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Call-to-Action (CTA)

Term that refers to an image, button, or a text designed to encourage users to make a specific action. The purpose of a CTA is to lead the user to the next step of sales or marketing funnel. It usually takes the form of a verb, for example, 'Buy Now', 'Register', 'Sign Up', 'Download' etc. To achieve maximum performance, make the CTA obvious.

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