CPM vs RPM Debate: Balancing Metrics for Maximizing Earnings
Nov 20, 20249 min read
The main goal of every publisher is to maximize revenues. Read this article to discover how solving the CPM vs RPM dilemma helps achieve this objective!
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![How Often Do You Click? What Is CTR: Massive Tutorial [+ Calculator Inside]](/resources/blogArticles/click-through-rate/Preview.webp "How Often Do You Click? What Is CTR: Massive Tutorial [+ Calculator Inside]")
How Often Do You Click? What Is CTR: Massive Tutorial [+ Calculator Inside]
Nov 18, 20249 min readWhat Is CTR? How do you calculate? Why is CTR for search and display ads different and how to improve both? It’s time to answer these questions – cl...
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Bid Shading Alchemy: Turning Your Cost Management Strategy into Gold
Nov 12, 202410 min readEvery buyer wants to prevent overpaying for ad inventory, and bid shading programmatic tools can help. What’s that, and how do they work? Stay with us to ...
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Beyond Play Button: Outstream Video Advertising Under Spotlight
Nov 05, 202410 min readIf you're looking to expand your campaigns beyond instream ads, outstream video advertising can be a perfect option. Keep reading to find out about its benefits...
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Dream on the Screen: Crafting Your TV Media Buying Strategy
Nov 04, 202411 min readIs traditional TV still a thing in advertising? And how does it work compared to digital TV? What do CTV and OTT mean? Read about it in our TV media buying guid...
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Brand Advertising vs. Performance Advertising: Fight!
Oct 24, 202410 min readBrand advertising vs performance advertising: what are the benefits and challenges of each? When to use them? Is there any middle ground? Find out in the articl...
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Epom WL DSP 6.3 and 6.4: Meet Fresh Features for Smarter Ad Spend
Oct 18, 20244 min readExplore new features in Epom DSP for optimized ad spend. 6.3 and 6.4 releases include Even Pacing, improved bidstream export, analytics data folding, and more.
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Turn Up the Volume: How Programmatic Audio Can Transform Your Ad Campaigns
Oct 17, 202410 min readWe're witnessing a surge in audio content, generating opportunities for marketers. Read the article to learn how to benefit from programmatic audio advertising!