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The Ultimate Demand-Side Platform Comparison

We picked and compared 9 leading DSPs, their features, strong and weak suits, prices and many other aspects you can find in this free guide. Check out this comprehensive DSP comparison crafted by Epom Team with love!

DSP Comparison: What's Inside? [PDF]

Look through our in-depth 30+ page analysis dissecting
the top-9 demand-side platforms available.

The Supreme Demand-Side Platform Comparison 2024

Highlighted features include:

  • Ad formats, channels, placement types and other creative features
  • Pricing models and optimization
  • Analytics, tracking, and reporting
  • Targeting and real-time bidding
  • Data solutions and traffic
  • White-labeling and customization

... and many more!

A Sneak Peak Into the Core

Take a look at what we’ve prepared for you in
this value-packed guide.

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Download PDF to see every aspect and feature analyzed in DSPs.

A Quick Comparison Chart of
Top-3 Epom Competitors

Here is a short demand-side platform comparison table of Epom vs. other DSPs to which
our clients compare us the most. Check their major features and prices below.

Epom AdLib SmartyAds Targetoo
Media Buying Channels Desktop, mobile, video, CTV (OTT) Desktop, mobile, audio, video, CTV, DOOH Desktop, mobile, audio, video Desktop, mobile, audio, video, CTV, DOOH
Ad Formats & Other Creatives Features
Optimization Capping, bidding rules, bidding modifiers, bid floor price Capping, AI/machine learning algorithms Capping, bidding rules, dynamic bid optimization, second price, predictor, WinRate, optimizer
Analytics and Tracking:
Real-time analytics
Mobile-specific analytics
Video analytics
Conversion tracking
Data Solutions Bidstream, 1st-party data integration DMP Bidstream, DMP, 1st-party data integration DMP
Targeting Options:
Demographic Only gender & age No, but possible with DMP
Other types of targeting OS & Browser, Geofence, Language, IAB category, Stores, etc. Weather targeting Language, OS & browser, connection types, GPS targeting, IAB categories Interest, language, connection, carrier, weather, app name, site url, models, publisher, type of user ID
Provided traffic
Traffic verticals Mainstream & specific Not specified Not specified Mainstream & specific
Custom SSP connections
Private marketplace
Suppression lists
White-Labeling Conditions Company info and domain, logo, colors, images, text and its position, etc. Company's name, logo, colors, and domain Company info, logo, colors, images Colors, DNS settings, custom terms and conditions and platform interface setup
Feature customization On request On request On request
Admin Panel & Level of Control
User management
Request validator
Billing settings
Traffic quality scanning GeoEdge Not specified GeoEdge
Other admin settings User roles & permissions, Self-serve advertiser accounts Not specified Not specified
Free Trial 14 days 30 days Not specified
Cost per Month (Min Price) $250/mo $499/mo $3000 (set up fee) $500 min payment, hidden markup

If you are a representative of one of the companies and feel like information about your product was misrepresented, please don’t hesitate to contact us.

Short Overview of the Selected
DSPs’ Superpowers

We analyzed the features of 20 demand-side platforms on the market and picked the coolest!
See their superpowers and find the best tool for your media buying activities.


  • Many admin settings and high level of control
  • Customization and on-demand dev
  • Custom SSP connection and traffic


  • Variety of media buying channels
  • Modern and clean UI
  • Extensive set of ad formats


  • Extensive white-label customization
  • Full-stack offer (DMP, SSP and DSP4 included)
  • Custom feature development


  • Good media planning
  • Data building
  • Extensive targeting options

Choose the top-notch
DSP painlessly with
Epom comparison guide


What is a demand-side platform comparison?

A demand-side platform comparison is a comprehensive analysis that considers all the functionalities of different DSPs on the market.

Here's what a DSP comparison typically analyze:

  • Supported features of each DSP: ad formats, targeting options, reporting & analytics, data integrations, etc.
  • Pricing models and fees: costs associated with using the platform.
  • Ease of use: interface complexity and user friendliness.
  • Customer support: level of assistance offered by the DSP provider.
  • Traffic sources and targeting options.
  • And many more.
How to choose the best DSP?

Here are some key factors to consider when choosing a DSP:

  • Your campaign goals and budget: Different DSPs might cater to different campaign objectives (brand awareness, lead generation, etc.) and budgets (large enterprises vs. small businesses). Yet, there are universal tools among them, such as Epom DSP.
  • Features and functionalities: Consider the DSP's targeting options, ad formats supported, reporting and analytics capabilities, and integrations with other marketing tools.
  • User interface and ease of use: A user-friendly interface can save you time and effort in managing your campaigns. Customer support: Reliable and responsive customer support is essential for troubleshooting any issues.
  • Customer support: Reliable and responsive customer support is essential for troubleshooting any issues.
How to use Epom demand-side platform comparison?

Epom PDF guide with a DSP comparison provides clear and organized tables comparing the key features of different the most popular DSPs. It also include additional information like:

  • Short reviews or summaries of each DSP
  • Pricing structures
  • Free trial availability

Here's how to get the most out of your PDF guide:

  1. Identify your needs: Clearly define your campaign goals, budget, and desired features.
  2. Review the comparison tables: Focus on the features most important to you and compare how different DSPs measure up.
  3. Read the reviews or summaries: Gain insights into the strengths and weaknesses of each platform.
  4. Consider pricing: Compare pricing structures and see if they fit your budget.
  5. Explore free trials: If available, take advantage of free trials to test out the DSP interface and functionalities.
What does a demand-side platform do?

DSPs provide advertisers with tools to manage their ad campaigns. These tools include targeting specific audiences, setting bid prices, optimizing campaign performance, and analyzing results. They help advertisers to reach their target audience across various channels, such as display, mobile, video, while saving their budget spend.

How to build a demand-side platform?

Building a demand side platform involves several key steps:

  1. Determine the features you want your DSP to have (targeting options, real-time bidding capabilities, reporting and analytics, scalability, and integration with ad exchanges and data providers).
  2. Choose the technologies that align with your requirements, such as data management platforms (DMPs), and analytics tools.
  3. Build the DSP infrastructure, including user interfaces for advertisers to manage their campaigns, integration with ad exchanges and data sources, algorithms for bidding and optimization, and reporting and analytics capabilities.
  4. Thoroughly test the platform to ensure functionality, performance, and scalability. Iterate and optimize based on user feedback and performance data.
  5. Deploy the DSP to production, continuously monitor and maintain the platform to ensure optimal performance, security, and reliability.
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