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Epom vs Kevel:
Ready-to-Use vs
Put-to-Use

As advanced as both of these solutions are – they have a fundamental difference in their philosophies. Which is which? Why does Epom suit an average ad business better? Find out!

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Epom vs Kevel: Features Breakdown

Epom Kevel
Background A white-label ad tech provider offering DSP and ad server solutions for every ad business API-based ad serving solution for in-housing retail media technology
Client Range Publishers, ad networks, agencies, advertisers Publishers
Media Buying Channels Desktop, mobile, in-app, CTV Desktop, mobile, in-app, DOOH, podcast, email, listings
Placement Types:
Display
HTML5
Native
Video Not specified
Rich Media
Custom
Ad Formats 50+ templates, including custom and responsive formats 40+ templates, including custom
Pricing Model CPA, CPM, CPC CPA, CPM, CPC
Auto-Optimization
  • CPA
  • CTR
  • eCPM optimization
  • eCPM weighting (auto/manual)
Ad decision engine, ad pacing, capping, eCPM optimization
Roles & Permissions Sub-accounts with different access levels for publishers and advertisers Publisher accounts are available. Advertisers – not specified
Performance Tracking Multiple action tracking using various methods (from pixel to sub ID) Impression, click, 3rdparty, conversion, custom event tracking
Analytics and Tracking: 40+metrics, 10+ filters, scheduling, intelligent data analysis, 3rd-party analytics API (3rd-party analytics available), data shipping to Amazon AWS S3 bucket, inventory forecasting
Reporting Custom reporting (general, browser & OS, advanced) with various templates, export campaigns (csv, xls, pdf, html, json) Custom reporting, scheduled reporting
Targeting Options:
Geographic
Language
Demographic
Device
IP
Behavioral
Contextual
Retargeting
API

API only

RTB Module

(for publishers)

(for advertisers)

White-Labeling
Custom Feature Development
Fraud Protection
Free Trial 14 days Not specified
Tech Support Comes with all plans
Cost per Month (Min Price) $250/mo Not specified
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Smell the Scent of Ad
Tech Freedom

Check out what Epom ad server has to offer for a reasonable price

Why Choose Epom?

Security Usability Targeting Pricing
Security
Security

Epom puts security first

Ad tech is a rough place. Such a complex ecosystem can’t exist without its share of scams and trickery.

Identify fraud activity and eliminate unreliable traffic – Epom has a protection system to keep your campaign results clean.

Usability
Usability

Epom is an out-of-the-box solution

Kevel ad server is a versatile and API-based solution, but such an approach has its price. It’s a complex set-up that requires a team of professionals, time, and finance.

Epom is a ready-to-use solution that can be set up in 14 days. It’s far more suitable for an average ad business.

Targeting
Targeting

Epom has more targeting options

This one’s a no-brainer. Language, demographic, device, IP, and contextual targeting – these might not seem like that much more, but trust us, you’ll know the difference once you start your first campaign.

Pricing
Pricing

Epom is more transparent

How much does Kevel ad server cost? Does it have free trial? We don’t know, and neither do you, because this info is not public.

Epom is transparent about its pricing and free trial. No hidden mark-ups, just look how much we charge on our pricing screen.

Try Epom Ad Server for free

Industry's Experts
Recommend Epom

Epom has been listed among adtech top performers, the most promising
tech startups, and breakthrough adtech providers of the year.

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"An effective tool if you need to control your traffic sources"

We've seen benefits from the robust ad-serving tool in monitoring traffic source quality. The platform helps us manage our advertising campaigns efficiently and create engaging ad units and formats ...

Read full review

Start Your Journey with Epom Ad Server

Let's prepare a perfect solution for you. Once you're signed up, a dedicated manager will reach out to arrange a personalized demo.

  • 30-min tailored demo
  • 14 days to test a product
  • Product “how-to” guides
  • Personal assistance

FAQ

What is an ad server, and who can use it?

An ad server is an ad hosting platform that serves ads across multiple channels, such as desktop, mobile, in-app, CTV, and more. Unlike demand-side platforms (DSPs), which serve ads programmatically, ad servers are best suited for direct deals and premium inventory purchases.

Although any business can benefit from an ad server, they are precious for large advertisers, ad networks, agencies, and prominent publishers. Kevel’s ad server, for example, is a popular choice in retail media.

How does an ad server work?

Ad servers select and deliver ads based on specific targeting criteria, such as user location, demographics, or interests. When a user visits a site, the ad server retrieves the most relevant ad from the available inventory and displays it on the webpage.

For those comparing Kevel ads or assessing other alternatives in the market, each ad server—whether Epom, Kevel, or other competitors—provides distinct capabilities in tracking and targeting to help advertisers optimize campaign outcomes.

Do you have comparisons to other ad servers?

Absolutely! You can explore comparisons between Epom and various other ad servers, such as:

  • Epom vs. AdButler
  • Epom vs. Equativ
  • Epom vs. Adserver. Online
  • Epom vs. Uprival
  • Epom vs. AdGlare
  • Epom vs. Google Ad Manager
  • Epom vs. Revive Ad Server

If you’re evaluating options like Kevel company or other alternatives, our detailed comparisons cover pricing, feature sets, and use cases, helping advertisers select the best solution based on their specific needs.

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