Epom vs Kevel:
Ready-to-Use vs
Put-to-Use
As advanced as both of these solutions are – they have a fundamental difference in their philosophies. Which is which? Why does Epom suit an average ad business better? Find out!
Epom vs Kevel: Features Breakdown
| Epom | Kevel | |
|---|---|---|
| Background | A white-label ad tech provider offering DSP and ad server solutions for every ad business | API-based ad serving solution for in-housing retail media technology |
| Client Range | Publishers, ad networks, agencies, advertisers | Publishers |
| Media Buying Channels | Desktop, mobile, in-app, CTV | Desktop, mobile, in-app, DOOH, podcast, email, listings |
| Placement Types: | ||
| Display | ||
| HTML5 | ||
| Native | ||
| Video | Not specified | |
| Rich Media | ||
| Custom | ||
| Ad Formats | 50+ templates, including custom and responsive formats | 40+ templates, including custom |
| Pricing Model | CPA, CPM, CPC | CPA, CPM, CPC |
| Auto-Optimization |
|
Ad decision engine, ad pacing, capping, eCPM optimization |
| Roles & Permissions | Sub-accounts with different access levels for publishers and advertisers | Publisher accounts are available. Advertisers – not specified |
| Performance Tracking | Multiple action tracking using various methods (from pixel to sub ID) | Impression, click, 3rdparty, conversion, custom event tracking |
| Analytics and Tracking: | 40+metrics, 10+ filters, scheduling, intelligent data analysis, 3rd-party analytics | API (3rd-party analytics available), data shipping to Amazon AWS S3 bucket, inventory forecasting |
| Reporting | Custom reporting (general, browser & OS, advanced) with various templates, export campaigns (csv, xls, pdf, html, json) | Custom reporting, scheduled reporting |
| Targeting Options: | ||
| Geographic | ||
| Language | ||
| Demographic | ||
| Device | ||
| IP |
gender & age |
|
| Behavioral | ||
| Contextual | ||
| Retargeting | ||
| API |
API only |
|
| RTB Module |
(for publishers) |
(for advertisers) |
| White-Labeling | ||
| Custom Feature Development | ||
| Fraud Protection | ||
| Free Trial | 14 days | Not specified |
| Tech Support | Comes with all plans | |
| Cost per Month (Min Price) | $250/mo | Not specified |
| Show more |
Smell the Scent of Ad
Tech Freedom
Check out what Epom ad server has to offer for a reasonable price
Why Choose Epom?
Epom puts security first
Ad tech is a rough place. Such a complex ecosystem can’t exist without its share of scams and trickery.
Identify fraud activity and eliminate unreliable traffic – Epom has a protection system to keep your campaign results clean.
Epom is an out-of-the-box solution
Kevel ad server is a versatile and API-based solution, but such an approach has its price. It’s a complex set-up that requires a team of professionals, time, and finance.
Epom is a ready-to-use solution that can be set up in 14 days. It’s far more suitable for an average ad business.
Epom has more targeting options
This one’s a no-brainer. Language, demographic, device, IP, and contextual targeting – these might not seem like that much more, but trust us, you’ll know the difference once you start your first campaign.
Epom is more transparent
How much does Kevel ad server cost? Does it have free trial? We don’t know, and neither do you, because this info is not public.
Epom is transparent about its pricing and free trial. No hidden mark-ups, just look how much we charge on our pricing screen.
Industry's Experts
Recommend Epom
Epom has been listed among adtech top performers, the most promising
tech startups, and breakthrough adtech providers of the year.
"An effective tool if you need to control your traffic sources"
We've seen benefits from the robust ad-serving tool in monitoring traffic source quality. The platform helps us manage our advertising campaigns efficiently and create engaging ad units and formats ...
Read full reviewStart Your Journey with Epom Ad Server
Let's prepare a perfect solution for you. Once you're signed up, a dedicated manager will reach out to arrange a personalized demo.
- 30-min tailored demo
- 14 days to test a product
- Product “how-to” guides
- Personal assistance
Want to Compare Epom to Other Competitors?
FAQ
An ad server is an ad hosting platform that serves ads across multiple channels, such as desktop, mobile, in-app, CTV, and more. Unlike demand-side platforms (DSPs), which serve ads programmatically, ad servers are best suited for direct deals and premium inventory purchases.
Although any business can benefit from an ad server, they are precious for large advertisers, ad networks, agencies, and prominent publishers. Kevel’s ad server, for example, is a popular choice in retail media.
Ad servers select and deliver ads based on specific targeting criteria, such as user location, demographics, or interests. When a user visits a site, the ad server retrieves the most relevant ad from the available inventory and displays it on the webpage.
For those comparing Kevel ads or assessing other alternatives in the market, each ad server—whether Epom, Kevel, or other competitors—provides distinct capabilities in tracking and targeting to help advertisers optimize campaign outcomes.
Absolutely! You can explore comparisons between Epom and various other ad servers, such as:
- Epom vs. AdButler
- Epom vs. Equativ
- Epom vs. Adserver. Online
- Epom vs. Uprival
- Epom vs. AdGlare
- Epom vs. Google Ad Manager
- Epom vs. Revive Ad Server
If you’re evaluating options like Kevel company or other alternatives, our detailed comparisons cover pricing, feature sets, and use cases, helping advertisers select the best solution based on their specific needs.
