Bidder
A system or entity, typically within a demand-side platform (DSP), that submits bids for ad inventory in real-time auctions. Bidders evaluate bid requests, apply targeting rules, and determine the optimal bid amount for each ad opportunity.
A system or entity, typically within a demand-side platform (DSP), that submits bids for ad inventory in real-time auctions. Bidders evaluate bid requests, apply targeting rules, and determine the optimal bid amount for each ad opportunity.