The Ultimate Ad Server Comparison
Take 15 minutes to compare Epom ad server to its alternatives and make the right decision for your business. The following ad server comparison will help you choose the ultimate platform for managing and serving digital ads.
Concise Comparison Chart of Top-5 Epom Competitors
Here is a sneak peek into the insides of Epom vs. platforms to which our clients compare us the most. Check out the fast comparison of ad server prices and their major features below.
| Epom | AdButler | AdGlare | Equativ | Adserver. Online | Uprival | |
| Ad Serving Channels | Desktop, mobile, in-app, CTV | Desktop, mobile, in-app, CTV | Desktop, mobile, in-app, email | Desktop, mobile, in-app | Desktop, mobile, in-app | Desktop, mobile, in-app |
| Pricing Models | CPA, CPC, CPM | CPA, CPC, CPM | Not specified | Not specified | CPM | CPC, CPA, CPM, flat |
| Auto Optimization | CPA, CTR, eCPM optimization, eCPM weighting (auto/manual) | Not specified | CTR | Not specified | Not specified | Yes, but not specified |
| Analytics | Day to day analytics. 40+metrics, 10+ filters, scheduling, intelligent data analysis, 3rd-party analytics | Real-time analytics | Real-time analytics, 10+ metrics, breakdowns per dimension, custom formulas, viewability measuring | Real-time analytics | Real-time analytics | Real-time analytics |
| Roles Management | Sub-accounts with different access levels for publishers & advertisers | Publishers & advertisers | Publishers & advertisers | Publishers | Sub-accounts with different access levels for publishers & advertisers | Yes, some roles, details not specified |
| Targeting + | ||||||
| Geotargeting | ||||||
| Language | ||||||
| Demographic | ||||||
| Device | ||||||
| IP | ||||||
| Behavior | ||||||
| Contextual | ||||||
| Retargeting | ||||||
| Custom Targeting | ||||||
| RTB Module for Publishers | ||||||
| RTB Module for Advertisers | ||||||
| Rich Media Templates | ||||||
| API | ||||||
| White-Labeling | ||||||
| Fraud Protection | ||||||
| Custom Development | ||||||
| Tech Support | ||||||
| Free Trial Period | 14 Days | 14 Days | 15 Days | Not specified | 14 Days | 14 Days |
| Cost per Month | $212+ | $149 | $249 | Not specified | $20 | $399+ |
| Compare | Compare | Compare | Compare | Compare |
If you are a representative of one of the companies and feel like information about your product was misrepresented, please don’t hesitate to contact us.
Superpowers of the Selected Platforms
We analyzed the top-30 ad servers on the market and picked only the strongest! See which ad server is the best one for publishers, brands, or ad networks among them.
- customization and on-demand dev
- SSP module and advanced analytics
- rich media templates included in all plans
Any business that needs advanced roles management, customization and help with with complicated cases.
- break down pricing by features
- header bidding, SSP module
- premium tech support for
Ad networks and agencies that are looking for a basic all-in-one solution with friendly UI.
- free white-labeling
- real-time analytics accessible
Any ad-related businesses that seek WL platform with fast performance and handy analytics.
- analytics and rich media templates
- own traffic demand
- integrations with DMPs
Publishers that need a basic ad server with available demand sources for oRTB selling.
- affordable even for small businesses
- multicurrency support
Small businesses that look for a CIS-friendly ad server with multicurrency support and RTB module.
- multi-ad native templates and custom template dev
- real-time analytics with extensive filters
Publishers, advertisers and networks that need an ad server with a focus on rich media templates.
The Detailed Ad Server Comparison of 12 Ad Servers [PDF]
Within, you'll find a meticulous, 30+ page-long breakdown of the top-12 ad serving software on the market.
- roles management specification
- analytics
and reporting - ad formats, channels, and placement types detailing
- targeting and real-time bidding
- performance tracking and optimization overview
- white-labeling and customization
Download our deluxe ad server comparison PDF for free. Gain 360-degree market insight, and confidently choose your ideal ad server today!
FAQ
An ad server comparison is a comprehensive guide that helps you evaluate different ad serving platforms among all the variety on the market.
It typically includes:
- Features comparison, offered by different ad servers, such as ad formats supported, targeting options, reporting capabilities, and integrations.
- Pricing comparison highlighting pricing models (e.g., subscription fees, cost-per-impression) of different platforms.
- Reviews or user insights: These can provide valuable perspectives on ease of use, customer support quality, and overall user experience.
There's no one-size-fits-all answer, but here's a short and simple algorithm to help you choose:
- Identify your advertising needs: Consider your website traffic, ad inventory size, budget, technical expertise, and required features.
- Research ad server options: Use ad server comparisons, reviews, and websites to understand available options.
- Shortlist and compare: Based on your needs, shortlist a few ad servers and compare them in detail (use Epom ad server comparison!).
- Free trials and demos: Take advantage of free trials or demos offered by some platforms to get hands-on experience.
Download Epom free PDF guide with the best ad servers and look thoroughly at:
- Comparison tables: they list key features (ad formats, targeting options, reporting, etc.) across different ad servers.
- Detailed descriptions: we prepared a short description for each platform highlighting its strong and weak suits.
- Selection criteria: we also listed all the factors to consider for you to make your final choice.
By reviewing the content of our ad server comparison, you can find the ad server that matches your requirements the best.