This section covers the default optimization setup for campaigns and banners in your network. Please note, however, that the Campaigns' Optimization Settings might be overwritten by manual settings made by your network's users.

Campaign Optimization

There are three types of Campaign Optimizations available:

  • Manual Weighting
  • Automatic optimization won't take place in your network. This means that all the settings submitted manually by your network users will be working "as is".

  • eCPM Optimization
  • Only banners from a campaign which makes more income, i.e. one that has the highest effective CPM, and the campaigns that have pricing options turned off or which have undefined pricing will not be shown at all.

    Estimated CTR and Estimated Conversion Rate values will be used by the algorithm for newly created campaigns which have no actual data yet. The algorithm uses the values specified in these fields and calculates the eCPM for these campaigns.

  • eCPM Optimization with Burn-up Period
  • eCPM Optimization with Burn-up Period is a type of eCPM optimization where you can define the period during which data for the optimization is going to be collected and distribute traffic according to campaigns' weights.

Banner Optimization

Banner optimization settings can be applied to the banners in your network if your network users select the corresponding checkboxes on the banner cards.

CTR optimization

CTR optimization allows you to optimize a banner's weight in case it gets more clicks than other banners of the same campaign. You can find out more detailed information here.

  • CTR last Value Impact: Identifies how much of an impact the CTR value for the previous period would have on the latest value.
  • CTR Weighting Strategy: Specifies the math formula to increase the Weight:
    •  Linear growth.
    •  Quadratic growth.
    •  Exponential growth.
    •  Logarithmic growth.

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