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Advertising technologies are evolving, from AI-based optimization to contextual targeting. Read the article to stay ahead in the next chapter of programmatic DS...
Epom DSP 6.6 is here! Discover powerful new features, enjoy smarter automation, better targeting, and more control — everything you need for next-level ad...
![Brand Advertising: The Game of Building Customer Trust and Increasing Revenues [+ 3 Must-See Examples]](/resources/blogArticles/brand-advertising/Preview.webp "Brand Advertising: The Game of Building Customer Trust and Increasing Revenues [+ 3 Must-See Examples]")
A strong brand reputation and emotional connection with customers benefit the company greatly. Read this article to find out how brand advertising helps you win...
Ad tech in 2025 is a wild environment, and you’d better get ready for it. CTV, consolidation, AI and the death of privacy – find out what to wait fo...
![Sweet Lies or Effective Persuasion? Meet Fallacies in Advertising [+14 Examples Inside]](/resources/blogArticles/fallacies-in-advertising/Preview.webp "Sweet Lies or Effective Persuasion? Meet Fallacies in Advertising [+14 Examples Inside]")
What are fallacies in advertising? What types are there? How do companies use them? Time to discover the advertiser’s best-kept secret and learn 14 exampl...
![Ad Mediation Workout: How to Boost Your Mobile App Revenues [+ 5 Platform Examples]](/resources/blogArticles/ad-mediation/Preview.webp "Ad Mediation Workout: How to Boost Your Mobile App Revenues [+ 5 Platform Examples]")
If you’re a publisher looking for a way to maximize revenues without much hustle, ad mediation may be the right thing to try. Read the article to learn mo...
Check out Epom WL DSP 6.5 powerful features: from Even Pacing for perfect ad delivery to improved Autopilot and bidstream. Elevate your campaign game.
The Privacy Sandbox finally explained: what does Google’s initiative consist of, how does it work, and how does the programmatic auction go inside the Pri...