Ad Server for Publishers: 5 Non-Obvious Factors to Make Your Choice
Oct 09, 20258 min read
Explore the top ad servers with our comprehensive guide for publishers. Find the right fit for your needs and boost your ad performance today!
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Outstream Video Ads: Moving Beyond the Limitations of Pre-Roll
Oct 06, 202512 min readLearn what outstream video ads are, see real-world examples, compare outstream vs instream, and explore benefits for brands & publishers. Start testing now!
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Brand Safety Programmatic: Your Guide to Ad Fraud Prevention and Winning Users' Trust
Oct 03, 202511 min readDiscover how to ensure brand safety in programmatic advertising. Learn about ad fraud prevention tools, safe traffic, and Epom' solutions.
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Direct vs Programmatic Advertising: Is It Really a Choice in 2026?
Oct 02, 202511 min readDiscover the differences between programmatic and direct media buying, their pros and cons, and learn which fits your advertising goals best. Read now!
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In-House Programmatic Buying: Starter's Guide
Sep 30, 202510 min readWhat is in-house programmatic? How do advertisers buying media programmatically approach this method? Discover everything you need to know about in-housing in 2...
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10 Best DSPs on the Market in 2025 & How to Choose Yours
Sep 30, 202517 min readExplore top DSPs for effective bidding in 2025. Find out the full list of best demand-side platforms on the market and how to choose the right one.
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How Postback Tracking Secures Your Conversions When Pixels & Cookies Fail
Sep 29, 202511 min readLearn how server-to-server conversion tracking works for programmatic ads and collect accurate conversion data using postback URLs.
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Programmatic Advertising Trends 2025: CTV, AI, and the Future of DSPs
Sep 25, 202511 min readStay ahead with key programmatic advertising trends. Discover insights to optimize your ad strategy and excel at your ad campaigns.