Kate Novatska

Your campaign report has no ad fraud column. Here's what the CTR-to-conversion gap is telling you ? and how ad fraud prevention closes it before the next campai...

Epom DSP 8.2 brings always-on budgets, organized SSP labels with role-based visibility, one-click audience duplication, and smarter workspace tools.

Epom Ad Server 143 adds 51Degrees device detection, Pixalate traffic risk scoring, CPC/CPV pricing, dynamic price rules, and first-party data activation.

A supply-side platform or SSP is a must-have programmatic tool for the supply side. But what if you could use your ad server as an SSP?

Ad blockers cost publishers billions. Learn practical strategies to recover ad revenue and adapt monetization to ad-blocking reality.

Epom Ad Platform 7.2.4 brings post-bid optimization and team access levels to the table, along with onboarding and client-side conversion tracking.

Epom DSP 7.2 gives you structured budget management: create time-bound budgets, monitor spend in real time, and run campaigns with precision.

Discover the differences between programmatic and direct media buying, their pros and cons, and learn which fits your advertising goals best. Read now!

Learn how server-to-server conversion tracking works for programmatic ads and collect accurate conversion data using postback URLs.

Stay ahead with key programmatic advertising trends. Discover insights to optimize your ad strategy and excel at your ad campaigns.

Epom DSP now integrates with Lotame and Pixalate, bringing advanced audience targeting and MRC-accredited fraud protection to every campaign.

Epom white-label DSP 7:1 offers one major feature: Audiences. Bid on multiple audiences within a single campaign and fine-tune with precision.

Learn how to create impactful HTML5 ads. Discover how to serve interactive banners using templates and improve user engagement with practical tips.

Discover the key differences between ad servers and demand-side platforms to find the best fit for your business goals in advertising.

Understand CPC, CPM, CPA, and modern ad payment models like CPV, CPI, and CPH. Compare strategies, learn cost per mille formula, and avoid overspend.

A world without ad tags would be too sterile and boring — no flashing banners, no Youtube pre-rolls, and (!) no extra revenue for you. Since we're not liv...

Epom white-label DSP 6.9.5 adds up segment download permissions, targeting expansion, and new taxonomy support — all to enhance your daily ops.

How to start a programmatic media agency for $5000: which niche to choose, how to afford ad tech and a team; build your programmatic marketing agency today!

Unleash the power of programmatic geofencing. Learn how to use geofencing ads, how they differ from geotargeting ads and how to use each in the best way possibl...

Discover practical strategies for CTV advertising that engage viewers and maximize impact. Read the comprehensive guide to using a CTV ad server

Epom white-label DSP 6.9.2 introduces HTML5 creative support, click-to-bid optimization, currency exchange updates, and data export — all you need to enga...

What is a 3rd-party ad server and how does third-party ad serving work? Find out everything about third-party ad servers below.

Explore new features in Epom DSP for optimized ad spend. 6.3 and 6.4 releases include Even Pacing, improved bidstream export, analytics data folding, and more.

Still searching for an explanation of digital OOH? You're at the right spot! Learn DOOH advertising, Dooh ad servers and how to become a pro at programmatic DOO...

Why does a self-serve DSP lose to a white-label DSP? Do self-service DSPs have their specific use cases? Which DSP platform is better for your business? Find ou...

Did you know what is bidstream data in programmatic advertising? Find out the value of bidstream and how it's compared to other sources of data like DMP.

Check out 7 major tweaks of Epom white-label DSP 5.5 and see how it can improve your programmatic media buying.

Epom, as the company with Ukrainian roots, stands with Ukraine. We gathered the list of ways to stop the war accessible to everyone.

Explore how white-label software differs from solutions developed from scratch. Discover the advantages of buying a white-label DSP.

Welcome fresh and sleek Epom white-label DSP version 4.10. Inside: updated reporting, SKADNetwork attribution, 42matters integration, and more.

Discover the new features of Epom white-label DSP 4.7. Discover revamped bidding rules, custom roles for DSP rules, and bid request validator.

Wanna know how Epom made it through 2020? Check out our year summary to find out the greatest things that were done.

The second iteration of the IAB TFC is here. Read our quick guide to how it differs from the last verison and how it will benefit those in the digital advertisi...

Discover top 5 new & old video ad formats that will be a good pick in 2023

How to bid on traffic in a white-label DSP properly? Auction dynamics explained in 4 steps: bid request, bid response, win, impression.

Learn about cutting-edge strategies and tips for better advertising on the new podcast with Sergey Shchelkov.

What are rich media ads? Learn the features of rich media ads, how to use them, and how they differ from other ad formats.

Chrome has rolled out its SameSite cookie update on February 4, find out how it will impact you as a publisher or an ad tech agency.

Check out the best Epom product: a white-label DSP version 4.0. Inside: CPC bidding, push ads, analytics cross-linking, and iFrame URL.

Educate yourself about ad tech, programmatic, and advertising. Read 22 top digital advertising blogs to rise on top of your industry.

Want to start with programmatic ads, but have no idea how to create an ad campaign? Read this and learn how to set up an ad campaign in 10 min.

The white-label DSP 3.7 release is out! Upgrade your programmatic platform and get access to lifetime analytics, app info augmentor, and geofence targeting.

Epom becomes TAG Registered partner to contribute to promoting transparent advertising and eliminate fraudulent traffic, malware, and Internet piracy.

The Interscroller is an inline ad format, where content comes into view when the user scrolls the article or feed. See its main benefits and test-drive it for y...

Epom Ltd. is proud to announce that it has recently got a new certification from one of the world's largest advertising networks.

Aiming to simplify our clients' daily routine work and enable them to track ad performance accurately, the Epom Ad Server team has prepared a set of functional ...

Epom has added the brand-new feature, which allows transferring all tracked conversion data volumes automatically to proprietary or 3-rd party ad serving soluti...

Epom team is delighted to announce the brand-new beneficial feature for clients, which allows tracking the actual value of conversions and increasing received R...

We're incredibly excited to share the good news: Epom has recently upgraded its ad serving technology to enable clients reach up even better results.Being absol...