How to Build an Ad Server: 3 Ways From Hardest to Easiest
May 12, 20257 min read
How to Build an Ad Server: do you build in-house, with the help of API or simply rent a white-label one? Discover which option suits which business best and why
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7 Advantages of Using Third-Party Ad Servers for Brands & Networks
Apr 22, 202510 min readWhat is a 3rd-party ad server and how does third-party ad serving work? Find out everything about third-party ad servers below.
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White-Label SSP: A Tight Balance Between Freedom and Affordability
Apr 18, 20257 min readWhite-label SSP vs self-serve SSP vs in-house SSP: which is more affordable? Which gives you more options? Learn how to use an ad server as a white-label SSP
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So Long, Spreadsheet Queen: Farewell to Our Head of Content
Apr 11, 20253 min readAs our beloved Head of Content, Margaryta “Margo” Kaplia, sets off on her next adventure, we’re sending her off with a cocktail of nostalgia, ...
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How to Build Your Own Ad Network from Zero
Apr 06, 202510 min readHow to build your ad network: learn what tech you need, which niche to work in, who to hire, how to grow, optimize and advertise in this massive step-by-step gu...
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Epom WL DSP 6.8: A Menu of Refinements and Upgrades
Apr 04, 20258 min readEpom WL DSP 6.8: Discover what the Epom team has come up with in our new release. Inside, you’ll find long-awaited features, quality of life refinements a...
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Supply Path Optimization: How to Bring Order to Your Media Buying
Mar 27, 20258 min readLearn what supply path optimization is. Discover how both advertisers and publishers may benefit from optimizing the programmatic chain and cut unnecessary cost...
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How to Choose Ad Server in 2025: Pro Tips, Hidden Traps & Smart Picks
Mar 20, 202511 min readAd servers are key to increasing revenue for publishers and optimizing ad performance for advertisers. Find your answer on how to choose ad server that suits yo...