In some circumstances it is preferable not to use the Invocation Codes. Therefore, Epom Ad Server allows you to serve the ads using Direct URL requests, which are able to pass the same parameters as Invocation Codes.

In general, Direct Ad Serving URLs have the following structure:



To get a Direct URL just navigate to the Placement you need and switch to the Direct URL tab of the Invocation Codes pane.

Also, you can modify the Direct URL manually by adding parameters to it. For example, an Invocation Code is as follows:

<script type="text/javascript">
supp_key = "6d6944b3e5a6e85b9ee3b1a7ae15c4699";
supp_channel = "some_channel";
supp_code_format = "ads-sync.js";
supp_click = "";
supp_custom_params = {"test":"value"};


Parameters from that code can be added to the Direct URL.

  • supp_key = "1a1111a1a1a1a11a1aa1a1a1aa11a1111" - corresponds to the key parameter of Direct URL;
  • supp_channel = "some_channel" - corresponds to the ch parameter;
  • supp_click = "" - corresponds to the click parameter;
  • supp_custom_params = {"test":"value"} corresponds to the cp.parName = parValue parameter.

As a result, the Direct URL for the Invocation Code listed above will be:

http(s):// &

note Video Tags

Both "http" and "https" protocols are viable for the "http" pages. For "https" pages only "https" protocol can be used.

Need more help?

Should you require any additional help with our solutions, do not hesitate to contact Epom technical support at Our support managers are dedicated to resolving any issues and providing you with solutions and support if you face difficulties or have questions.