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Ad Server
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Ad Tag

A piece of HTML or JavaScript code that enables the serving of an advertisement. Ad tags are generated by ad servers and placed on publisher sites, allowing for ad delivery, tracking, and data collection.

Related terms

JavaScript Tag Creative Tag JSON (JavaScript Object Notation)

Related materials

What is an Ad Tag and How to Generate It [Examples Inside] Don't Sleep on Programmatic Video Advertising The Encyclopedia of Video Ad Serving: What Video Ad Tags Are and Why You Should Care

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