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Bonanza 2025: Unveiling the Cost-Effective Ad Banner Sizes for Maximum Impact. Download

Click-Through Rate (CTR)

The ratio that shows the percentage of users who clicked on the advertisement (in any form – link, banner, video, text ads etc.) compared to the number of times the ads have been shown. This metric is used to measure the effectiveness of an ad campaign – the higher the CTR the better performing your ads are.

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