
Ad Network vs Ad Exchange: Where Ads Go Speed Dating and How They Find Their Match
Monetizing ad inventory and finding the best way to launch campaigns require solving the ad network vs ad exchange dilemma. Read this article to get the answer!
Boost your ad tech & programmatic knowledge with deep-level industry insights.
Monetizing ad inventory and finding the best way to launch campaigns require solving the ad network vs ad exchange dilemma. Read this article to get the answer!
Advertising technologies are evolving, from AI-based optimization to contextual targeting. Read the article to stay ahead in the next chapter of programmatic DS...
Epom DSP 6.6 is here! Discover powerful new features, enjoy smarter automation, better targeting, and more control — everything you need for next-level ad...
A strong brand reputation and emotional connection with customers benefit the company greatly. Read this article to find out how brand advertising helps you win...
Ad tech in 2025 is a wild environment, and you’d better get ready for it. CTV, consolidation, AI and the death of privacy – find out what to wait fo...
What are fallacies in advertising? What types are there? How do companies use them? Time to discover the advertiser’s best-kept secret and learn 14 exampl...
If you’re a publisher looking for a way to maximize revenues without much hustle, ad mediation may be the right thing to try. Read the article to learn mo...
Check out Epom WL DSP 6.5 powerful features: from Even Pacing for perfect ad delivery to improved Autopilot and bidstream. Elevate your campaign game.