Unleash the Full
Power of Your Ads
with Epom Ad Server

Epom ad server offers 4 pricing plans tailored for different purposes and businesses: Light, Growth, Pro, and Enterprise.

Monthly plans cost $250, $1000, and $2500 accordingly; the price for the Enterprise plan depends on your specific requests, so it is formed after you consult with the sales team.

Annual plans allow you to save 15% monthly, so the ad serving fees are lower in this case: $212/mo, $850/mo, $2125/mo. The enterprise plan still needs to be discussed in person with the sales team, but the discount is available too.

An ad server is an ad tech platform that allows publishers and advertisers to manage their ads, campaigns, and inventory with high precision. Ad servers were the first-ever advertising tools and are still used for direct deals and manual control over campaigns. Ad networks use the ad serving technology to match their clients in a single system and earn money on a margin set on a deal.

Ad serving technology is primarily used for direct deal management, meaning you have to know your partners in person and negotiate the costs of an ad placement before launching a campaign.

A demand-side platform (DSP) is a tool used for programmatic advertising, meaning the process happens here automatically, based solely on the advertiser’s targeting preferences and publisher’s inventory characteristics.

Thus, ad servers match the exact ads to placements, while DSPs match targeting to audiences. In the latter case, placement itself doesn’t play any significant role.

Depending on your needs and volumes, ad serving fees may range from free to thousands of dollars. The average typical fee for a hosted ad server is around $200-500. That’s for the basic package, while more advanced plans typically reach $1000-2000 in their pricing.

Epom offers cheap options starting from $212 for our Light plan and $850 for our Growth plan if you pay annually.

The ad serving technology offers you tons of opportunities to optimize your advertising strategy. The major benefits of using an ad server are complete control over your ad management, robust auto-optimization of your ad or placement performance, and a significant revenue boost if you run an advertising business.

Building the product from scratch gives you tremendous autonomy and control, although such a path is far from budget-friendly.

It may cost thousands for a super basic ad serving solution and millions for a sophisticated one. You’ll have to cover staff salaries, technical maintenance, hosting, and security expenses.

White-labeling can be an alternative to this. The technology is ready for you immediately: you just have to re-brand the platform as your own and customize the interface for your needs. Technical maintenance and updates stay on us. Meanwhile, you focus on growing your company.

Some of the best ad serving providers on the market include Google Ad Manager, Epom, AdButler, Kevel, AdGlare, and Revive, to list a few. All of them are different in terms of the companies they cater to, features, pricing, and overall product policies. You can check out our ad server platforms comparison to see which one might fit you best.

Reason 1: Ad servers are the industry’s golden standard for managing direct ad campaigns.

Reason 2 : Ad serving technology effectively improves performance and maximizes earnings from each ad placement.

If you’re:

• An advertiser who wants to run direct ad campaigns;
• A publisher who wants to link their ad placements with ads from demand partners;
• An ad network/agency who wants to match their clients’ demand & supply;

Then yes and yes, you need ad serving.

In simple terms, an ad server serves ads; this is called ad serving. The process is a staple of direct media buying – the type of ad deals where the publisher's and advertiser's ad servers connect with each other without any intermediaries.

Brands, publishers, ad networks/agencies – every business interested in direct media buying can benefit from the ad serving technology. It helps:

• Advertisers to structure their ad serving activities and decrease money lost due to a lack of data and human errors;
• Publishers to connect with multiple demand partners and manage mutual campaigns in one interface;
• Ad networks to match publishers and advertisers in a single dashboard, serve ads across different channels simultaneously, and monitor both publishers' and advertisers’ performance in real-time.

In a bundle, you use an ad server platform as a supply-side tool. SSP and DSP form a complete in-house programmatic stack, which means an automated, fast, and effortless connection of your advertisers to your ad placements.

An online advertising network is a business that matches the publisher’s inventory and advertiser’s demand and earns money from a deal margin.

Ad serving technology, on the other hand, is software that hosts information about ads and delivers advertising content to different digital platforms, websites, and mobile apps.