Analytics tab in Epom Ad Server is a place where you can generate various reports regarding the ad serving activity of your network.
To run a report, log into your network account and go to the Analytics tab.
The following items are available for you to customize the report:
- Type of Reports
- General: Report will contain default set of columns.
- Browser & OS: a General Report plus Browser and OS fields.
- Targeting Cookie: Report used for Cookie Targeting.
- 3rd Party Fill Rate: Report for Mobile Mediation.
- Conversion Log.
- Date Range | Breakdown By
- Group By
- Site / Zone / Placement.
- Placement Size.
- Placement Type.
- Advertiser / Campaign / Banner.
- Additional filters
- Publisher Filter
- Advertiser Filter
- Channels Filters
Defines the timeframe for the report and the breakdown for that timeframe. Please note that some combinations are restricted (i.e., Breakdown by Hour can be applied up to two weeks period only). Time zone used in the report is GMT+0.
The grouping feature allows you to sort your report by certain parameter(s):
Press and hold the Control button to choose multiple items from the list.
These filters allow limiting the reports to a certain Country, Placement Type, Placement Label, Banner Label, and a certain Action.
To run a report for specific Publisher(s) / Zone(s) / Placement(s), click the disclosure triangle next to the Publisher Filter and select the corresponding item(s) from the pane. For example:
To run a report for specific Advertiser(s) / Campaign(s) > Banner(s), click the disclosure triangle next to the Advertiser Filter and select the corresponding item(s) from the pane.
If the Channel Targeting feature is used in your network, a report for specific Channel(s) can be made. Expand the Channels Filter pane and fill in the Channel name(s).
If none of the Filters and/or Groups are selected, all the information regarding your network activity will be displayed.
Once the report settings are configured, click the Run Report button. The report will be opened in a separate sub-tab. It can then be exported to CSV, XLSX, PDF, HTML, and JSON formats by clicking the corresponding buttons:
You can also click Save Report Template in order to store the report settings for future use. Saved reports will be available in the corresponding list on the top of the Analytics tab. It is also possible to set the automatic mailing of saved reports.
Alpha and Beta Analytics
Alpha and Beta Analytics are optional advanced features included in the Premium pricing package. The key features are:
- With Alpha and Beta Analytics additional data regarding your ad serving activity will be collected:
- Browser Version
- OS Version
- Time zone
- Screen size
- Mobile Carrier
- Custom parameter
To run a report for one of these parameters, select Alpha or Beta from the Type of Report field and select the needed options from the Group By list.
- No ads - The ad wasn't displayed (no Impression).
- How long the ad was displayed (in seconds): 0-2, 2-5, 5-10, 10-300, 300+.
- Views: Sum of all ad displays.
All these fields can be enabled in the Report Settings section for Beta Analytics reports.
Accounting Terms in Epom Analytics Reports
|Column Name||Comments||Calculation methods|
|Gross||Costs of the Campaign/Banner disregarding the payment model.|
|Net (Revenue)||Publisher income based on the Pricing model||
|Profit||Gross minus Net|
|eCPM Net||Effective Cost-per-mille for Publisher||Net divided by Impressions * 1000|
|eCPM Gross||Effective Cost-per-mille for Advertiser||Gross divided by Impressions * 1000|
|eCPM Profit||eCPM Gross minus eCPM Net|
|Fill Rate||The percentage of ad inventory filled with paying ads||Calculated by dividing the number of filled ad impressions by the total number of ad impressions|
|CTR||Click-through rate percentage||Derived by dividing the total number of impressions delivered by the total number of clicks generated. I.e.: 15 clicks per 1,000 impressions equals 1.5% CTR|
|I2C||Impressions to Conversions rate||The percentage of Impressions that resulted into Conversions, counted by dividing the number of conversions by the total number of impressions|
|CCR||Clicks to Conversions rate||Calculated by dividing the number of conversions by the total number of clicks|
Need more help?
Should you require any additional help with our solutions, do not hesitate to contact Epom technical support at firstname.lastname@example.org. Our support managers are dedicated to resolving any issues and providing you with solutions and support if you face difficulties or have questions.