This section covers the default optimization setup for campaigns and banners in your network. Please note, however, that the Campaigns' Optimization Settings might be overwritten by manual settings made by your network's users.

Campaign Optimization

There are three types of Campaign Optimizations available:

  • Manual Weighting
  • Automatic optimization won't take place in your network. This means that all the settings submitted manually by your network users will be working "as is".

  • eCPM Optimization
  • Only banners from a campaign which makes more income, i.e. one that has the highest effective CPM, and the campaigns that have pricing options turned off or which have undefined pricing will not be shown at all.

    Estimated CTR and Estimated Conversion Rate values will be used by the algorithm for newly created campaigns which have no actual data yet. The algorithm uses the values specified in these fields and calculates the eCPM for these campaigns.

  • eCPM Optimization with Burn-up Period
  • eCPM Optimization with Burn-up Period is a type of eCPM optimization where you can define the period during which data for the optimization is going to be collected and distribute traffic according to campaigns' weights.

Banner Optimization

Banner optimization settings can be applied to the banners in your network if your network users select the corresponding checkboxes on the banner cards.

CTR optimization

CTR optimization allows you to optimize a banner's weight in case it gets more clicks than other banners of the same campaign. You can find out more detailed information here.

  • CTR Data Initialization Time (days): Specifies the time frame for during which CTR data will be collected.
  • CTR last Value Impact: Identifies how much of an impact the CTR value for the previous period would have on the latest value.
  • CTR Weighting Strategy: You can choose between Linear (soft), Quadratic (more impactful), Exponential (most rapid), and Logarithmic (balanced, recommended for long-term campaigns).

I2C optimization

Our algorithm analyzes which banner performs better and brings more conversions, e.g. downloads, installations, etc., and this banner is given a higher weight. You can find out more detailed information here.

  • Conversion Rate Data Initialization Time (days): Specifies the time frame for during which CPA data will be collected.
  • Conversion Rate last Value Impact: Identifies how much of an impact the CPA value for the previous period would have on the latest value.
  • CPA Weighting Strategy: You can choose between Linear (soft), Quadratic (more impactful), Exponential (most rapid), and Logarithmic (balanced, recommended for long-term campaigns).

Need more help?

Should you require any additional help with our solutions, do not hesitate to contact Epom technical support at support@epom.com. Our support managers are dedicated to resolving any issues and providing you with solutions and support if you face difficulties or have questions.