Ad Server Roles and Permissions: How to Control What Every Client Sees
Sep 28, 2026 12 min read
Ad server roles and permissions decide what every publisher and advertiser sees. Four setups networks build, and how to mask your margin.
Latest posts by Kate Novatska
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Endemic Advertising: Turning Your Web App Audience Into Premium Ad Revenue
Sep 25, 2026 14 min readEndemic advertising lets niche platforms sell their own audience at premium rates. Learn what it earns, which platforms it suits, and how to run it.
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Release 151: Epom Ad Server Now Sells Through Header Bidding
Sep 22, 2026 7 min readEpom Ad Server now sells your inventory through Prebid, ahead of Google Ad Manager. One line item, one script, five ways to integrate.
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Epom DSP 8.9: Set Your Goal, Let Epom Optimize The Rest
Sep 10, 2026 6 min readEpom DSP 8.9 adds goal-based campaign setup (awareness, visits, conversions) and unifies analytics, budgets, and capping on billable events. Try Epom free.
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Log Level Data: How to Make Better Ad Serving Decisions With AI
Sep 10, 2026 15 min readLog level data gives you one row per impression, click and conversion. See what is in an event level data row, who uses it, and how to export yours.
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Best White-Label Ad Servers for Publishers: 8 Platforms, One Right for You
Sep 08, 2026 16 min readThe right ad server for publishers depends on how you sell. Eight platforms sorted by business type — independent, reseller, niche vertical. Find yours.
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Post-Click vs Post-View Conversions Are Here — And What They Change for Your Payouts
Sep 04, 2026 9 min readEpom Ad Server now records whether each conversion followed a click or a view, so you can pay partners for what they drove. See what changed in your reports.
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Google IMA Now Reports Your Video Viewability in Epom Ad Server
Sep 01, 2026 4 min readVideo viewability now works on Google IMA and Open Measurement players, VAST 2.0 to 4.3 are all served and validated, and broken tags are fixed.
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Ad Server vs. DSP: Which Tool Suits Your Ad Network Better?
Aug 17, 2026 10 min readDiscover the key differences between ad servers and demand-side platforms to find the best fit for your business goals in advertising.
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The New Epom Ad Server Interface & What It Changes for Your Daily Ops
Aug 13, 2026 8 min readThe new Epom ad server UI tells you what stopped your banner, loads the dashboard in a second, and saves the funnels you used to rebuild every time. See what ch...
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How to Build an Ad Network: The Complete 2026 Founder's Guide
Aug 07, 2026 16 min readDiscover how to build your own ad network: choosing niche, publishers, tech stack, compliance, and scale. See how real networks launch.
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How to Build a Gambling Ad Network Without Building the Stack
Aug 06, 2026 17 min readHow to build a gambling or betting ad network: revenue models, geo controls, FTD tracking, and build vs white-label costs for iGaming ad server.
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How to Build an Adult Ad Network as a Publisher
Aug 05, 2026 17 min readHow to build an adult ad network: business model, pricing, setup steps, fraud and compliance. Compare adult ad servers before you build.
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Epom DSP 8.8: Launch A Campaign In Five Guided Steps
Jul 30, 2026 7 min readEpom DSP 8.8 rebuilds campaign setup into a guided five-step flow with a quick-launch wizard, plus in-flow audiences, budgets, and traffic. Try Epom free.
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AdButler Alternatives for Ad Networks: 7 Options Compared in 2026
Jul 24, 2026 15 min readCompare AdButler alternatives for ad networks on pricing, white-label depth, and support. Find your fit and book a demo with Epom.
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Ad Inventory Management for Publishers: Best Practices and How to Start
Jul 07, 2026 13 min readLearn how publishers can forecast, segment, price, and optimize ad inventory management to improve fill rates, CPMs, and revenue.
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How to Use Attribution Modelling to Make Better Budget Decisions
Jul 02, 2026 13 min readLearn how to use attribution modelling to compare channels, choose the right model, and improve campaign decisions. Build a smarter measurement setup.
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Ad Frequency Best Practices: A Guide for DSP Buyers in 2026
Jun 24, 2026 11 min readAd frequency best practices: set caps by goal, prevent ad fatigue, and balance frequency vs. recency in your DSP. Try Epom free.
