The Ultimate Ad Server Comparison
Compare Epom ad server to its alternatives and choose the right ad platform for your business. Save days of trial-and-error with a side-by-side comparison of the best ad servers in 2025.
Concise Comparison Chart
of Top-5 Epom Competitors
| Epom | AdButler | AdGlare | Equativ | Adserver.Online | Google Ad Manager |
|---|
| Ad Serving Channels | Desktop, mobile, in-app, CTV, video, OTT, DOOH | Desktop, mobile, inapp, CTV | Desktop, mobile, inapp, email | Desktop, mobile, in-app, DOOH, podcast, email, listings | Desktop, mobile, in-app | Desktop, mobile, in-app, CTV, video |
| Pricing Models | CPA, CPC, CPM, Flat Fee | CPA, CPC, CPM | Not specified | Not specified | Not specified | CPM, CPC, CPA, Flat Fee |
| Auto Optimization | CPA, CTR, eCPM optimization, eCPM weighting (auto/manual) | CTR optimization | CTR optimization | AI‑driven ad decision engine | automated ad source selection and bidding adjustments | CPA, CTR, eCPM optimization (for 360: eCPM dynamic allocation, open bidding) |
| Analytics | Day to day analytics. 40+metrics, 10+ filters, scheduling, intelligent data analysis, 3rd-party analytics | Robust standard and granular reporting | Custom metrics, invalid traffic detection, and flexible filters | Custom metrics, invalid traffic detection, and flexible filters | Real‑time metrics on bids, fill rates, revenue trends | Google Analytics 4, ad format dimensions, ad unit exposure, ad clicks, ad impressions etc. |
| Roles Management | Admin + fully custom roles, sub-accounts, 350+ granular permissions | Publisher, advertiser, network supervisor accounts are available | Advertiser and publisher accounts are available | Tri-level API-based access control | Publisher accounts are available Advertiser - not specified | Access control for administrator/editor/viewer, user management |
| Targeting + | ||||||
| Geotargeting | ||||||
| Language | ||||||
| Demographic | ||||||
| Device | ||||||
| IP | ||||||
| Behavior | ||||||
| Contextual | ||||||
| Retargeting | (for 360) | |||||
| Custom Targeting | ||||||
| RTB Module for Publishers | ||||||
| RTB Module for Advertisers | ||||||
| Rich Media Templates | ||||||
| API | (for an extra fee) | Not specified | ||||
| White-Labeling | ||||||
| Fraud Protection | ||||||
| Custom Development | ||||||
| Tech Support | quick response, comes with all plans, onboarding, dedicated AM | 3 types of support; 2 come at an extra fee | however, requests are sent to sales | including community and a forum | there are 3 support plans | (for 360, direct support) |
| Free Trial Period | 14 Days | 14 Days | 15 Days | 14 Days | ||
| Cost per Month (per 10M impressions) |
$224 | $682 | $499 | Custom | $121 | $0 for free, $8K for 360 |
| Compare with Epom | Compare | Compare | Compare | Compare | Compare |
Superpowers of
the Selected Platforms
We analyzed the top-30 ad servers on the market and picked only the strongest! See which ad server is the best one for publishers, brands, or ad networks among them.
Superpowers
- customization and on-demand dev
- SSP module and advanced analytics
- rich media templates included in all plans
Perfect for…
Any business that needs advanced roles management, customization and help with with complicated cases.
Superpowers
- break down pricing by features
- header bidding, SSP module
- premium tech support for an extra fee
Perfect for…
Ad networks and agencies that are looking for a basic all-in-one solution with friendly UI.
Superpowers
- free white-labeling
- real-time analytics accessible in the dashboard
Perfect for…
Any ad-related businesses that seek WL platform with fast performance and handy analytics.
Superpowers
- analytics and rich media templates
- own traffic demand
- integrations with DMPs
Perfect for…
Publishers that need a basic ad server with available demand sources for oRTB selling.
Superpowers
- affordable even for small businesses
- multicurrency support
Perfect for…
Small businesses that look for a CIS-friendly ad server with multicurrency support and RTB module.
Superpowers
- strong behavioral targeting
- variety of ad templates
- free plan for SMBs
Perfect for…
Publishers who need a technically robust solution, but without any customization
The Detailed Ad Server Comparison
of 12 Ad Servers [PDF]
Within, you'll find a meticulous, 30+ page-long breakdown of the top-12 ad serving software on the market.
Highlighted features include:
- Roles management specification
- Ad formats, channels, and placement types detailing
- Performance tracking and optimization overview
- Analytics and reporting
- Targeting and real-time bidding
- White-labeling and customization
Download our deluxe ad server comparison PDF for free. Gain 360-degree market insight, and confidently choose your ideal ad server today!