Maximize Your Site
Revenue with Ad
Server for Publishers

Epom ad server offers 4 pricing plans tailored for different purposes and businesses: Light, Growth, Pro, and Enterprise.

Monthly plans cost $250, $1000, and $2500 accordingly; the price for the Enterprise plan depends on your specific requests, so it is formed after you consult with the sales team.

Annual plans allow you to save 15% monthly, so the price is lower in this case: $212/mo, $850/mo, $2125/mo. The enterprise plan still needs to be discussed in person with the sales team, but the discount is available too.

A publisher ad server is a platform that helps publishers manage, deliver, and track ads on their websites or apps. While many ad networks exist for monetization, some website owners want more control and granularity and are looking for an autonomous solution.

Such a platform would allow the publisher to build their own Walled Garden and invite advertisers to buy directly from them. This autonomy often leads to a significant increase in revenue, as there is no revenue share involved.

An ad server for publishers allows you to manage inventory directly and assign banners to specific slots. For that, you should already have a network of advertisers that are willing to place their ads on your app or website. While it offers automation for optimization and targeting, it remains largely manual.

A supply-side platform sells placements programmatically. You set floor prices but don’t control the exact ads shown. Publisher sell audience and traffic here rather than inventory itself. Thus, programmatic selling automates the process, eliminating the need to find advertisers.

Open-source platforms might seem cost-effective initially, but require expenses for hosting, maintenance, and skilled technical stuff. Yes, they do offer greater customization, as you can change the source code yourself, but that comes with risks and higher long-term costs.

Hosted platforms like Epom provide ease of use, technical support, and maintenance, allowing you to focus on monetization. The monthly fee, such as $250, is often less than the combined costs of running an open-source solution. Considering these factors, a hosted solution is often a choice of the majority of publishers for its convenience.

Owning your ad server means you retain all ad revenue without sharing it with ad networks and supply-side platforms. Most providers here charge you only a fee for a platform use.

Next, you can optimize revenue from each placement with targeting, optimization, and prioritization. Implementing diverse ad formats, such as native ads, video ads, and rich media, can indirectly influence revenue by improving user experience and boosting ad engagement.

Insert ad tags or code snippets from Epom into your website's or app's code where you want ads to appear. Customize these tags for different placements and formats. Use action tracking pixels or scripts to monitor user interactions such as clicks and conversions.

Our Help Center provides detailed guidance, and our support team is available to assist with any technical challenges to ensure smooth integration.