Pricing defines the cost which an Advertiser should pay to the Publisher for serving the ads.

There are three Pricing models available in Epom Ad Server:

  • CPM (Cost per Mile, also called cost%, Cost per Thousand, CPT) - the most common Pricing model, when the Publisher receives a certain payment for one thousand displays of the advertisement.
  • CPC (Cost per Click) - the Publishers' income is based on the number of Clicks the ad receives. This Pricing model is used mainly to direct traffic to web-sites, and the Advertisers are usually site owners.
  • CPA (Cost per Action) - with this Pricing model the payments are based on specified, completed Actions. Typical Actions include: clicks, form submissions (e.g, contact requests, newsletter subscriptions, registrations), a sale, an opt-in, etc.

Follow these steps to set the Pricing:

  1. Log into your network account and go to the Advertisers pane.
  2. Select an existing Advertiser > Campaign or Advertiser > Campaign > Banner depending on whether you would like to set the Pricing for the entire Campaign or for a single Banner.
  3. note Permissions
    Note!

    Banner Pricing has a higher priority than Campaign Pricing, so in cases of a collision, Banner Pricing will be selected by the system.


  4. Enable the Pricing pane from the right side menu.
  5. Configure the Pricing settings:
    • Choose the Payment Model: CPM, CPC, or CPA.
    • Specify whether the Pricing should be location-based:
      • Global Pricing would be generic for all the Countries that are not specified explicitly.
      • Select a Country from the list to set Pricing for a specific location. Hold down the Shift key to select multiple Countries from the list.
    • Set the Price value.
    • For CPA Pricing Type, choose the Action. Please note, that the Actions should be added before CPA Pricing is set.
    • For CPA Pricing Type, select the Use General Pricing checkbox in order to use the Pricing that is set on the Action card.
  6. Click . The corresponding entry will be added to the list.

Uploading Pricing File

Pricing Settings can be uploaded via a CSV file. This is particularly useful when there is a need to set multiple Pricings all at once, or the same Pricing should be set for multiple Campaigns/Banners.

  1. For CPM and CPC Pricing Types, the file should consist of Country and Price columns:
    • * stands for Global Pricing.
    • Either ISO Country codes, or full Country names can be used to define the Country.
  2. For CPA Pricing Type, the first column should include the list of Countries, and a separate column should be created for every Action:
    • Countries' column should have an underline '_' symbol in the first cell.
    • * stands for Global Pricing.
    • Action names in CSV files are case-sensitive.

Need more help?

Should you require any additional help with our solutions, do not hesitate to contact Epom technical support at support@epom.com. Our support managers are dedicated to resolving any issues and providing you with solutions and support if you face difficulties or have questions.