Cost Per Mille (CPM)

This term stands for the cost of 1000 impressions of your advertisement. More effective to use for branding or awareness campaigns when you focus on reaching a wider audience but not on specific actions.

Related terms

Cost Per View (CPV) vCPM (Cost Per Mille Viewable Impressions) Cost Per Order (CPO) Cost Per Install (CPI) Cost Per Acquisition (CPA)

Related materials

CPM, CPC, CPA: Make a Fail-Proof Choice for Your Ad Campaign The eCPM Playbook: How to Analyze This Metric and Boost Your Revenue Setting Up Your First Campaign

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