Best-performing ad formats
Experience cross-platform ad formats, run highly targeted ad campaigns and expand your online reach. See the ad formats included in your ad serving pricing plan
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Push-down — IAB rising stars
When displayed on a web page, ads of this format push the main content down.
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Tab-under
Ads of this type appear in a new inactive browser tab. Both desktop and mobile platforms support pop-under ads.
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Corner pop-up
Ads are displayed on the top of the web page content. Pop-up is a non-resizable local desktop ad format.
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Standard
Standard png or gif ad units.
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Pre-roll
Advertising video plays before the main video stream.
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Mid-roll
Advertising video appears in the middle of main video stream.
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Post-roll
Advertising video appears after the main video stream.
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Overlay
Image or flash banners displayed as banners in the lower third of the video player.
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Push-down — IAB rising stars
When displayed on a web page, ads of this format push the main content down.
Show more
-
Tab-under
Ads of this type appear in a new inactive browser tab. Both desktop and mobile platforms support pop-under ads.
Show more
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Corner pop-up
Ads are displayed on the top of the web page content. Pop-up is a non-resizable local desktop ad format.
Show more
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Pop-under
Ads belonging to this format open in a new background browser window hidden under the active window.
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Pop-up window
Ads of this type open in a new browser window, on top of the web page that is being viewed by the user.
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Rich media banner
This format encompasses highly customizable in-content banner ads with advanced features, such as video playback.
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Standard
Standard png or gif ad units.
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Interstitial notifications
Ads take the form of smartphone or tablet notifications. They appear in between the user's activities to maximize ad exposure.
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Interstitial ad
Interstitial ad is a full screen ad format that covers page content. It's allowed to set custom size of the interstitial.
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Pre-roll
Advertising video plays before the main video stream.
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Mid-roll
Advertising video appears in the middle of main video stream.
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Post-roll
Advertising video appears after the main video stream.
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Overlay
Image or flash banners displayed as banners in the lower third of the video player.
-
Push-down — IAB rising stars
When displayed on a web page, ads of this format push the main content down.
Show more
-
Tab-under
Ads of this type appear in a new inactive browser tab. Both desktop and mobile platforms support pop-under ads.
Show more
-
Corner pop-up
Ads are displayed on the top of the web page content. Pop-up is a non-resizable local desktop ad format.
Show more
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Pop-under
Ads belonging to this format open in a new background browser window hidden under the active window.
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Pop-up window
Ads of this type open in a new browser window, on top of the web page that is being viewed by the user.
Show more
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Rich media banner
This format encompasses highly customizable in-content banner ads with advanced features, such as video playback.
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Footerbar
This desktop ad format is optimized for placements inside of the footer area of web pages.
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Responsive banner
Ads of this type dynamically adjust to the width of a web page by displaying different creatives for different sizes of the screen.
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Autorefresh custom mode
Autorefresh custom code is a format which reloads third party ad tag on the page once per specified period of time.
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Wallpaper skin ads
Skin template is an effective ad format that displays as the background of the page. It is clickable and trackable.
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Standard
Standard png or gif ad units.
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Interstitial notifications
Ads take the form of smartphone or tablet notifications. They appear in between the user's activities to maximize ad exposure.
Show more
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Interstitial ad
Interstitial ad is a full screen ad format that covers page content. It's allowed to set custom size of the interstitial.
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In-app banner
Ads with a 320x50 px size developed specifically for in-app campaigns. Format includes sliding content, icons, and install buttons to encourage interaction.
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Promo interstitial
Promo Interstitials are full-screen mobile ad units that load asynchronously, after the main content has been loaded.
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Pre-roll
Advertising video plays before the main video stream.
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Mid-roll
Advertising video appears in the middle of main video stream.
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Post-roll
Advertising video appears after the main video stream.
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Overlay
Image or flash banners displayed as banners in the lower third of the video player.
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In-feed Outstream
In-feed video ads are integrated into the page, smoothly driving out of the middle of it
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Overlay Outstream
Video overlays float above the main video within the player or above other types of content.
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Slider Outstream
Video slider emerges out of a designated corner and remains there until the user watches the ad.
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Push-down — IAB rising stars
When displayed on a web page, ads of this format push the main content down.
Show more
-
Tab-under
Ads of this type appear in a new inactive browser tab. Both desktop and mobile platforms support pop-under ads.
Show more
-
Corner pop-up
Ads are displayed on the top of the web page content. Pop-up is a non-resizable local desktop ad format.
Show more
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Pop-under
Ads belonging to this format open in a new background browser window hidden under the active window.
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Pop-up window
Ads of this type open in a new browser window, on top of the web page that is being viewed by the user.
Show more
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Rich media banner
This format encompasses highly customizable in-content banner ads with advanced features, such as video playback.
Show more
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Footerbar
This desktop ad format is optimized for placements inside of the footer area of web pages.
Show more
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Responsive banner
Ads of this type dynamically adjust to the width of a web page by displaying different creatives for different sizes of the screen.
Show more
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Autorefresh custom mode
Autorefresh custom code is a format which reloads third party ad tag on the page once per specified period of time.
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Wallpaper skin ads
Skin template is an effective ad format that displays as the background of the page. It is clickable and trackable.
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In-image
In-image ads appear over editorial images when the user hovers or clicks on them.
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Advanced interstitial
Advanced Interstitial ads are highly customizable interactive desktop and mobile ad units that support custom code and external files.
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In-text
Ads are attached to particular keywords within text content. Ads of this type are displayed when a user hovers the mouse cursor over a keyword.
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Synch safe
Synch safe unit allows loading of JS synchronous code from asynchronous code.
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Standard
Standard png or gif ad units.
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Interstitial notifications
Ads take the form of smartphone or tablet notifications. They appear in between the user's activities to maximize ad exposure.
Show more
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Interstitial ad
Interstitial ad is a full screen ad format that covers page content. It's allowed to set custom size of the interstitial.
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In-app banner
Ads with a 320x50 px size developed specifically for in-app campaigns. Format includes sliding content, icons, and install buttons to encourage interaction.
Show more
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Promo interstitial
Promo Interstitials are full-screen mobile ad units that load asynchronously, after the main content has been loaded.
Show more
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Catfish
This format includes mobile ads that appear as horizontal areas at the bottom of the screen to increase user engagement.
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Int custom
Ad unit for mobile devices is designed for third party ad tags and custom codes. Any code inserted into this ad unit can be shown as interstitial.
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Native interstitial
Mobile ads that take the form of the native components of the mobile OS (such as standard browser alerts).
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Advanced promo interstitial
Mobile ads of this type have a complex structure and customizable layouts. These ads can display a preload version of images that go full-screen.
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CTA promo interstitial
CTA Promo Interstitial includes an image (with a preload version) and two different call-to-action buttons that lead to the landing page.
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Interstitial image swipe
Mobile ads of this format contain interactive sliders or image carousels with multiple creatives.
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Pre-roll
Advertising video plays before the main video stream.
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Mid-roll
Advertising video appears in the middle of main video stream.
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Post-roll
Advertising video appears after the main video stream.
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Overlay
Image or flash banners displayed as banners in the lower third of the video player.
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In-feed Outstream
In-feed video ads are integrated into the page, smoothly driving out of the middle of it
Show more
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Overlay Outstream
Video overlays float above the main video within the player or above other types of content.
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Slider Outstream
Video slider emerges out of a designated corner and remains there until the user watches the ad.
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