Bid eCPM
Effective cost per mille (eCPM) calculated based on the bid amount and win rate in programmatic auctions. It reflects the revenue potential of an ad placement from the bidder’s perspective, considering performance and pricing.
Effective cost per mille (eCPM) calculated based on the bid amount and win rate in programmatic auctions. It reflects the revenue potential of an ad placement from the bidder’s perspective, considering performance and pricing.