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Epom vs AdButler:
Close Match, but
Which’s Better for You?

Both were founded in 2010, both have a loyal fanbase, and both are top-notch industry solutions. Why are you reading this comparison, then? Despite being similar, Epom has its moments of complete victory, and these might just be the dealbreaker for you!

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Epom vs Kevel: Features Breakdown

Epom AdButler
Background A white-label ad tech provider offering DSP and ad server solutions for every ad business Ad serving solutions for maximize ads and ad spaces
Client Range Publishers, ad networks, agencies, advertisers Publishers, ad networks, agencies, advertisers
Media Buying Channels Desktop, mobile, in-app, CTV Desktop, mobile, in-app, CTV
Placement Types:
Display
HTML5
Native
Video
Rich Media
Custom
Ad Formats 50+ templates, including custom and responsive formats Standard banners and custom (emphasis on native)
Pricing Model CPA, CPM, CPC CPA, CPM, CPC
Auto-Optimization
  • CPA
  • CTR
  • eCPM optimization
  • eCPM weighting (auto/manual)
Roles & Permissions Sub-accounts with different access levels for publishers and advertisers Publisher, advertiser, network supervisor accounts are available
Performance Tracking Multiple action tracking using various methods (from pixel to sub ID) Basic cookie tracking, S2S tracking, Accupixel tracking, custom action tracking
Analytics and Tracking: 40+metrics, 10+ filters, scheduling, intelligent data analysis, 3rd-party analytics Real-time analytics
Reporting Custom reporting (general, browser & OS, advanced) with various templates, export campaigns (csv, xls, pdf, html, json) 10+ metrics, breakdowns per dimension, custom formulas, viewability measuring
Targeting Options:
Geographic
Language
Demographic
Device
IP Only gender & age
Behavioral
Contextual
Retargeting
API

(for an extra fee)

RTB Module

(for publishers)

(for publishers; extra fee)

White-Labeling
Custom Feature Development
Fraud Protection
Free Trial 14 days 14 days
Tech Support Comes with all plans 3 types of support: 2 at an extra fee
Cost per Month $212+ $149+
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Smell the Scent of Ad
Tech Freedom

Check out what Epom ad server has to offer for a reasonable price!

Why Choose Epom?

Admin settings Analytics Support Optimization Pricing
Admin settings
Admin settings

Epom lets you take charge

AdButler’s supervisor accounts might be okay for basic control, but that’s far from what you need.

Embrace a sub-account system with custom access levels for each of your clients. Leave unwanted entries outside your ecosystem.

Analytics
Analytics

Epom deepens your insights

AdButler is famous for its real-time analytics, but that hardly cuts it to be the best…

40+ metrics, 10+ filters, intelligent data analysis, and scheduling – that’s just a tiny roaster of ways how Epom improves standard analytics.

Support
Support

Epom provides support at any fee

Imagine being limited in help because you’re not using a top-tier subscription. Yup, among three types of AdButler’s support – two come at an extra.

Epom’s support team comes with all plans and is ready to provide help at any rate. Our specialists won’t leave you hanging!

Optimization
Optimization

Epom shows your ads at the best time possible

Auto-optimization means that an ad server shows the most suitable inventory at the most appropriate time.

Yes, with the Epom ad server, you can set up CPA, CTR, and eCPM auto-optimization, thus improving performance and lowering costs.

Pricing
Pricing

Epom is more affordable in the long run

“Wait a minute, isn’t Epom’s basic plan almost twice as expensive as AdButler’s?” True, but if you dive deeper, you’ll see the reason behind it.

Viewability, geo-targeting, access to API, white-labeling, and RTB module – all require extra fees with AdButler and are free with Epom. If you want to use the ad server on a pro level, AdButler’s paycheck will increase dramatically.

Try Epom Ad Server for free

Industry's Experts
Recommend Epom

Epom has been listed among adtech top performers, the most promising
tech startups, and breakthrough adtech providers of the year.

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"An effective tool if you need to control your traffic sources"

We've seen benefits from the robust ad-serving tool in monitoring traffic source quality. The platform helps us manage our advertising campaigns efficiently and create engaging ad units and formats ...

Read full review

Start Your Journey with Epom Ad Server

Let's prepare a perfect solution for you. Once you're signed up, a dedicated manager will reach out to arrange a personalized demo.

  • 30-min tailored demo
  • 14 days to test a product
  • Product “how-to” guides
  • Personal assistance

FAQ

What is an ad server, and how does it work?

An ad server powers digital ad delivery, targeting, and performance tracking. When a user visits a site, the ad server chooses the best ad based on targeting criteria and serves it instantly, then logs impressions, clicks, and conversions.

Think of it as the matchmaker ensuring ads reach the right audience at the right time. If you’re exploring options, AdButler offers a strong alternative with flexible features, including an API for custom setups.

What’s the difference between first-party and third-party ad servers?

Two types of ad servers exist:

  • First-Party: Used by publishers to manage ads on their own sites, controlling ad placements.
  • Third-Party: Used by advertisers to serve ads across various platforms, consolidating performance data. AdButler works well as both, making it a versatile option for publishers and advertisers alike.

What is Adbutler and Epom in this context? It depends on who uses the ad server.

Do you have comparisons to other ad servers?

Yes! You can explore comparisons such as Epom vs. AdGlare, Epom vs. Equativ, Epom vs. Adserver.Online, Epom vs. Uprival, Epom vs. Kevel, Epom vs. Google Ad Manager, and Epom vs. Revive Ad Server. If AdButler is on your radar, check out our reviews, pricing, and feature comparisons to see how it stacks up against other options.

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