The Ultimate Demand-Side Platform Comparison
We picked and compared 9 leading DSPs, their features, strong and weak suits, prices and many other aspects you can find in this free guide. Check out this comprehensive DSP comparison crafted by Epom Team with love!
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DSP Comparison: What's Inside? [PDF]
Look through our in-depth 30+ page analysis dissecting
the top-9 demand-side platforms available.
Highlighted features include:
- Ad formats, channels, placement types and other creative features
- Pricing models and optimization
- Analytics, tracking, and reporting
- Targeting and real-time bidding
- Data solutions and traffic
- White-labeling and customization
... and many more!
A Sneak Peak Into the Core
Take a look at what we’ve prepared for you in
this value-packed guide.
Download PDF to see every aspect and feature analyzed in DSPs.
A Quick Comparison Chart of
Top-3 Epom Competitors
Here is a short demand-side platform comparison table of Epom vs. other DSPs to which
our clients compare us the most. Check their major features and prices below.
| Epom | AdLib | SmartyAds | Targetoo | |
| Media Buying Channels | Desktop, mobile, video, CTV (OTT) | Desktop, mobile, audio, video, CTV, DOOH | Desktop, mobile, audio, video | Desktop, mobile, audio, video, CTV, DOOH |
| Ad Formats & Other Creatives Features | ||||
| Pricing Models | CPM, CPC | CPA/CPI | CPM | CPM, CPO/CPD |
| Optimization | Capping, bidding rules, | bidding modifiers, bid floor price | Capping, AI/machine learning algorithms | Capping, bidding rules, dynamic bid optimization, second price, predictor, WinRate, optimizer |
| Analytics and Tracking: | ||||
| Real-time analytics | ||||
| Mobile-specific analytics | ||||
| Video analytics | ||||
| Conversion tracking | ||||
| Reporting |
| Data Solutions | Bidstream, 1st-party data integration | DMP | Bidstream, DMP, 1st-party data integration | DMP |
| Targeting Options: | ||||
| Geographic | ||||
| Device | ||||
| Time | ||||
| Contextual | ||||
| Demographic | Only gender & age | No, but possible with DMP | ||
| Behavioral | ||||
| Retargeting | ||||
| Other types of targeting | OS & Browser, Geofence, Language, IAB category, Stores, etc. | Weather targeting | Language, OS & browser, connection types, GPS targeting, IAB categories | Interest, language, connection, carrier, weather, app name, site url, models, publisher, type of user ID |
| Traffic: | ||||
| Provided traffic | ||||
| Traffic verticals | Mainstream & specific | Not specified | Not specified | Mainstream & specific |
| Custom SSP connections | ||||
| Private marketplace | ||||
| Suppression lists | ||||
| White-Labeling Conditions | Company info and domain, logo, colors, images, text and its position, etc. | Company's name, logo, colors, and domain | Company info, logo, colors, images | Colors, DNS settings, custom terms and conditions and platform interface setup |
| Feature customization | On request | On request | On request | |
| Admin Panel & Level of Control | ||||
| User management | ||||
| Request validator | ||||
| Billing settings | ||||
| Traffic quality scanning | GeoEdge | Not specified | GeoEdge | |
| Other admin settings | User roles & permissions, Self-serve advertiser accounts | Not specified | Not specified | |
| Free Trial | 14 days | 30 days | Not specified | |
| Cost per Month (Min Price) | $250/mo | $499/mo | $3000 (set up fee) | $500 min payment, hidden markup |
If you are a representative of one of the companies and feel like information about your product was misrepresented, please don’t hesitate to contact us.
Short Overview of the Selected
DSPs’ Superpowers
We analyzed the features of 20 demand-side platforms on the market and picked the coolest!
See their superpowers and find the best tool for your media buying activities.
Superpowers:
- Many admin settings and high level of control
- Customization and on-demand dev
- Custom SSP connection and traffic
Superpowers:
- Variety of media buying channels
- Modern and clean UI
- Extensive set of ad formats
Superpowers:
- Extensive white-label customization
- Full-stack offer (DMP, SSP and DSP4 included)
- Custom feature development
Superpowers:
- Good media planning
- Data building
- Extensive targeting options
Choose the top-notch
DSP painlessly with
Epom comparison guide
FAQ
A demand-side platform (DSP) is an adtech tool advertisers, and agencies use to buy advertising inventory, typically in real-time bidding (RTB) environments, across multiple ad exchanges, networks, and publishers.
DSPs provide advertisers with tools to manage their ad campaigns. These tools include targeting specific audiences, setting bid prices, optimizing campaign performance, and analyzing results. They help advertisers to reach their target audience across various channels, such as display, mobile, video, while saving their budget spend.
DSPs use algorithms to analyze various factors in real time to determine the optimal bid for each ad impression. These factors may include the advertiser's campaign goals, target audience, performance data, ad placement, impression context, etc. DSPs aim to reach the desired audience and achieve the advertiser's campaign objectives within their budget.
Building a demand side platform involves several key steps:
- Determine the features you want your DSP to have (targeting options, real-time bidding capabilities, reporting and analytics, scalability, and integration with ad exchanges and data providers).
- Choose the technologies that align with your requirements, such as data management platforms (DMPs), and analytics tools.
- Build the DSP infrastructure, including user interfaces for advertisers to manage their campaigns, integration with ad exchanges and data sources, algorithms for bidding and optimization, and reporting and analytics capabilities.
- Thoroughly test the platform to ensure functionality, performance, and scalability. Iterate and optimize based on user feedback and performance data.
- Deploy the DSP to production, continuously monitor and maintain the platform to ensure optimal performance, security, and reliability.
