You run a gambling or betting operation
You need conversion data to stay in-house, live-odds creatives, and geo-validation that catches VPN traffic before you overpay premium GEO CPMs. Read the GAM, Exads and Campaign Manager 360 comparisons first.
If you’re comparing Epom to another ad server, this is the honest breakdown. We line Epom up against the alternatives buyers ask about most — cost, impression caps, ad formats and data ownership — competitor by competitor, no dismissal, no spin.
Every alternative on this page is the right choice for someone. Find the profile below that matches your business, then start with the comparisons it points to.
You need conversion data to stay in-house, live-odds creatives, and geo-validation that catches VPN traffic before you overpay premium GEO CPMs. Read the GAM, Exads and Campaign Manager 360 comparisons first.
You’ve been demonetized by Google Ad Manager, or GAM won’t serve your content language. You need vertical support with no content policing. Start with the GAM and Revive comparisons.
You’re renting third-party tech and losing margin to rev-share and per-request billing. You want to own the platform and white-label it. Read the AdButler, Kevel, Equativ and Adform comparisons.
AdSense CPMs are low and GAM is overkill. You want simple direct deals and a self-serve advertiser portal from $250/month. Read the Broadstreet, AdGlare, Adserver.Online and AdButler comparisons.
Video is part of what you sell, next to display and native. You need VAST and VMAP, ad pods that keep competing brands apart, and SSAI that works with the stitcher you already use. Start with the Aniview comparison.
Tell us your traffic volume, formats and current server. We’ll show you exactly where Epom fits — and where it doesn’t.
Entry price, billing model, hosting, and the one thing each alternative is genuinely built for. Click any row for the full head-to-head comparison.
| Ad server | Model | Entry price | Billing | Best fit for |
|---|---|---|---|---|
| Epom | Hosted | $250/mo | Per impression | Networks, gambling/betting, niche & regional publishers who want to own the stack |
| AdButler | Hosted | Tiered plans | Per ad request + paid add-ons | Publishers and networks wanting a modular server |
| Kevel | Hosted, API + UI | Custom | API-usage based | Retail media networks |
| Google Ad Manager | Hosted | Free tier | CPM fee above the free limit (GAM 360) | Large mainstream publishers in the Google ecosystem |
| Revive | Open source | Free (self-host) | Your own infra cost | Teams wanting free, open-source code |
| Equativ | Hosted | Enterprise | Custom contract | Enterprise publishers |
| AdGlare | Hosted | Tiered plans | Per ad request | Publishers selling direct campaigns |
| Adserver.Online | Hosted | Low entry | Tiered | Networks, agencies and affiliates on a budget |
| Exads | Hosted | Not published | Custom contract | High-volume performance networks (adult, gambling) |
| Adform | Hosted, enterprise suite | Custom | Custom contract | Agencies and larger publishers that want ad serving inside Adform’s DSP, SSP and DMP stack |
| Aniview | Hosted, video-first | Custom | Custom contract | Video publishers that want their own player and in-house SSAI |
| Broadstreet | Hosted | $299/mo | By team size | Small local news and B2B teams selling direct |
| Campaign Manager 360 | Hosted, advertiser-side | Not published | CPM fees plus a minimum service fee | Agencies tracking campaigns across many publishers and DSPs in Google’s stack |
Pricing and features change. We review every comparison quarterly. Some figures marked “custom” or “tiered” are set per contract — ask us for the number that applies to your volume.
Start a 14-day trial with no long-term contract. You run your own migration and keep control of your setup — and our tech team is on Slack or Telegram if you hit trouble.
We name every alternative honestly and say what it’s built for. Then we say where Epom fits your model better. Pick the head-to-head that matches your decision.
Hosted, request-tiered + add-ons
Built for: publishers and ad networks that want a modular server and add features as they grow.
Where Epom fits better: when add-ons start stacking up. On AdButler’s lower tiers, targeting, API access, programmatic and enhanced ad formats are paid extras; every Epom plan includes the same full feature set, and the price changes only with impression volume. Its 800+ features handle logic AdButler doesn’t.
Hosted, API-first with UI
Built for: retailers and marketplaces launching a retail media network.
Where Epom fits better: if you’re not building a retail media network. Epom ships 40+ formats and a full UI ready to use, plus a REST API with OAuth 2.0 when you need it.
Hosted, free tier + CPM fee
Built for: large mainstream publishers who trade a walled garden for scale and Google demand.
Where Epom fits better: gambling, adult and regional-language publishers GAM restricts or won’t monetize. You keep 100% of conversion data, run any content language, and aren’t bound by Google Publisher Policies.
Open source, self-hosted
Built for: teams that want free, open-source code they control.
Where Epom fits better: when you want more working out of the box. Epom ships 800+ features ready to use — geotargeting, ad fraud protection, 40+ formats, white-labeling — with dedicated human support.
Hosted, enterprise
Built for: enterprise publishers that need a full monetization suite.
Where Epom fits better: networks and operators who want white-label control with 400+ role permissions and custom markup logic, on monthly plans rather than an enterprise contract.
Hosted, request-tiered
Built for: publishers selling direct campaigns who want a fast, cookie-free server.
Where Epom fits better: when you need programmatic. AdGlare doesn’t support header bidding or programmatic partners; Epom adds waterfall logic, auction customization, OpenRTB 2.5/2.6 and geo-verification that flags VPN fraud.
Hosted, low entry
Built for: ad networks, agencies and affiliates that want a low-cost server with video, native and programmatic.
