Epom Ad Server includes automatic Fraud Protection Mechanisms to detect suspicious ad serving activity that might be caused by scripts that are imitating legitimate user actions. Epom's Fraud Detection Mechanisms are based on the combinations of various parameters collected for each user such as:

  • IP address
  • Cookies
  • Event times (Impressions, Clicks, Conversions, etc.)
  • Geolocation
  • OS
  • Browser name and version
  • Placement Type

To access the Fraud Protection Settings, log into your Network Supervisor account and click the corresponding item in the System Maintenance group. The pane consists of three tabs:

  1. Fraud Protection Settings.
  2. Here you can enable or disable:

    • Impression Fraud Detection
    • Click Fraud Detection
    • Conversions Fraud Detection

    Additional options include:

    • Don't record the same user sequential conversions': enable/disable the recording of the fraudulent conversions towards Epom Analytics.
    • Impression Signature Check ads an additional layer of fraud detection: with this option enabled, Epom Ad Server will be verifying unique signatures for Impressions in case third-party obtains the Impression URL and tries to call it repeatedly.
    • IP Blacklist Check: Epom Ad Server will ignore all the actions from the IPs that are blacklisted for your network.
    note Fraud Protection Settings

    The functionality of the majority of features is based on cookies, so settings for saving local data must be enabled in the user's browser for these features to work.

  3. Ban & White-listed IPs.
  4. In this tab you can block IP addresses (which were detected as fraudulent, for example), or white-list the IP addresses that you don't want to be blocked. The IP field supports both singular IP addresses and IP ranges:

    To process multiple entries it is possible to upload a CSV file with the following structure:

    ipRange status w b

    The status column supports two values:

    • w - the IP address(es) will be white-listed.
    • b - the IP address(es) will be banned.
  5. Click Fraud White-listed User Agents.
  6. This pane serves the same purpose as the previous one. The key difference is that certain Placement types of selected User-Agents can either be banned or white-listed.

Need more help?

Should you require any additional help with our solutions, do not hesitate to contact Epom technical support at support@epom.com. Our support managers are dedicated to resolving any issues and providing you with solutions and support if you face difficulties or have questions.