How to Build a Vertical Strategy as an Ad Agency
March 22, 2023 · 10 min read
Looking to stay ahead in the game in 2023? Learn what media verticals you should focus on to ensure success for your agency.
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Top 45 Blogs About Ad Tech, Programmatic, and Digital Advertising 2023
March 08, 2023 · 17 min readEducate yourself about ad tech, programmatic, and advertising. Read 45 top digital advertising blogs to rise to the top of your industry.
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Open-Source vs Hosted Ad Server: Which Is Better for Ad Networks and Why?
February 21, 2023 · 10 min readWhat is an Open Source Ad Server? How is it different from hosted ad servers? Learn which software is better for business with our new guide.
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What Are HTML5 Ads and How to Serve Them Code-Free
February 14, 2023 · 9 min readA short guide on how your business can benefit from using HTML5 ads and how to serve these ad formats using templates.
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CPM, CPC, CPA: Make a Fail-Proof Choice for Your Ad Campaign
August 30, 2022 · 9 min readA detailed comparison of CPM, CPC, CPA + 5 more pricing models to help you choose the right one.
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What are DOOH Ads & How to Launch a DOOH Campaign in 2023
May 26, 2022 · 9 min readDigital out-of-home is a tech-savvy alternative to traditional OOH. Check out DOOH benefits, software, metrics, and how to launch a DOOH campaign in 2023.
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How to 2022: Seven Advertising Industry Insights
Apr 08, 2022 · 8 min readEpom interviewed some major digital agencies about 2022. Performance, 3rd-party cookies, and programmatic among the highlights.
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![7 Programmatic Trends You Might Have Already Heard Of, But Not This Way [Quiz]](/resources/blog/programmatic-trends-predictions/435x260.png "7 Programmatic Trends You Might Have Already Heard Of, But Not This Way [Quiz]")
7 Programmatic Trends You Might Have Already Heard Of, But Not This Way [Quiz]
Feb 10, 2022 · 9 min readMajor ad tech predictions and programmatic trends summarized in a single article. Discover innovations to enrich your media buying in 2022.