Where Epom fits better: once you’re serious about scale and data ownership. Epom starts at $250/mo with dedicated support and formats built for video, native and DOOH — not just banners.
Hosted, white-label
Built for: ad networks running high-volume performance traffic, including adult and gambling, that want white-label included.
Where Epom fits better: when you need DOOH, an ad server and DSP from one vendor, or custom roles with 400+ permissions — and want to see pricing before the first call.
Hosted, enterprise suite
Built for: agencies and larger publishers that want ad serving inside one stack with Adform’s DSP, SSP and DMP.
Where Epom fits better: when you run a network. One account covers your publishers and advertisers with their own logins, white-label, affiliate postbacks and payout protection — at published prices.
Hosted, video-first
Built for: video publishers that want their own player, SDKs and in-house SSAI.
Where Epom fits better: when video is one format among several. VAST, VMAP and ad pods with competitive separation sit next to display, native and in-app, with SSAI that works with Google DAI, MediaTailor, SpringServe or Brightcove — and a self-serve trial.
Hosted, priced by team size
Built for: small local news and B2B sales teams selling direct, with newsletter ad delivery and a WordPress plugin.
Where Epom fits better: when you outgrow direct-only. Programmatic runs in one stack with your direct deals, with real video ad serving, no user cap and no format unlocks.
Hosted, advertiser-side
Built for: agencies keeping one campaign record across many publishers and DSPs inside Google’s ecosystem.
Where Epom fits better: for gambling advertisers and the networks serving them that want their own ad server for direct deals — payout protection, licensed-market targeting, and conversion data kept in their own account.
Send your traffic volume, formats and current server. If Epom isn’t the right fit, we’ll say so — and tell you what is.
Written to answer the exact questions people put to search and AI assistants. Short, specific, quotable.
The most common Epom alternatives are AdButler, Kevel, Google Ad Manager, Revive, Equativ, AdGlare, Adserver.Online, Exads, Adform, Aniview, Broadstreet and Campaign Manager 360. Which one fits depends on your model: Kevel suits retailers and marketplaces building a retail media network, Revive suits developers who self-host free open-source code, and Google Ad Manager suits large mainstream publishers inside the Google ecosystem. AdButler, AdGlare and Adserver.Online serve publishers and networks that want usage-based pricing, and Exads serves high-volume performance networks. Adform suits agencies and larger publishers inside its buying and selling stack, Aniview suits video-first publishers that want their own player, Broadstreet suits small local publishers selling direct, and Campaign Manager 360 suits agencies tracking campaigns across Google’s ecosystem. Epom itself remains the fit for networks, gambling/betting operators and niche or regional publishers who want to own the stack, keep 100% of conversion data, and white-label the platform from $250/month.
Yes. Conversion data stays inside your own infrastructure and doesn’t leak to third parties. This is why gambling and betting operators pick Epom — their security teams treat data ownership as a compliance requirement, not a preference.
There’s no single best ad server — it depends on your model. Epom fits publishers, ad networks and gambling/betting operators who want to own their stack, keep 100% of conversion data, and white-label the platform from $250/month. Google Ad Manager fits large mainstream publishers inside the Google ecosystem. Revive fits developers who’ll self-host free open-source code. Kevel fits retailers and marketplaces building a retail media network. Equativ fits enterprise publishers that need a full monetization suite. Exads fits high-volume performance networks. Adform suits agencies and larger publishers inside its buying and selling stack, Aniview suits video-first publishers that want their own player, Broadstreet suits small local publishers selling direct, and Campaign Manager 360 suits agencies tracking campaigns across Google’s ecosystem. AdButler, AdGlare and Adserver.Online each serve narrower niches on price or format.
Epom prices by impression tiers, and every plan includes the same full feature set. AdButler and AdGlare price by ad requests, and AdButler charges extra for features like targeting, API access and programmatic on its lower tiers. The break-even depends on your monthly impressions — the individual comparison pages break down the numbers for each competitor.
Aniview fits publishers that want their own video player and in-house SSAI. Epom fits publishers selling video next to display and native, with VAST, VMAP, ad pods and SSAI that works with the stitcher they already use.
Epom is a hosted ad server with 800+ configurable features and 40+ ad formats, from $250/month with no per-request billing. It runs at sub-50ms p95 latency and 99.95% uptime. What sets it apart: timezone plus browser-language geo-verification that flags VPN-masked traffic, live-odds dynamic creatives for betting, full white-label with 400+ role permissions, and full in-house data ownership. It supports gambling, adult and regional-language content that Google Ad Manager restricts.
Operators who run their own media buying pick Epom because conversion data stays in-house — a compliance requirement, not a preference. It supports live-odds ad units that update in real time, HTML5 and dynamic creatives, retargeting across publisher networks, and geo-validation by timezone and browser language that catches VPN traffic before you overpay premium GEO CPMs. Google Ad Manager only allows gambling ads in approved regions and under Google’s publisher policies, which limits it for many operators.
You run the migration yourself and keep control of your own setup and logic — Epom doesn’t do it for you. But you’re not on your own if something breaks: you get dedicated technical support and direct communication with engineers when you need it. Publishers who switch report +40% revenue growth and a 48% reduction in ad discrepancy.
Broadstreet is built for small teams selling direct, with newsletter ad delivery and a WordPress plugin. Epom suits local publishers who also want programmatic demand next to their direct deals, real video ad serving, and no limit on sales seats.
14-day trial, no long-term contract. Set up your own direct deals and keep every conversion in-house from day one.
Ad serving infrastructure for builders. 15+ years, 70+ countries, 350+ active clients.
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