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AdTech Glossary
Find a definition to each tricky adtech term
A
- A/B Testing
- Above the fold (ATF)
- Account-Based Marketing
- Account Manager
- Acquisition
- Ad Agency
- Ad Audience
- Ad Blocker
- Ad Budget
- Ad Budget Optimization
- Ad Campaign
- Ad Campaign Optimization
- Ad Click
- Ad Delivery
- Ad Exchange
- Ad Formats
- Ad Impression
- Ad Injection
- Ad Inventory
- Ad Layout
- Ad Mediation
- Ad Markup
- Ad Metrics
- Ad Network
- Ad Opportunity
- Ad Ops
- Ad Placement
- Ad Relevance
- Ad Request
- Ad Rotation
- Ad Server
- Ad Spend
- Ad Tag
- Ad Tech
- Ad Tracking
- Ad View
- AdSense
- Adtech Platform
- Advertiser
- Advertiser Domain
- Agency Trading Desk (ADT)
- Affiliate Network
- Analytics Table Configuration
- Arbitrage
- Attribution
- Auction
- Auction Bid
- Audience Segmentation
- Audience Targeting
- Automatic Bidding
- Autopilot
- Awareness
B
- Banner Ad
- Banner Blindeness
- Behavioral Data
- Behavioral Targeting
- Below the fold (BTF)
- Bid
- Bid Caching
- Bid Depth
- Bid eCPM
- Bid Management
- Bid Price
- Bid Request
- Bid Shading
- Bidding Strategy
- Bidder
- Bid Modifiers
- Bid Responses
- Bidding Rules
- Bidstream Data
- Billable Impressions
- Billing Settings
- Blacklist
- Bot Traffic
- Brand Advertising
- Brand Safety
- Bundle ID
- Buyer Persona
- Buyer-Side Platform
C
- Call-to-Action (CTA)
- Campaign
- Capping
- Channel
- Check Time
- Churn Rate
- Clickbait
- Client-Side Header Bidding
- Click-Through Rate (CTR)
- Connected TV (CTV)
- Connector
- Consent Manager Platform (CMP)
- Cohort Audiences
- Contextual Targeting
- Conversion
- Conversion-Driven Campaign
- Conversion Rate
- Conversion Pixel
- Conversion Tracking
- Cookie
- Cost Per Acquisition (CPA)
- Cost Per Click (CPC)
- Cost Per Install (CPI)
- Cost Per Mille (CPM)
- Cost Per Order (CPO)
- Cost Per View (CPV)
- Creative
- Creative Library
- Creative Optimization
- Creative Tag
- Cross-Device Advertising
- Cross-Channel Advertising
- Customer Acquisition
- Customer Data Platform
- Customer Lifetime Value
- Customer Targeting
D
E
F
G
I
L
M
O
P
- Pageview
- Pause Creative
- Performance Advertising
- Pixel
- Pop-Up
- Popunder
- Post-Roll
- Post-Click Sales
- Postback
- Postback URL
- Pre-Roll
- Predicted Click-Through Rate
- Predictive Bidding
- Preferred Deals
- Premium Ad Inventory
- Private Marketplace (PMP)
- Programmatic
- Programmatic Advertising
- Programmatic Direct
- Programmatic Guaranteed
- Publisher
- Push
R
S
T
U
V
X