Epom x Lotame & Pixalate: Richer Targeting, Safer Traffic

In programmatic advertising, two things matter more than anything: reaching the right people and making your budget work for your goals. With our new integrations, the potential to always get advertising results you want received a serious boost.

And not just any boost — we're talking about Lotame and Pixalate, two of the most trusted names in ad tech when it comes to audience precision and traffic quality.

Lotame brings structured audience data to the table, allowing you to create more granular Audiences for personalized targeting. Pixalate delivers airtight traffic quality and fraud protection. Think of them as the data brain and the security shield strengthening Epom DSP since today.

Let’s elaborate on why these integrations matter and how they level up every campaign you run.

Why Lotame: Demographic Audience Targeting Built-In

Lotame is now baked into Epom DSP. That means you can reach narrower audiences based on way more factors than standard geo, device, or taxonomy. The good thing is that it can be done from now on without plugging in a separate data management platform.

Global reach that’s already mapped out

Lotame gives you access to 1.6 billion privacy-compliant IDs from 109 countries, aggregated from 100+ data sources.

Built for the post-cookie world

Their Panorama ID is the #2 cookieless identifier globally. According to their internal data, it is live across 65,000+ publisher domains, and already integrated with 120+ ad tech platforms. As cookies phase out, this setup keeps quality reach switched on.

Smarter cross-device bidding

Lotame’s identity graph helps match devices and behaviours, so you're not throwing budget at disconnected touchpoints. In tests, their segments held up to cookie-based performance and sometimes even edged them out on cost.

“With Lotame, our clients don’t need to wire up a Clean Room, CDP, or external DMP to run performance-based, highly targeted campaigns. It’s all built into the DSP along with our Audiences release, where you store buyer personas profiles separately from campaigns, saving loads of time for creative testing and new launches.”

Javad Huseinov

Product Owner at Epom DSP

How Lotame Segments Work in Epom DSP

One of the biggest updates in our Epom DSP 7.1 is the new Audiences module, featuring full integration with Lotame segments.

These segments are built from billions of data points and are constantly updated to reflect real-world user behavior — from lifestyle habits to product intent. With this update, you can now tap into these segments directly inside your Epom DSP campaigns.

How to Build Audiences Using Lotame Segments

You’ll see a new section in the campaign editor called “Lotame Segments.” This is where you'll choose who sees your ads. You can build audiences with up to two groups of segments. Each group allows you to:

• Include up to 10 segments
• Exclude up to 15 segments

Segments within one group use OR logic (any match passes). The two groups are combined with AND logic (both conditions must be true).

So you might show an ad to users who are interested in travel OR adventure gear, AND are parents OR frequently shop online.

Bidding Logic for Audiences Based on Lotame Segments

Each Lotame segment has its own price. Here’s how bidding works behind the scenes:

1. When an ad request comes in, the system checks which Lotame segments the user matches.
2. It finds the most expensive segment among them.
3. That segment’s cost is subtracted from your original bid.
4. If the new bid is still above the bid floor — you’re in the auction.

Why Pixalate: #1 Fraud Protection Tool Globally

Let’s get right to it: fraudulent traffic and ad viewability issues don’t just hurt performance, they tank your ROI. Pixalate offers multilayered protection against invalid traffic for the platforms who partner with them. Read on to learn how it's built for the job.

MRC-accredited across all channels

Pixalate is the only fraud solution that holds MRC accreditation across 20+ measurement areas spanning desktop, mobile web, in-app, and connected TV piracy detection. It’s also the first to earn accreditation for CTV SIVT (sophisticated invalid traffic) detection.

Pixalate automatically blocks over 40 forms of invalid traffic, all tied to certain measurement metrics. It happens across 80M+ domains, 5M+ apps, and 300M OTT devices, ensuring you get the result for each dollar invested.

Automated brand safety scoring

This #1 anti-fraud tool assigns brand safety risk scores to domains and apps based on historical data, content category, and ad visibility. This lets you automatically avoid placements that could hurt your brand or performance.

By processing over 2 trillion ad events every month, Pixalate identifies new fraud schemes in real time. Such proactive monitoring ensures Epom filters out bad traffic before bids are placed, not after damage is done.

Advanced bidding and analytics for viewability

Fraud filtering is only part of the story. With Pixalate Analytics integrated into Epom DSP, you also get post-bid visibility into how your ads perform and whether they’re actually seen by real people.

Here’s what’s now in play:

• Fraud blacklists applied pre-bid. We automatically block known fraudulent domains, apps, and devices before bids are placed, using Pixalate’s continuously updated blacklist.
• Post-bid traffic analysis. By inserting Pixalate tags into served impressions, we can analyze the actual quality of traffic.
• Viewability measurement. It tells you the share of impressions that were truly viewable, broken down by format, device, and placement. This helps pinpoint which supply sources deliver.

This way, you get both pre-bid and post-bid protection with Pixalate, while viewability stops being just a guess. From now on, it’s carefully measured and attributed.

“With Pixalate integrated into Epom DSP, our clients no longer need to guess or doubt traffic quality. This big step is about giving advertisers confidence in every impression they buy, especially in high-risk zones like CTV, in-app, and non-mainstream verticals.”

Andrew Liulko

Head of Sales at Epom

What You Get with Lotame & Pixalate Integrated into Epom DSP

Find New Functionality Live in Your Account, Soon

We've already signed and completed the core integrations with Lotame and Pixalate. With the next update (coming very soon), you’ll be able to access new functionality associated with these partnerships inside your account. Once done, we’ll announce the exact completion date.

Not yet on board? Never too late to jump in, especially if you are truly tired of compromised performance, budget leaks, and generic targeting for your personalized creatives.

Our recent Audiences module combined with these immensely powerful integrations might make Epom a DSP you were looking for — and at the right price.