Bidder
A system or entity, typically within a demand-side platform (DSP), that submits bids for ad inventory in real-time auctions. Bidders evaluate bid requests, apply targeting rules, and determine the optimal bid amount for each ad opportunity.
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A system or entity, typically within a demand-side platform (DSP), that submits bids for ad inventory in real-time auctions. Bidders evaluate bid requests, apply targeting rules, and determine the optimal bid amount for each ad opportunity.