Glossary

If you have any questions about using Epom, this is the first place you need to go to for guides and tips about all the features and customisable options our solutions provide.

A

  • Above the Fold
  • Ad Call
  • Ad Campaign
  • Ad Filtering, Ad Blocking
  • Ad Network
  • Ad Rotation
  • Ad Server
  • Ad Serving
  • Ad Sizes
  • Ad Tags
  • Ad Views, Impressions, Visits
  • Advertisement
  • Advertiser
  • Affiliate Marketing
  • Age Code Targeting
  • Agency
  • Analytics Bar Chart
  • Analytics Line Chart
  • Analytics Pie Chart
  • Anchor Text
  • Animated GIF
  • API,  Application Programming Interface
  • Application
  • Application Originated Message
  • Application Provider
  • Approved Websites
  • Audio Ads
  • Autorefresh

B

  • B2B, Business-to-Business
  • Banner
  • Banner Burnout
  • Banner Exchange
  • Below the Fold
  • Bluetooth
  • Block by Category
  • Block by Domain
  • Branding
  • Broadcast video
  • Browser
  • Browser Caching, Cache
  • Budget
  • Button

C

  • Cache Busting
  • Campaign
  • Cancellation Policy
  • Capping
  • Click
  • Click to Call
  • Click to conversion
  • Click Tracking
  • Clickthrough
  • Clickthrough URL
  • Code Division Multiple Access; CDMA
  • Commission
  • Compact HTML, cHTML
  • Complete MMS Ad
  • Conversion Rate
  • Cookie
  • CPA
  • CPC
  • CPL, Cost per Lead, Pay per Lead
  • CPM
  • CPS, Cost per Sale, Pay per Sale
  • Creative
  • CTR, Clickthrough Rate

D

  • Dashboard
  • Daily Budget
  • Daily Clicks Limit
  • Daisy Chaining
  • Default, Redirect
  • Demographics
  • Digital Multimedia Broadcasting, DMB
  • Digital Video Broadcasting- Handset, DVB-H
  • Dynamic Ad Delivery
  • Direct Response

E

  • Early Session Impressions
  • eCPM, Effective CPM
  • eMarketer
  • Empty Ad Code
  • Even Distribution
  • Exclusive
  • Exit Pop
  • Expandable
  • Exposure, Frequency
  • Exposure Limit, Frequency Capping

F

  • Fill Rate
  • Fixed Code
  • Fixed Mobile Convergence, FMC
  • Fixed Placement
  • Flashing
  • Fold, Above the Fold, Below the Fold
  • Frequency, Exposure
  • Frequency Capping, Exposure Limit
  • Friendly Off-Deck
  • Full-page

G

  • Gender Code Targeting
  • Geotargeting
  • GIF, Graffic Interchange Format
  • Governed Pace
  • Gross Revenue

H

  • Hang
  • Hit
  • Host
  • HTML
  • HTTP
  • Hybrid Campaign
  • Hyperlink

I

  • IAB
  • Impression
  • Interactive Agency
  • Interactive Media
  • Interstitial
  • Inventory
  • Invocation Code
  • IP Address
  • ISP, Internet Service Provider

J

  • Javascript
  • JPEG

K

  • Keyword

L

  • Lag Time
  • Land Flight
  • Landing Page
  • Lead
  • Leaderboard
  • Limitations
  • Linear Video Ads
  • Link, Hyperlink
  • Login

M

  • Make Good
  • Media
  • Media Broker
  • Media Buyer, Media Planner
  • Media Kit
  • Minimum eCPM, Pricing Floor
  • Mobile Advertising
  • Mobile banner
  • Mobile Community Service
  • Mobile Content
  • Mobile Content Advertising
  • Mobile Games
  • Mobile Gateway
  • Mobile Handset
  • Mobile Marketer
  • Mobile Marketing
  • Mobile Marketing Program
  • Mobile Search
  • Mobile Shorts
  • Mobile TV
  • Mobile Web, Wireless Internet, Mobile Web, Mobile Internet

N

  • Net 45
  • Net Revenue
  • Network IP
  • Non-linear Video Ads
  • Non-Standard Ad Size

O

  • Optimization Engine
  • Overlay Ad
  • Over-the-air, OTA

P

  • Pageview
  • Pause Flight
  • Performance
  • Pixel
  • Placement
  • Plug-in
  • Popunder
  • Popup
  • Post-Roll Ad
  • Pre-Roll Ad
  • Pricing Floor, Minimum eCPM
  • PSA, Public Service Announcement
  • Psychographics
  • Publisher

Q

    No words are defined yet.

R

  • Rate Card
  • Reach
  • Rectangle
  • Redirect
  • Referrer
  • Referral ID
  • Referred User
  • Remnant Inventory, Surplus Inventory, Unsold Inventory
  • Rep Firm
  • Refresh, Autorefresh
  • Revenue Share, Rev Share
  • RFP, Request for Proposal
  • Rich Media
  • Rich Media Redirect
  • ROI, return on investment
  • RON, Run of Network
  • Rotation, Serving in Rotation

S

  • Screen Characteristic
  • Screen Real Estate
  • SDK, Software Development Kit
  • Serving in Rotation, Rotation
  • Skyscraper
  • Smartphone
  • Splash page
  • Sponsorship
  • Stats
  • Stickiness
  • Survey
  • SWF, Shockwave Flash file

T

  • Tag
  • Targeting
  • Third Party Serving
  • Title
  • Total Clicks Limit
  • Traffic
  • Tracking
  • Tracking Pixel

U

  • Unique Page Views
  • Unique User, Unique Visitor
  • Upload
  • URL
  • User
  • User Session
  • User Targeting

V

  • Variable Code
  • View to conversion
  • Viral Marketing

W

  • WAP
  • WAP 1.0
  • WAP 2.0
  • WAP Landing Page
  • WAP Pulll
  • WAP Push
  • WAP Site
  • WAP Storefront
  • Web Storefront
  • Webmaster
  • Webpage
  • Website
  • Website Profile
  • Whitelist of IP addresses
  • Wireless Markup Language, WML

X

    No words are defined yet.

Y

  • Yield

Z

  • Zip Code Targeting
  • Zone