Frequency
The number of times an individual user sees an ad within a specific time frame. Managing frequency is crucial to avoiding overexposure, which can lead to ad fatigue, while ensuring enough impressions to leave an impact on the audience.
The number of times an individual user sees an ad within a specific time frame. Managing frequency is crucial to avoiding overexposure, which can lead to ad fatigue, while ensuring enough impressions to leave an impact on the audience.
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