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Epom DSP 8.6: Draw Custom Targeting Zones, Automate VAT, and Clone User Roles
Jun 23, 2026 4 min readEpom DSP 8.6 brings polygon targeting via GeoJSON, automatic VAT through Stripe Tax, one-click role cloning, and safer audience targeting. Try Epom free.
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How to Set Up Your First Programmatic Campaign in 3 Steps
Jun 05, 2026 12 min readWant to run ads beyond Facebook and Google? Learn how to set up your first programmatic campaign in 30 minutes step by step, no technical background needed.
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Epom Ad Server Now Scans DSP Creatives Before They Win the Auction
May 13, 2026 8 min readEpom Ad Server now scans every DSP creative before it wins the auction. Unsafe creatives are blocked automatically, and the runner-up bid fills the slot.
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Epom DSP 8.3 & 8.4: New Creative Library and Platform Localization
May 11, 2026 4 min readEpom DSP 8.3 and 8.4 bring bulk creative creation, folder-based creative library, campaign-level targeting filters, platform localization in 7 languages, and cr...
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Ad Fraud Protection in 2026: Why Detection Is Already Too Late
May 01, 2026 12 min readYour campaign report has no ad fraud column. Here's what the CTR-to-conversion gap is telling you — and how ad fraud prevention closes it before the next campai...
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Epom DSP 8.2: Always-On Budgets and Full Control Over Your Traffic Sources
Mar 30, 2026 6 min readEpom DSP 8.2 brings always-on budgets, organized SSP labels with role-based visibility, one-click audience duplication, and smarter workspace tools.
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Epom Ad Server 143: New Tools for Device Intelligence & Fraud Control
Mar 23, 2026 4 min readEpom Ad Server 143 adds 51Degrees device detection, Pixalate traffic risk scoring, CPC/CPV pricing, dynamic price rules, and first-party data activation.
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What is a Supply-Side Platform, and When Publishers Need It
Jan 27, 2026 12 min readA supply-side platform or SSP is a must-have programmatic tool for the supply side. But what if you could use your ad server as an SSP?
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5 Effective Strategies for Publishers to Bypass Ad Blockers
Jan 22, 2026 10 min readAd blockers cost publishers billions. Learn practical strategies to recover ad revenue and adapt monetization to ad-blocking reality.
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Epom Ad Platform 7.2.4: Meet Post-Bid Viewability Optimizaton & Team Access Levels
Jan 12, 2026 6 min readEpom Ad Platform 7.2.4 brings post-bid optimization and team access levels to the table, along with onboarding and client-side conversion tracking.
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Epom DSP 7.2.2 Introduces Budgets: A Dedicated Space for Spend Control
Nov 11, 2025 10 min readEpom DSP 7.2 gives you structured budget management: create time-bound budgets, monitor spend in real time, and run campaigns with precision.
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Direct vs Programmatic Advertising: Is It Really a Choice in 2026?
Oct 02, 2025 11 min readDiscover the differences between programmatic and direct media buying, their pros and cons, and learn which fits your advertising goals best. Read now!
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How Postback Tracking Secures Your Conversions When Pixels & Cookies Fail
Sep 29, 2025 11 min readLearn how server-to-server conversion tracking works for programmatic ads and collect accurate conversion data using postback URLs.
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Programmatic Advertising Trends 2025: CTV, AI, and the Future of DSPs
Sep 25, 2025 11 min readStay ahead with key programmatic advertising trends. Discover insights to optimize your ad strategy and excel at your ad campaigns.
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Epom x Lotame & Pixalate: Richer Targeting, Safer Traffic
Aug 27, 2025 4 min readEpom DSP now integrates with Lotame and Pixalate, bringing advanced audience targeting and MRC-accredited fraud protection to every campaign.
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From Targeting to Audiences: Epom DSP Just Got a Major Upgrade
Aug 06, 2025 5 min readEpom white-label DSP 7:1 offers one major feature: Audiences. Bid on multiple audiences within a single campaign and fine-tune with precision.
