This Privacy Notice is introduced to explain, how user data may be collected to provide targeted advertising services for clients of Epom.com (“Epom”). Epom acknowledges the importance of information privacy. Epom is firmly committed to protecting the privacy of Internet users and fostering users' confidence in the Internet, Internet advertising and direct marketing, and has created this Privacy Notice statement.
1. Epom Services
Epom is an ad serving platform and exchange that provides targeted advertising services to its clients (“Partners”).
Whenever user visits a website operated by a Partner or any third party site or application where ads code from Epom is implemented, ads may be served and some data may be collected. That data helps to get the most relevant ads for the user.
2. Collected data
The following data and information may be collected from a user:
- – activity on the website;
- – IP address;
- – date and time of visit;
- – device and browser information;
- – geographic info, based on IP address (to the city level);
- – served ads data;
- – data, received from other digital advertising networks;
- – hashed email address;
- – User ID assigned in our system.
Applications with embedded Epom's Android/iOS SDK also may gather IDFA/AAID and exact location, if it's allowed by application permissions.
This data is used in a non personally identifiable way for the purpose of ad serving operations only.
3. Information sharing
Epom does not sell raw collected information to any third party.
Epom may also disclose collected information to an authorized third party in connection with legal proceedings or with a sale of Epom's business.
Aggregated anonymized information may be shared with third parties for reference, statistical or marketing reasons and other similar purposes.
4. Beacons and cookies
Cookies are small data files stored on user's device that help to identify the same user's browser. Using cookies is common and prevalent practice in the ad industry. The following types of cookies may be employed by Epom:
- cookies necessary for proper web site operation (e.g. authorization);
- cookies gathering personally non-identifiable information on how people use Epom and tracking performance;
- option and functionality choices storage to provide users with customized and relevant experience;
- targeting and advertising data cookies for the purpose of advertising campaign tracking, serving targeted relevant ads and interest-based advertising.
5. Cookies and IDFA/AAID removal
Cookies can be removed using privacy preferences in user's browser or application or using general system privacy settings (such as available in Android operating system, for instance). After that Epom will not be able to serve relevant targeted advertising and will continue serving general non-personalized ads.
Please refer to browser instructions to decline the saving of cookies:
- Chrome: https://support.google.com
- FireFox: https://support.mozilla.org
- Safari: https://support.apple.com
- Internet Explorer: http://windows.microsoft.com
Declining of cookie saving can affect normal site operation.
For changing privacy settings on mobile devices please refer to the following instructions:
6. Epom cookies opt-out and behavioral advertising opt-out
To automatically opt-out from Epom Market cookies click this button
To automatically opt-in for Epom Market cookies click this button
In order to provide users with the most relevant ads Partners may cooperate with other ad networks which provide their own opt-opt tools. To opt-out from behavioral and interest-based advertising users may use services http://www.youronlinechoices.com/ provided by Interactive Advertising Bureau and http://www.networkadvertising.org/choices/ provided by Network Advertising Initiative.
Epom applies reasonable measures to protect the collected data against accidental or unlawful destruction and loss, alteration, unauthorized disclosure, processing or access.
Epom is a member of Interactive Advertising Bureau and complies with its highest industry standards on digital advertising, including user's privacy protection best practices.
Epom reserves the right to amend this Privacy Notice from time to time. Changes will be posted on this page.
Partners and ads publishers may collect additional data and information for their use, explained by respective privacy policies on their web sites.
a) Personal Data Receipt
We require registration at Epom from everybody who wants to gain access to the platform and use its features. The registration process presupposes providing personal information, including full name, contact details, etc. Any of this information may be used for Epom internal purposes only. Users' contact details will not be shared with, sold to or accessible to any third party, being used only for communication between a user and Epom administrators.
Cookies are used to assign an anonymous and unique ID number to users when they view or login to our site. The cookie does NOT include user's name, address, phone number, e-mail address, or any other personally identifiable information. Cookies are relevant to our servers for recognizing the authorized users, so that users can browse the site without being repeatedly asked for authorization.
c) User Information Preferences
Each user of Epom.com may update, edit or remove any personal information in the corresponding personal profile sections. Epom.com never uses any of users' private data, except for the e-mail address in inner correspondence. Once collected, all private data will be stored safely for record keeping purposes.
d) External links
Our site contains links to external websites. Epom.com is not responsible for the privacy practices and content of such websites or applications (including widgets). Often links to other websites are placed at Epom for informative purposes only, to refer our users to topics they may find useful. Please remember that your browsing any other website, including the ones linked up to Epom, is subject to their own rules and policies. Epom.com denies responsibility for your interaction on other websites.