What is Smart Bidding? | Epom Glossary
Epom

Smart Bidding

An automated bidding strategy powered by machine learning, designed to optimize ad performance based on campaign goals like conversions or ROAS. Smart bidding analyzes historical data and real-time signals to adjust bids dynamically, improving efficiency and outcomes.

Related terms

Bidding Strategy Bidding Rules Header Bidding Real-Time Bidding (RTB) OpenRTB (Open Real-Time Bidding Protocol) Automatic Bidding Bidding Strategy

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