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What Are HTML5 Ads and How to Serve Them Code-Free
Aug 04, 2025 9 min readLearn how to create impactful HTML5 ads. Discover how to serve interactive banners using templates and improve user engagement with practical tips.
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CPM, CPC, CPA: Which Ad Payment Model Works Best in 2025?
Aug 04, 2025 14 min readUnderstand CPC, CPM, CPA, and modern ad payment models like CPV, CPI, and CPH. Compare strategies, learn cost per mille formula, and avoid overspend.
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![What is an Ad Tag and How to Generate It [Examples Inside]](/images/blog/articles/what-is-an-ad-tag/Preview.webp "What is an Ad Tag and How to Generate It [Examples Inside]")
What is an Ad Tag and How to Generate It [Examples Inside]
Jun 17, 2025 10 min readA world without ad tags would be too sterile and boring — no flashing banners, no Youtube pre-rolls, and (!) no extra revenue for you. Since we're not liv...
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Epom DSP 6.9.5: Tweaks to Optimize Your Daily Ad Ops Routine
Jun 05, 2025 3 min readEpom white-label DSP 6.9.5 adds up segment download permissions, targeting expansion, and new taxonomy support — all to enhance your daily ops.
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How to Start Your Own Programmatic Media Agency with $5,000
May 28, 2025 14 min readHow to start a programmatic media agency for $5000: which niche to choose, how to afford ad tech and a team; build your programmatic marketing agency today!
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Unleash the Power of Location: Programmatic Geofencing vs. Geotargeting
May 27, 2025 9 min readUnleash the power of programmatic geofencing. Learn how to use geofencing ads, how they differ from geotargeting ads and how to use each in the best way possibl...
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Connected TV Advertising: The Golden Mine of Ad Tech
May 23, 2025 12 min readDiscover practical strategies for CTV advertising that engage viewers and maximize impact. Read the comprehensive guide to using a CTV ad server
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Epom WL DSP 6.9.2 or HTML5: Finally, Arrived
May 19, 2025 4 min readEpom white-label DSP 6.9.2 introduces HTML5 creative support, click-to-bid optimization, currency exchange updates, and data export — all you need to enga...
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7 Advantages of Using Third-Party Ad Servers for Brands & Networks
Apr 22, 2025 10 min readWhat is a 3rd-party ad server and how does third-party ad serving work? Find out everything about third-party ad servers below.
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Epom WL DSP 6.3 and 6.4: Meet Fresh Features for Smarter Ad Spend
Oct 18, 2024 4 min readExplore new features in Epom DSP for optimized ad spend. 6.3 and 6.4 releases include Even Pacing, improved bidstream export, analytics data folding, and more.
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The World is Your Ad Slot: What are Digital OOH Ads & How to Launch a Programmatic DOOH Campaign in 2024!
Sep 10, 2024 18 min readStill searching for an explanation of digital OOH? You're at the right spot! Learn DOOH advertising, Dooh ad servers and how to become a pro at programmatic DOO...
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![5 Reasons Why White-Label DSP Beats Self-Serve DSP Hands Down [Quiz]](/images/blog/articles/5-key-differences-between-white-label-DSP-vs-self-serve-DSP/Preview.webp "5 Reasons Why White-Label DSP Beats Self-Serve DSP Hands Down [Quiz]")
5 Reasons Why White-Label DSP Beats Self-Serve DSP Hands Down [Quiz]
Jan 18, 2024 12 min readWhy does a self-serve DSP lose to a white-label DSP? Do self-service DSPs have their specific use cases? Which DSP platform is better for your business? Find ou...
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Epom White-Label DSP 5.5 or 7 Major Tweaks to Make Your Life Easier
Jun 09, 2023 10 min readCheck out 7 major tweaks of Epom white-label DSP 5.5 and see how it can improve your programmatic media buying.
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Epom Stands With Ukraine, and So Can You
Mar 03, 2022 6 min readEpom, as the company with Ukrainian roots, stands with Ukraine. We gathered the list of ways to stop the war accessible to everyone.
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White-Label Ad Tech Software or Develop It From Scratch? The Definite Answer
Aug 23, 2021 12 min readExplore how white-label software differs from solutions developed from scratch. Discover the advantages of buying a white-label DSP.
