Epom Blog

Epom white-label DSP 7:1 offers one major feature: Audiences. Bid on multiple audiences within a single campaign and fine-tune with precision.

Media buying tools can help achieve any campaign goal, from attracting visitors to stimulating purchases. Learn more about media buying platforms with us!

Learn how to create impactful HTML5 ads. Discover how to serve interactive banners using templates and improve user engagement with practical tips.

Discover the key differences between ad servers and demand-side platforms to find the best fit for your business goals in advertising.

Discover the key essentials of programmatic advertising, its benefits, and challenges. Enhance your understanding and make informed decisions.

Understand CPC, CPM, CPA, and modern ad payment models like CPV, CPI, and CPH. Compare strategies, learn cost per mille formula, and avoid overspend.

Discover if a data management platform is a viable option in current ad tech. Learn the difference between dmp vs cdp, when to use a DMP and how to build your o...

How do you build a first-party data strategy? Learn how first-party advertising differs from other data types, what its pros & cons are, and how to use it effec...