Analytics tab in Epom Ad Server is a place where you can generate various reports regarding the ad serving activity of your network.

To run a report, log into your network account and go to the Analytics tab.


The following items are available for you to customize the report:

  • Type of Reports
  • Date Range | Breakdown By
  • Defines the timeframe for the report and the breakdown for that timeframe. Please note that some combinations are restricted (i.e., Breakdown by Hour can be applied up to two weeks period only). Time zone used in the report is GMT+0.

  • Group By
  • The grouping feature allows you to sort your report by certain parameter(s):

    • Site / Zone / Placement.
    • Placement Size.
    • Placement Type.
    • Channel.
    • Advertiser / Campaign / Banner.
    • Country.
    • Action.
    • Browser.
    • OS

    Press and hold the Control button to choose multiple items from the list.

  • Additional filters
  • These filters allow limiting the reports to a certain Country, Placement Type, Placement Label, Banner Label, and a certain Action.

  • Publisher Filter
  • To run a report for specific Publisher(s) / Zone(s) / Placement(s), click the disclosure triangle next to the Publisher Filter and select the corresponding item(s) from the pane. For example:

  • Advertiser Filter
  • To run a report for specific Advertiser(s) / Campaign(s) > Banner(s), click the disclosure triangle next to the Advertiser Filter and select the corresponding item(s) from the pane.

  • Channels Filters
  • If the Channel Targeting feature is used in your network, a report for specific Channel(s) can be made. Expand the Channels Filter pane and fill in the Channel name(s).

note Reporting

If none of the Filters and/or Groups are selected, all the information regarding your network activity will be displayed.

Once the report settings are configured, click the Run Report button. The report will be opened in a separate sub-tab. It can then be exported to CSV, XLSX, PDF, HTML, and JSON formats by clicking the corresponding buttons:

You can also click Save Report Template in order to store the report settings for future use. Saved reports will be available in the corresponding list on the top of the Analytics tab. It is also possible to set the automatic mailing of saved reports.

Alpha and Beta Analytics

Alpha and Beta Analytics are optional advanced features included in the Premium pricing package. The key features are:

  1. With Alpha and Beta Analytics additional data regarding your ad serving activity will be collected:
    • Browser
    • Browser Version
    • OS
    • OS Version
    • Time zone
    • Referrer
    • Screen size
    • Mobile Carrier
    • Location
    • Custom parameter

    To run a report for one of these parameters, select Alpha or Beta from the Type of Report field and select the needed options from the Group By list.

  2. Alpha and Beta Analytics contain special filters, which allow running reports for specific Custom Parameters and/or Cookies.
  3. In addition to this, Beta Analytics contains even more data regarding the ad displays:
    • No ads - The ad wasn't displayed (no Impression).
    • How long the ad was displayed (in seconds): 0-2, 2-5, 5-10, 10-300, 300+.
    • Views: Sum of all ad displays.

    All these fields can be enabled in the Report Settings section for Beta Analytics reports.

Accounting Terms in Epom Analytics Reports

Column Name Comments Calculation methods
Gross Costs of the Campaign/Banner disregarding the payment model.
Net (Revenue) Publisher income based on the Pricing model
  • For Revenue Share: Gross multiplied by Revenue Share.
  • For Fixed Price: Fixed Price value.
Profit Gross minus Net
eCPM Net Effective Cost-per-mille for Publisher Net divided by Impressions * 1000
eCPM Gross Effective Cost-per-mille for Advertiser Gross divided by Impressions * 1000
eCPM Profit eCPM Gross minus eCPM Net
Fill Rate The percentage of ad inventory filled with paying ads Calculated by dividing the number of filled ad impressions by the total number of ad impressions
CTR Click-through rate percentage Derived by dividing the total number of impressions delivered by the total number of clicks generated. I.e.: 15 clicks per 1,000 impressions equals 1.5% CTR
I2C Impressions to Conversions rate The percentage of Impressions that resulted into Conversions, counted by dividing the number of conversions by the total number of impressions
CCR Clicks to Conversions rate Calculated by dividing the number of conversions by the total number of clicks

Need more help?

Should you require any additional help with our solutions, do not hesitate to contact Epom technical support at Our support managers are dedicated to resolving any issues and providing you with solutions and support if you face difficulties or have questions.