All-in-One Ad Server for Smarter Sports Betting Advertising
Launch compliant, high-ROI gambling campaigns across any format with full control and no third parties.
Get instant access to your demo account, or start with a 14-day trial.
Why Epom
Ad Server
Works Best
for Sportsbooks
“The gambling industry and gambling ads face unique advertising challenges that generic ad servers simply can't handle. From stringent regulatory requirements to the need for real-time dynamic content, sportsbook advertising demands specialized solutions. Epom Ad Server was specifically engineered to address these challenges, making it the preferred choice for leading gambling operators worldwide.”
Advanced Sports
Betting Ads Features
Built for sportsbook advertising, casino advertising, and gambling ads.
Compliant in Regulated Markets
Navigate complex gambling advertising regulations with built-in compliance tools. Our sports betting ad server helps you meet jurisdiction-specific requirements while maximizing your reach in regulated markets.
100% Control Over Campaign Data
Keep your sensitive customer data and campaign insights completely in-house with zero third-party sharing. Unlike traditional ad networks that aggregate and share performance data across competitors, Epom ensures your gambling advertising intelligence remains exclusively yours.
Built for Speed and Scale During Peak Seasons
Whether it's the Super Bowl, March Madness, World Cup, or major boxing matches, our platform ensures your sportsbook advertising campaigns deliver consistently high performance. We maintain 99.9% uptime even during the most demanding periods.
Real-Time Campaign Optimization
Maximize your return on ad spend with AI-powered optimization algorithms specifically trained on gambling advertising data. Our machine learning models analyze betting patterns, user behavior, and conversion data to automatically adjust bidding strategies, creative rotation, and targeting parameters in real-time.
Advanced Fraud Detection for Gambling Traffic
Protect your advertising budget with industry-leading fraud detection specifically designed for gambling ads. Our system identifies and blocks fraudulent traffic patterns common in sports betting advertising, including bot traffic, click farms, and competitor sabotage attempts.
Targeting & Format Flexibility
for Outstanding Campaigns
Advanced targeting capabilities designed specifically for sports betting advertising
Sportsbook Advertising Compliance-Ready by Design
Navigate gambling advertising restrictions with confidence
Navigate Ad Restrictions
Epom helps sportsbooks navigate the intricate web of advertising restrictions across different jurisdictions with automated compliance management.
Our platform maintains an up-to-date database of gambling advertising regulations across 50+ markets, automatically applying the appropriate rules to your campaigns.
Custom Approval Workflows
Set up sophisticated, multi-tier approval processes that route different types of gambling ads through appropriate review channels.
Configure country-specific targeting restrictions and creative guidelines that automatically prevent non-compliant campaigns from launching.
Responsible Gambling Integration
Built-in tools help you meet responsible gambling requirements across all markets. Automatically include required disclaimers, age verification prompts, and problem gambling resources in your sports betting advertising creative assets.
Legal Compliance Support
"With Epom's compliance features, we've successfully launched gambling ads in 12 regulated markets without a single violation. The automated compliance checking saves us hours of manual review." - Legal Director, Major Sportsbook
From Ad Setup to Campaign Reporting
See how leading sportsbooks launch successful gambling advertising campaigns
Step 1
Upload Creatives and Set Dynamic Elements
Import your sports betting ad creatives and configure dynamic elements like live odds feeds, real-time sports scores, and personalized promotional offers.
Our creative management system supports bulk uploads and automated quality checking to ensure all assets meet technical specifications and compliance requirements.
Step 2
Configure Advanced Targeting
Set up sophisticated targeting parameters including geographic restrictions, demographic filters, behavioral targeting based on betting history, and contextual targeting around sports content.
Layer multiple targeting criteria to reach your ideal audience while maintaining compliance with local regulations.
Step 3
Monitor and Optimize ROI
Track comprehensive performance metrics and optimize your sports betting advertising ROI with real-time adjustments. Set up automated rules for bid adjustments, budget reallocation, and creative rotation based on performance thresholds and conversion goals.
Step 4
Launch Multi-Channel Campaigns
Deploy your sportsbook advertising simultaneously across display, video, mobile, and native channels with unified budget management and cross-channel optimization.
Epom ad server automatically adjusts spend allocation between channels based on performance data and conversion rates.
"We gained 56% higher ROI with the same ad budget! It's rare to find a tech provider that understands the needs of sportsbooks and offers full gambling advertising autonomy. The dynamic creative features alone have transformed how we engage with potential players."
Get instant access to your demo
account, or start with a 14-day trial
- No setup fees
- Expert migration
support - 14-day free trial
- Dedicated account
management
Compare Epom Ad Server to Other Solutions
See why sportsbooks choose Epom for their gambling advertising needs
The choice of ad server can make or break your sportsbook advertising success. Here's how Epom compares to traditional advertising solutions:
| Epom Ad Server | Traditional Networks | Generic Ad Servers |
|---|
| Data Ownership | 100% Your Data | Shared with Competitors | Limited Access |
| Compliance Control | Custom Workflows | Limited Control | No Gambling Focus |
| Real-time Optimization | Instant Adjustments | Delayed Updates | Manual Only |
| Sports Betting Focus | Built for Gambling | Generic Solution | No Industry Expertise |
| Setup Time | 24-48 Hours | Weeks or Months | Extensive Development |
| Dynamic Creatives | Live Odds Integration | Static Content Only | Basic Templates |
| Fraud Detection | Gambling-Specific | Generic Filters | Limited Protection |
| Regulatory Updates | Automatic Updates | Manual Tracking | No Support |
Frequently Asked Questions
Epom includes comprehensive compliance tools for gambling advertising across multiple jurisdictions. We automatically apply region-specific rules, support custom approval workflows, and maintain an up-to-date database of regulations across 50+ markets. The system includes automated compliance checking, responsible gambling messaging integration, and audit trails for regulatory reporting.
Absolutely! Our dynamic creative technology integrates with major sports data providers, including ESPN, SportRadar, and others to display live odds, current scores, and real-time betting opportunities directly in your ads. This keeps your sports betting advertising fresh and engaging while improving click-through rates significantly.
Most sportsbook migrations are completed within 24-48 hours with zero downtime. Our migration team handles the entire process, including campaign recreation, targeting setup, creative uploads, and historical data transfer. We've successfully migrated over 200 gambling operators with a 100% success rate.
Our infrastructure is specifically designed to handle massive traffic spikes during major sporting events. We pre-allocate additional server capacity for known high-traffic periods like the Super Bowl, World Cup, and March Madness. Our auto-scaling technology can handle up to 10x normal traffic volumes while maintaining optimal performance.
Epom is purpose-built for gambling advertising with features like automated compliance checking, dynamic odds integration, gambling-specific fraud detection, and specialized targeting options. Unlike generic ad servers, we understand the unique challenges of sportsbook advertising and provide solutions specifically designed for this industry.
We implement bank-level security protocols, including end-to-end encryption, SOC 2 Type II compliance, and regular third-party security audits. All data processing adheres to GDPR, CCPA, and gambling industry-specific privacy requirements. Your customer data and campaign insights remain completely private and are never shared with third parties.
Yes, our white-label solution allows you to brand the entire platform with your company's logo, colors, and custom domain. This is particularly popular with larger sportsbook operators who want to maintain complete brand consistency across all their operational tools.
Our platform offers comprehensive real-time reporting, including standard metrics like impressions, clicks, and conversions, plus gambling-specific metrics like deposit rates, first-bet conversion, and player lifetime value. Custom reporting dashboards can be configured for different stakeholders, and raw data exports are available for advanced analysis.