Epom vs AdButler:
Close Match, but
Which’s Better for You?
Both were founded in 2010, both have a loyal fanbase, and both are top-notch industry solutions. Why are you reading this comparison, then? Despite being similar, Epom has its moments of complete victory, and these might just be the dealbreaker for you!
Epom vs Kevel: Features Breakdown
Epom | AdButler | |
---|---|---|
Background | A white-label ad tech provider offering DSP and ad server solutions for every ad business | Ad serving solutions for maximize ads and ad spaces |
Client Range | Publishers, ad networks, agencies, advertisers | Publishers, ad networks, agencies, advertisers |
Media Buying Channels | Desktop, mobile, in-app, CTV | Desktop, mobile, in-app, CTV |
Placement Types: | ||
Display | ||
HTML5 | ||
Native | ||
Video | ||
Rich Media | ||
Custom | ||
Ad Formats | 50+ templates, including custom and responsive formats | Standard banners and custom (emphasis on native) |
Pricing Model | CPA, CPM, CPC | CPA, CPM, CPC |
Auto-Optimization |
|
|
Roles & Permissions | Sub-accounts with different access levels for publishers and advertisers | Publisher, advertiser, network supervisor accounts are available |
Performance Tracking | Multiple action tracking using various methods (from pixel to sub ID) | Basic cookie tracking, S2S tracking, Accupixel tracking, custom action tracking |
Analytics and Tracking: | 40+metrics, 10+ filters, scheduling, intelligent data analysis, 3rd-party analytics | Real-time analytics |
Reporting | Custom reporting (general, browser & OS, advanced) with various templates, export campaigns (csv, xls, pdf, html, json) | 10+ metrics, breakdowns per dimension, custom formulas, viewability measuring |
Targeting Options: | ||
Geographic | ||
Language | ||
Demographic | ||
Device | ||
IP | ||
Behavioral | ||
Contextual | ||
Retargeting | ||
API |
(for an extra fee) |
|
RTB Module |
(for publishers) |
(for publishers; extra fee) |
White-Labeling | ||
Custom Feature Development | ||
Fraud Protection | ||
Free Trial | 14 days | 14 days |
Tech Support | Comes with all plans | 3 types of support: 2 at an extra fee |
Cost per Month | $212+ | $149+ |
Show more |
Smell the Scent of Ad
Tech Freedom
Check out what Epom ad server has to offer for a reasonable price!
Why Choose Epom?
Epom lets you take charge
AdButler’s supervisor accounts might be okay for basic control, but that’s far from what you need.
Embrace a sub-account system with custom access levels for each of your clients. Leave unwanted entries outside your ecosystem.
Epom deepens your insights
AdButler is famous for its real-time analytics, but that hardly cuts it to be the best…
40+ metrics, 10+ filters, intelligent data analysis, and scheduling – that’s just a tiny roaster of ways how Epom improves standard analytics.
Epom provides support at any fee
Imagine being limited in help because you’re not using a top-tier subscription. Yup, among three types of AdButler’s support – two come at an extra.
Epom’s support team comes with all plans and is ready to provide help at any rate. Our specialists won’t leave you hanging!
Epom shows your ads at the best time possible
Auto-optimization means that an ad server shows the most suitable inventory at the most appropriate time.
Yes, with the Epom ad server, you can set up CPA, CTR, and eCPM auto-optimization, thus improving performance and lowering costs.
Epom is more affordable in the long run
“Wait a minute, isn’t Epom’s basic plan almost twice as expensive as AdButler’s?” True, but if you dive deeper, you’ll see the reason behind it.
Viewability, geo-targeting, access to API, white-labeling, and RTB module – all require extra fees with AdButler and are free with Epom. If you want to use the ad server on a pro level, AdButler’s paycheck will increase dramatically.
Industry's Experts
Recommend Epom
Epom has been listed among adtech top performers, the most promising
tech startups, and breakthrough adtech providers of the year.
"An effective tool if you need to control your traffic sources"
We've seen benefits from the robust ad-serving tool in monitoring traffic source quality. The platform helps us manage our advertising campaigns efficiently and create engaging ad units and formats ...
Read full reviewStart Your Journey with Epom Ad Server
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- 30-min tailored demo
- 14 days to test a product
- Product “how-to” guides
- Personal assistance
Want to Compare Epom to Other Competitors?
FAQ
An ad server powers digital ad delivery, targeting, and performance tracking. When a user visits a site, the ad server chooses the best ad based on targeting criteria and serves it instantly, then logs impressions, clicks, and conversions.
Think of it as the matchmaker ensuring ads reach the right audience at the right time. If you’re exploring options, AdButler offers a strong alternative with flexible features, including an API for custom setups.
Two types of ad servers exist:
- First-Party: Used by publishers to manage ads on their own sites, controlling ad placements.
- Third-Party: Used by advertisers to serve ads across various platforms, consolidating performance data. AdButler works well as both, making it a versatile option for publishers and advertisers alike.
What is Adbutler and Epom in this context? It depends on who uses the ad server.
Yes! You can explore comparisons such as Epom vs. AdGlare, Epom vs. Equativ, Epom vs. Adserver.Online, Epom vs. Uprival, Epom vs. Kevel, Epom vs. Google Ad Manager, and Epom vs. Revive Ad Server. If AdButler is on your radar, check out our reviews, pricing, and feature comparisons to see how it stacks up against other options.