White-Label

A solution or product developed by one company but rebranded and sold by another as their own. In adtech, white-label platforms allow businesses to offer advertising services, such as DSPs or SSPs, under their brand without building the technology from scratch.

Related terms

Programmatic Advertising Self-Serve Advertising Header Bidding Incrementality

Related materials

5 Reasons Why White-Label DSP Beats Self-Serve DSP Hands Down [Quiz] White-Label Adtech Software or Develop It From Scratch? The Definite Answer Top 5 Reasons You Can't Bid on Traffic in a White-Label DSP

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