There is no doubt that contextual advertising networks, e.g. Google AdSense and Yahoo Publisher Network are somewhat like backbones for publishers. There were many other ad servers before, but they had lost part of their popularity with publishers and bloggers with the advent of contextual networks.Read more
It becomes more and more common for ad serving community members to resort to third party ad servers in order to facilitate life for themselves and their customers. However, rather big part of ad serving community still refuse to use third party adservers, because of lack of knowledge about them.Read more
As the year is coming to its end, the Epom Ad Server team would like to send our greetings and best wishes to our clients and partners.
This has been an amazing year and we would like to express our sincere gratitude and appreciation...Read more
Aiming to simplify our clients' daily routine work and enable them to track ad performance accurately, the Epom Ad Server team has prepared a set of functional upgrades in the platform.
The new, customizable "Report Layout Settings" option allows the use of extra layout settings in the Analytics Reports (Base, Publisher, and Advertiser Analytics) and configuration...Read more
As announced before, the Epom team representatives have recently taken part in one of the most prominent digital marketing and advertising conferences in the world, DMEXCO 2014, which took place in Cologne, Germany on September 10 - 11, 2014. Having returned home, Epom representatives were delighted to share their impressions about the event.Read more