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Custom AdTech Development for Your Business

Searching for a ghost of a non-existing feature? Try Epom’s Swiss knife for adtech development. Whatever the request – let’s make it happen!

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Bespoke Ad Tech Solutions
for Different Needs

Become independent in how you build your ad tech stack.
Complete autonomy and rich features for each element:

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Custom DSPs

White-labeling is all about freedom, but we get it: sometimes, you don’t need wings – you need a full-built rocket ship. Here's what we offer:

  • Custom ad formats
  • Bidding logic overhaul
  • Platform change for compliance

And more.

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Ad Serving Solutions

The need for an ad server and its customization is vital, so here are the examples of what we offer:

  • Custom performance metrics
  • Platform change for compliance
  • Custom UI elements

And much more.

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Supply-Side Platforms

Providing an ideal supply may be difficult even with a top-tier SSP-ad server hybrid like ours. Extend your options with these:

  • White-labeling
  • Advanced Targeting
  • Yield optimization tools
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Brand Safety Solutions

Even ad tech solutions often become victims to fraudulent traffic and scam activities. Protect your brand safety with these:

  • Verification tools
  • Custom fraud detection

Ad Tech Development
Tailored Specifically for You

Every case is unique. Still, the first step is finding your “What do I expect?”
Find yourself on the list and let it hint you:

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Ad agency

Let us tailor DSP or ad server to your specific needs. With more ad campaigns running, enjoy smooth ad management with:

  • Custom ad management rules
  • Deep CRM/CDP/DMP integrations
  • Custom targeting and reporting tools
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Publisher

An ad server is perfect for managing multiple subdomains, but we could help even with more specific tasks:

  • Custom ad placement optimization
  • Advanced fraud detection systems
  • Third-party integrations
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Brand

Get your product noticed, but even white-label DSP and ad server aren’t enough? It’s time to create something new:

  • Advanced bidding logic and strategies
  • Custom dashboards and UI
  • Unique ad formats
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Ad network

What if you want to give your client more than anyone on the market and build your own modular ecosystem? Try:

  • Unique pricing models and custom rules
  • Sophisticated reporting
  • Advanced inventory management logic

Features We've Already
Developed

When it comes to custom ad tech development – the sky is the limit. Get inspired by
the not-extensive list of features that streamline our customers ad operations:

Bidstream Export

Bidstream allows you to extract raw data about each bid request, bid, and impression. Then, upload it to the cloud storage (Amazon S3, Google Cloud, or your dedicated server).

40%

increase in actionable insights from bid data

30%

improvement in bidding efficiency and less wasted ad spend

25%

faster decision-making with access to raw data

20%

reduction in the infrastructure costs

Features We've Already
Developed

When it comes to custom ad tech development – the sky is the limit. Get inspired by
the not-extensive list of features that streamline our customers ad operations:

Bidding Agent integration

Bidding Agent allows you to develop and plug-in your own decision-making logic on top of the existing bidding process provided by Epom WL DSP (after all the in-platform settings are considered).

35%

increase in win rates

50%

boost in ROAS

20%

reduction in CPA

40%

improvement in campaign performance

Features We've Already
Developed

When it comes to custom ad tech development – the sky is the limit. Get inspired by
the not-extensive list of features that streamline our customers ad operations:

Video Cart Integration

This custom ad tech development allows you to add the shopping cart list on top of the running video creative. “Video cart” was born for businesses like e-commerce startups who wish to stand out by diversifying their placements.

60%

ER increase due to the interactive nature of the video

45%

higher conversion rates

30%

rise in average order value

40%

increase in CTR for video ads

From Start to Finish:
Step-by-Step Roadmap

Time is money, and this is especially true for custom development. The roadmap
from an idea to successful feature implementation involves the following steps:

Discussion

We discuss your goals, sketch how to implement them and how much it'll cost

Development

We come to you with a prototype. When you approve it, we continue development & testing on a larger scale.

Post-Launch Maintenance

We continue to maintain your solution post-development to keep it running smoothly.

Prototyping

We gather the intel on your case. The dev team starts creating a prototype.

Launch

We implement the result into your ecosystem. We test it further and ensure everything works as intended.

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Factors that Determine Ad
Tech Development Price

The exact paycheck depends on a number of factors. Just for a couple of them:

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Project Complexity

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Your Needs

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Our Communication

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Design Requirement

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Your Ad Tech Ecosystem

Trusted by the Industry’s Flagmans

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Adera iGaming Agency: Custom Templates to Get 34% Higher CTR

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Scribd App Success Story: +25% User Base in a Month

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Apus App: Boosting the Installs to 25K a Day

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Blueseed: Better Ad Serving with Epom’s Raw Data Collection

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Gazeta Express: Improving Productivity and Page Loading Speed with Epom

Request Your Custom Ad Tech
Platform Development

This page might answer your questions, but it won’t start the process for you. Tell us about your needs, and we’ll try to find the solution!

FAQ

Can you integrate third-party tools or APIs into my ad tech platform?

In 90% of cases, yes, we can. The implementation depends on how widespread the platform in question is.

What kind of reporting and analytics features can I expect in my custom platform?

Essentially, we can provide you with every possible metric that you could realistically want.

How long does custom adtech software development take?

Once again, this varies heavily. We develop a clear-cut roadmap and follow it while communicating with you on every step of the way.

Do you offer post-launch support and maintenance?

Yes, we do. The feature/solution remains under our maintenance until you no longer need it or Epom’s software.

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