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Check the Next Chapter of Our Story: Epom DSP 4.10
Jul 05, 2021 4 min readWelcome fresh and sleek Epom white-label DSP version 4.10. Inside: updated reporting, SKADNetwork attribution, 42matters integration, and more.
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Epom DSP 4.7: Revamped Bidding Rules, Bid Floor Price Optimizer & More
Feb 09, 2021 5 min readDiscover the new features of Epom white-label DSP 4.7. Discover revamped bidding rules, custom roles for DSP rules, and bid request validator.
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Summing up Epom's 2020: 13 Self-Awards of the Year
Dec 24, 2020 5 min readWanna know how Epom made it through 2020? Check out our year summary to find out the greatest things that were done.
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What is the IAB TFC 2.0 Framework? Epom Joins the Party
Oct 13, 2020 8 min readThe second iteration of the IAB TFC is here. Read our quick guide to how it differs from the last verison and how it will benefit those in the digital advertisi...
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5 Winning Ad Formats for Video Advertising in 2023
Oct 01, 2020 10 min readDiscover top 5 new & old video ad formats that will be a good pick in 2023
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Top 5 Reasons You Can't Bid on Traffic in a White-Label DSP
Jun 16, 2020 7 min readHow to bid on traffic in a white-label DSP properly? Auction dynamics explained in 4 steps: bid request, bid response, win, impression.
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How to Save up to $36,000 on Advertising? The MarTech Podcast with Epom's Sergey Shchelkov
Jun 04, 2020 5 min readLearn about cutting-edge strategies and tips for better advertising on the new podcast with Sergey Shchelkov.
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What Are Rich Media Ads? Outperform Banners by 267%
May 14, 2020 10 min readWhat are rich media ads? Learn the features of rich media ads, how to use them, and how they differ from other ad formats.
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Chrome's SameSite Cookie Changes - What Do They Mean for Ad Tech?
Feb 13, 2020 4 min readChrome has rolled out its SameSite cookie update on February 4, find out how it will impact you as a publisher or an ad tech agency.
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Greet CPC Bidding and 7 Other Goodies in Epom DSP 4.0
Jan 21, 2020 6 min readCheck out the best Epom product: a white-label DSP version 4.0. Inside: CPC bidding, push ads, analytics cross-linking, and iFrame URL.
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Say Hello to Epom White-Label DSP 3.7: 9 New Features to Improve Your Media Buying
Oct 16, 2019 9 min readThe white-label DSP 3.7 release is out! Upgrade your programmatic platform and get access to lifetime analytics, app info augmentor, and geofence targeting.
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Epom Ad Server becomes TAG Registered Partner
Jun 21, 2018 2 min readEpom becomes TAG Registered partner to contribute to promoting transparent advertising and eliminate fraudulent traffic, malware, and Internet piracy.
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Meet Interscroller: an Elegant Alternative to Interstitial
Jan 16, 2018 2 min readThe Interscroller is an inline ad format, where content comes into view when the user scrolls the article or feed. See its main benefits and test-drive it for y...
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Epom became a certified Yahoo vendor
Apr 12, 2016 1 min readEpom Ltd. is proud to announce that it has recently got a new certification from one of the world's largest advertising networks.
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Epom Ad Server Introduces New Features for Clients
Dec 23, 2014 2 min readAiming to simplify our clients' daily routine work and enable them to track ad performance accurately, the Epom Ad Server team has prepared a set of functional ...
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Epom Introduces Piggyback Tracking Functionality
Jul 25, 2014 2 min readEpom has added the brand-new feature, which allows transferring all tracked conversion data volumes automatically to proprietary or 3-rd party ad serving soluti...
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Epom Adds Transaction Tracking
May 23, 2014 2 min readEpom team is delighted to announce the brand-new beneficial feature for clients, which allows tracking the actual value of conversions and increasing received R...
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Epom Ad Server Extends Functionality
Feb 12, 2014 2 min readWe're incredibly excited to share the good news: Epom has recently upgraded its ad serving technology to enable clients reach up even better results.Being absol...
