Conversion Rate

The percentage of users who complete a desired action, such as making a purchase, out of the total who interacted with an ad or visited a website. Conversion rate optimization focuses on improving this metric to enhance campaign performance.

Related terms

Win Rate Fill Rate Conversion Tracking Churn Rate Conversion

Related materials

The Super-Massive Guide on Ad Server Metrics: Impressions, Clicks, Conversions, and So Much More How Postback URLs Track Your Conversions When Pixels & Cookies Fail Ad Retargeting Basics: How to Get Conversion Rate of a Champion

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