Kate Novatska

Explore new features in Epom DSP for optimized ad spend. 6.3 and 6.4 releases include Even Pacing, improved bidstream export, analytics data folding, and more.

Still searching for an explanation of digital OOH? You're at the right spot! Learn DOOH advertising, Dooh ad servers and how to become a pro at programmatic DOO...

Waterfall bidding or header bidding? What is best to use in 2024? Find the answer in this header bidding vs waterfall comparison article and boost your campaign...

A world without ad tags would be too sterile and boring — no flashing banners, no Youtube pre-rolls, and (!) no extra revenue for you. Since we're not liv...

A supply-side platform or SSP is a must-have programmatic tool for the supply side. But what if you could use your ad server as an SSP?

Ad server vs DSP, what media buying tool should you choose, and what will suit your business best? Become the expert in programmatic ad serving with this articl...

All about ad tech and ad serving technology: definition, key elements of the ecosystem, ad tech software specifics, and how to choose the best ad tech vendor

Why does a self-serve DSP lose to a white-label DSP? Do self-service DSPs have their specific use cases? Which DSP platform is better for your business? Find ou...

Did you know what is bidstream data in programmatic advertising? Find out the value of bidstream and how it's compared to other sources of data like DMP.

Learn how to start your own programmatic advertising agency based on white-label RTB technology and make money on selling traffic.

Check out 7 major tweaks of Epom white-label DSP 5.5 and see how it can improve your programmatic media buying.

Educate yourself about ad tech, programmatic, and advertising. Read 45 top digital advertising blogs to rise to the top of your industry.

A short guide on how your business can benefit from using HTML5 ads and how to serve these ad formats using templates.

A detailed comparison of CPM, CPC, CPA + 5 more pricing models to help you choose the right one.

Epom interviewed some major digital agencies about 2022. Performance, 3rd-party cookies, and programmatic among the highlights.

Epom, as the company with Ukrainian roots, stands with Ukraine. We gathered the list of ways to stop the war accessible to everyone.

Major ad tech predictions and programmatic trends summarized in a single article. Discover innovations to enrich your media buying in 2022.

Celebrating 10 years of Epom ad server, we decided to make a retrospective of its milestones from basic ad serving features to 3rd-party cookie support.

10+ sweet Cyber Monday & Black Friday marketing deals to enhance your digital marketing and advertising strategy.

Ad serving platforms offer many tools, but according to our recent research, there are five features that make ad networks' hearts skip a beat.

Explore how white-label software differs from solutions developed from scratch. Discover the advantages of buying a white-label DSP.

Welcome fresh and sleek Epom white-label DSP version 4.10. Inside: updated reporting, SKADNetwork attribution, 42matters integration, and more.

Discover the new features of Epom white-label DSP 4.7. Discover revamped bidding rules, custom roles for DSP rules, and bid request validator.

Learn the idea of geofencing & geo-targeting and their difference. FAQ, best practices, and guide on how to set up geofencing inside.

Wanna know how Epom made it through 2020? Check out our year summary to find out the greatest things that were done.

Ad retargeting is one of the most effective methods to increase site visitor conversions. Read on to what ad retargeting is and how it works.

From a buzzword to common practice: discover key programmatic in-housing stats for 2022-2023

The second iteration of the IAB TFC is here. Read our quick guide to how it differs from the last verison and how it will benefit those in the digital advertisi...

Discover top 5 new & old video ad formats that will be a good pick in 2023

What is a 3rd-party ad server and how does third-party ad serving work? Find out everything about third-party ad servers below.

Still have questions on what programmatic is and how to implement it properly? Read this article and find out twenty topical answers.

The most simple connected TV definition up to date. Fresh connected TV advertising infographic. Best CTV and OTT ad formats inside.

How to bid on traffic in a white-label DSP properly? Auction dynamics explained in 4 steps: bid request, bid response, win, impression.

Learn about cutting-edge strategies and tips for better advertising on the new podcast with Sergey Shchelkov.

What are rich media ads? Learn the features of rich media ads, how to use them, and how they differ from other ad formats.

Ready to see the most creative infographic about programmatic advertising? Check out Epom's Anatomy of Programmatic.

Ready to see the most creative infographic about programmatic advertising? Check out Epom's Anatomy of Programmatic.

Chrome has rolled out its SameSite cookie update on February 4, find out how it will impact you as a publisher or an ad tech agency.

What is an ad server and how does ad serving work? Find out answers to these questions as well as ad server benefits for ad networks.

Check out the best Epom product: a white-label DSP version 4.0. Inside: CPC bidding, push ads, analytics cross-linking, and iFrame URL.

You already run pre-roll ads. What about outstream video? Welcome a new video ad format to revolutionize your digital strategy.

Educate yourself about ad tech, programmatic, and advertising. Read 22 top digital advertising blogs to rise on top of your industry.

Want to start with programmatic ads, but have no idea how to create an ad campaign? Read this and learn how to set up an ad campaign in 10 min.

The white-label DSP 3.7 release is out! Upgrade your programmatic platform and get access to lifetime analytics, app info augmentor, and geofence targeting.

Programmatic ad buying has conquered the world. Is direct ad buying irrevocably off the game? Let's start a programmatic vs. direct battle.

Everybody in the advertising world wants to hit bullseye with their creative. But only a few know which weapon is the most capable to deliver it there. And how ...

Mobile app market grows by tens of billions each year, and so do the struggles of mobile marketers. Advancing your strategies of mobile user acquisition, you ca...

Epom becomes TAG Registered partner to contribute to promoting transparent advertising and eliminate fraudulent traffic, malware, and Internet piracy.

The Interscroller is an inline ad format, where content comes into view when the user scrolls the article or feed. See its main benefits and test-drive it for y...

An extremely detailed infographic shows facts and figures about Epom in 2017. See company's growth over this year, interesting facts and stats and what we're up...

Epom Ltd. is proud to announce that it has recently got a new certification from one of the world's largest advertising networks.

Aiming to simplify our clients' daily routine work and enable them to track ad performance accurately, the Epom Ad Server team has prepared a set of functional ...

Epom has added the brand-new feature, which allows transferring all tracked conversion data volumes automatically to proprietary or 3-rd party ad serving soluti...

Epom team is delighted to announce the brand-new beneficial feature for clients, which allows tracking the actual value of conversions and increasing received R...

We're incredibly excited to share the good news: Epom has recently upgraded its ad serving technology to enable clients reach up even better results.Being absol...