Frequency
The number of times an individual user sees an ad within a specific time frame. Managing frequency is crucial to avoiding overexposure, which can lead to ad fatigue, while ensuring enough impressions to leave an impact on the audience.
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The number of times an individual user sees an ad within a specific time frame. Managing frequency is crucial to avoiding overexposure, which can lead to ad fatigue, while ensuring enough impressions to leave an impact on the audience.