wrapper flags, macros, fill per network |
| [Sell pre-roll video in your player](https://epom.com/ad-server/docs/use-cases/video-preroll-monetization.md) | Run VAST/VPAID/VMAP video ads in a player | Video placement, skip & pod settings, VAST tags, video demand, companions, fill measurement |
| [One slot, several formats: video first, then iframe or native](https://epom.com/ad-server/docs/use-cases/video-iframe-native-one-slot.md) | Show video when it fills and display or native otherwise in a native-video or master-header slot | Priority tiers, backfill weights, the template's next-body message, viewability |
| [Monetize a mobile app](https://epom.com/ad-server/docs/use-cases/in-app-monetization.md) | Serve ads inside a native app | Application placement, ad API integration, native-in-app, app-package targeting |
| [Sell ads in an email newsletter](https://epom.com/ad-server/docs/use-cases/email-newsletter-ads.md) | Put a rotating ad in a newsletter | Email placement, creative & landing URLs, static-tag constraints, capping caveats, measurement |
| [Never show an empty slot](https://epom.com/ad-server/docs/use-cases/passback-and-house-ads.md) | Guarantee something always renders | House-ads campaigns, placement default code, daisy chaining, banner passback tags |
| [Serve responsive and multi-size slots](https://epom.com/ad-server/docs/use-cases/responsive-flexible-sizes.md) | One slot, many creative sizes | Flexible placement size, variable banner sizes, custom ad units, size-matching pitfalls |

## Run campaigns

| Recipe | You want to… | Wires together |
|---|---|---|
| [Sell a flat-rate direct sponsorship](https://epom.com/ad-server/docs/use-cases/direct-sponsorship-flat.md) | A direct client buys a slot at a fixed price | Premium priority, exclusive linking, flight dates and caps, a CPM that adds up to the fee (cost per day/month exists only on the supply side), delivery report |
| [Run an awareness campaign with frequency control](https://epom.com/ad-server/docs/use-cases/branding-reach-frequency.md) | Maximize unique reach without fatigue | CPM pricing, frequency capping that survives incognito, geo/device targeting, share of voice by weight, pacing, viewability signals, reach reporting |
| [Run performance CPA and affiliate campaigns](https://epom.com/ad-server/docs/use-cases/performance-cpa-affiliate.md) | Pay and get paid per conversion | Conversion actions, pixels & S2S, CPA pricing, action limits, auto-deactivation |
| [Retarget visitors and build audiences](https://epom.com/ad-server/docs/use-cases/retargeting-and-audiences.md) | Show ads to users who already engaged | Cookie-value targeting, DMP segments, capping, privacy caveats |
| [A/B test creatives](https://epom.com/ad-server/docs/use-cases/ab-testing-creatives.md) | Find the winning creative fairly | Banner weights, even rotation vs optimization, CTR reading, test hygiene |
| [Seasonal, geo and daypart scheduling](https://epom.com/ad-server/docs/use-cases/seasonal-geo-dayparting.md) | Serve only when and where it matters | Date/time, day-of-week and time-range targeting, country targeting, flight dates |

## Programmatic and network operations

| Recipe | You want to… | Wires together |
|---|---|---|
| [Fill inventory with programmatic DSP demand](https://epom.com/ad-server/docs/use-cases/programmatic-dsp-demand.md) | Auction unsold traffic to DSP partners | DSP partners, OpenRTB banners, bid floors, pre-targeting, win-rate measurement |
| [Run PMP private deals](https://epom.com/ad-server/docs/use-cases/pmp-private-deals.md) | Sell reserved inventory at a negotiated price | PMP deals, deal floors, campaign wiring, delivery verification |
| [Run a self-serve or reseller network](https://epom.com/ad-server/docs/use-cases/self-serve-reseller-network.md) | Let clients manage their own campaigns under your brand | White-label, roles & permissions, shares, fees and billing |
| [Protect inventory from bad creatives](https://epom.com/ad-server/docs/use-cases/creative-policy-protection.md) | Keep malware and policy-violating ads out | Banner moderation queue, DSP creative scanning, traffic-quality scoring |
| [Brand safety with category rules, domain lists and advertiser blocks](https://epom.com/ad-server/docs/use-cases/brand-safety-controls.md) | Keep ads away from unsuitable content and unwanted advertisers | Category-matching rules, domain/app-package exclude lists, named advertiser/campaign/banner blocks, competitive separation |

## Related

- [Quick start: network manager](https://epom.com/ad-server/docs/start/quick-start-network.md)
- [Quick start: publisher](https://epom.com/ad-server/docs/start/quick-start-publisher.md)
- [Quick start: advertiser](https://epom.com/ad-server/docs/start/quick-start-advertiser.md)
- [Hierarchy and linking](https://epom.com/ad-server/docs/concepts/hierarchy-and-linking.md)
- [How ad selection works](https://epom.com/ad-server/docs/concepts/how-ad-selection-works.md)