Supreme AdTech Solutions for Everyone

Adtech is short for advertising technology. It refers to the use of technology in the advertising industry to create, deliver, and manage ads as a service. Adtech utilized various tools, platforms, and software that enable businesses to create, manage, and optimize their ad campaigns. It helps advertisers reach their target audience more effectively, track the performance of their ads, and make data-driven decisions to improve their advertising efforts.

Adtech implies collection of user data with various tools like cookies, tracking pixels, and social media integration. This data includes info about user behavior, interests, demographics, and more.

Once the data is collected, it is analyzed and segmented into different audience groups. Advertisers can then use it to create personalized ads that are more likely to resonate with their target audience.

An adtech company is a company that focuses on providing technology for advertising purposes. These companies develop and offer software, programmatic ecosystems and other services to help advertisers and publishers optimize their ad campaigns and maximize their effectiveness and reach.

The world's largest adtech companies are:

• Google, with its advertising platforms like Google Ads and AdSense, is a dominant player in the adtech industry;
• Facebook (now Meta), owns a significant share of the digital advertising market through its platforms (Facebook, Instagram, WhatsApp, and Messenger);
• Amazon has a growing advertising business, with its Amazon Ads and demand-side platform, allowing businesses to promote their products on the Amazon marketplace;
• The Trade Desk, an adtech company that provides a platform for media buying;
• Criteo, a global technology company that specializes in performance marketing and advertising solutions.

Programmatic is the automated, data-driven technology of buying and optimizing digital advertising in real-time. It relies on RTB algorithms to streamline the ad buying process. Programmatic advertising enables advertisers to reach their target audience efficiently across various digital platforms, optimizing campaigns based on data and performance metrics.

The main programmatic solutions in adtech include: demand-side platform (DSP), supply-side platform (SSP), ad server, data management platform (DMP), and ad exchanges.

Epom white-label DSP ensures simple, data-driven, and cost-effective media buying with your own DSP regardless of your business model:

• Performance agencies can consolidate all media buying in one place, unlocking the potential for greater performance, conversions, and revenue.
• Ad agencies can manage all clients from one clear dashboard and save money on bid markups with cost-effective bidding.
• Starters get a ready-to-go DSP in a week with our full tech & business support. You can customize the platform to make it look like your own solution and start buying traffic with Epom ad exchange.
• Brands get all media buying in-house with premium traffic and time-saving campaign management. The platform also provides a comprehensive control over ad campaign performance.

Epom ad server is an adtech software, where business can configure their advertising ecosystem, manage ad campaigns, partners, and apply automated optimization in the unified interface.

• Ad networks can launch a digital advertising brand in a few days with the Epom white-label ad server and seamlessly match demand and supply clients.
• Publishers can use Epom ad server as the biggest centralized hub where you can upload creative assets, fine-tune parameters, and check campaign performance all from one intuitive dashboard.
• Advertisers can optimize their campaigns while supervising traffic quality. We care about you to have complete visibility and control over your traffic sources.
• Betting brands get a platform, specifically designed for betting and iGaming adtech companies, which helps to reach a target audience effectively and drive success in a competitive market.